MCOM 111 Introduction to Public Relations. ....................................... 3 A survey course in which students explore the nature and process of public relations process as well as methods and professional issues. Public Relations is conceived as the “overall umbrella” under which come advertising, marketing, promo- tion, publicity, employee and community relations, and public affairs. In addition to exploring public relations generally, the class addresses both corporate and not-for-profit organiza- tions as well as religious and mainstream operations. Fee: $25. MCOM 202 Introduction to Mass Media................................................. 3 An introductory approach to the major mass media: film, television, music, print, radio and Internet. Includes history, growth, business practices and technological aspects of each. Explores a Christian response, strategy for witness and influ- ence, and integration into the field. Fee: $40. MCOM 204 The Entertainment Business................................................ 3 A survey of current industry practices in film, television, music and emerging technologies. Students will learn to research and analyze business shifts in a strategic, long-term manner. Special emphasis will be given to the unique ethical questions and biblical applications that arise within the Hollywood context. Fee: $40 MCOM 225 Introduction to Photography & Photo Editing. ............ 2 An examination of the basics of photography-editorial, graphic and technical. This introduction presumes no previous knowledge of photography. Students learn to capture images based on the above criteria with standard digital photograph- ic equipment (SLR based). Students also learn basic skills to edit still photographs with the “digital darkroom” and prepare them for publications. Fee: $75 MCOM 231 Public Affairs Reporting. ....................................................... 3 A laboratory-oriented course in public affairs reporting that puts emphasis on back-grounding, interviewing, topic newsgathering and basic familiarity with use of public records and the paper trail for deadlines, stories in print and broadcast news. Prerequisites: 106, 107. Fee: $20. MCOM 232 Writing for Public Relations. ................................................ 2 Familiarizes students with and challenges them in a variety of forms of public relations writing. Vehicles include internal and external media, print, electronic and audiovisual. Emphases include research, audience analysis, message design, and selection of communication channels. Prerequisite: 111. MCOM 233 Photojournalism for Broadcast News............................... 3 Study of one of the most valuable tools in a television news- room: photography. In this in-depth workshop, students hear firsthand from industry experts what it takes to put pictures to words in television news. Features guest speakers including award-winning photographers, editors, and lighting experts.
Required for all broadcast students because it is imperative for reporters, anchors, producers and photographers to under- stand the importance of using pictures to tell stories. Fee: $80
MCOM 234 Producing &Writing for Broadcast News........................ 3 Students learn the nuts and bolts for writing and producing a television newscast. The class observes life behind-the-scenes in a television newsroom. Students study the format for writ- ing for television news, as well as how to stack a show, assign packages and stories, and how to produce in breaking news situations. Students also study the writing format for television news, as well as how to properly write a television news pack- age. Fee: $30 MCOM 249 Desktop Publishing................................................................. 3 Introduction to the world of desktop publishing, including basic principles of design and type use, hands-on practice with leading industry software and the ultimate production of publication material. The Adobe suite of products (Adobe Illustrator, Photoshop, InDesign) is used. Provides students with the opportunity to develop in the use of electronic procedures to produce and edit publications. Students create, format, illustrate, design and print material. Students produce materials such as newsletters, flyers, brochures, publication spreads and advertising materials. This is an entry-level course, assuming students have little or no previous experience with the Adobe suite of products. MCOM 251 Audio Recording................................................................... 2-3 An introduction to field and studio audio recording, multi- track mixing an editing and audio effects as applied to film, television and the recording arts. Prerequisites: 101, 102. Fee: $100. MCOM 262 Directing for TV & Film........................................................ 2-3 Covers all aspects of directing for motion pictures and televi- sion. Includes emphases on the director’s role and responsi- bility in the following stages: script, casting, actors, pre-pro- duction, camera, post-production. Also covers the director’s spiritual preparation and integration into the craft. Students complete one short film. Prerequisites: 101, 102. Fee: $40. MCOM 300 Journalism Practicum............................................................. 1 Portfolio course in which students produce professional-level work in one of the following campus media (newspaper, magazine, public relations, television, radio and Web media.) Work in this course is a springboard to competitive internship applications. The course must be repeated three times. Stu- dents are urged to experience three different media, but may choose to emphasize one medium with two semesters’ work. Open to students who have completed First Year Seminar and two semesters of Journalism coursework at Biola or in another program approved by the Journalism Program Director. Fee may be required for some sections.
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Undergraduate Programs
2007–2009 Catalog
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