linked to public relations, media events, marketing, and communication encounters. (Cross-listed with MCOM 392). Fee: $25 Data Base Management........................................................ 3 Integrated data base system, logical organization, data de- scription language (DDL), data manipulation language (DML), hierarchical networks and relational data bases, overview of selected data base management systems (DBMS). Prerequi- site: BUSN 105. (See also Computer Science 402) E-Business Strategy................................................................. 3 This course focuses on the linkage between organizational strategy and networked information technologies to imple- ment a rich variety of business models in the national and global contexts connecting individuals, businesses, govern- ments, and other organizations to each other. The course provides an introduction to e-business strategy and the development and architecture of e-business solutions and their components. Prerequisite: 220. MIS Project Management..................................................... 3 Advanced IS majors operating as a high-performance team will engage in and complete the design and implementation of a significant information system. Project management, management of the IS function, and systems integration will be components of the project experience. Prerequisite: 306. Computer Applications in Business.................................. 3 The study and application of spreadsheet and database software to business problems with an emphasis on problem solving and presentation techniques. Prerequisites: 212, 220, 230, 370. Fee: $20. Advanced Accounting........................................................... 3 Examines essential elements of corporate consolidations, branch and departmental accounting, international account- ing, advanced partnership and fund accounting concepts. Prerequisites: 312, 313. Auditing...................................................................................... 3 Introduction to standards and procedures which comprise the contemporary audit environment. Topics include, ethics, legal liability, internal control, substantive evidence, and reporting. Course work includes comprehensive practice audit. One hour each week non-credit lab. Prerequisites: 312, 313. Managerial Negotiation & Leadership............................. 3 Managerial leadership within the political realities of modern organizational life. A strong emphasis will be placed upon responsible handling of power and the ethical dilemmas that graduates will encounter in the business world. The course content will include examination of value structures and criti-
cal decision making that is founded upon the Christian faith. Prerequisite: 232 (majors) and consent (non-majors).
International Entrepreneurial Management. ................ 3 This is the capstone course for the international business majors. Students will be expected to apply principles and skills learned previously into the design of a business plan. Stu- dents will learn to identify and screen potential international business ideas, and develop an idea into an opportunity for generating financial, social and spiritual returns. Prerequisites: 347, 375. Marketing Research................................................................ 3 Understanding the role of marketing research in management decision making. Project approach to the marketing search process of secondary research, focus groups and survey prep- aration, collection and analysis. Preparation of written research reports. Prerequisites: 190, 220, 230. Signature required. Marketing Decision Making................................................. 3 As the capstone course for marketing majors only, (to be taken the last spring of college) emphasis will be placed on exploring a holistic approach to marketing decision making process through working with local, real world clients There will also be a focus on career preparation such as choosing an industry, developing a resumé and sharpening interviewing skills. Prerequisites: 230, 326, 432, 435. Signature required. Business to Business Marketing. ........................................ 3 A practical approach to understanding and implementing marketing strategies as applied to the business to business sector. Special attention will be given to examination of various marketing employment positions including analysis of the following subjects: purchasing, negotiating, marketing research, market segmentation, personal selling, sales man- agement, promotion and ethics in the business to business marketing environment. Prerequisite: 230. Signature required. Real Estate.................................................................................. 3 Laws relating to rights and obligations inherent in owner- ship of real property; how title to real property is transferred; homesteads, trust and deeds, liens; land descriptions; escrow procedures; title insurance; the real estate broker. Prerequisite: 361. Directed Studies.................................................................... 1-4 Extensive exploration of the literature in a selected field of business or economics under faculty guidance. Prerequisites: upper division standing and consent. May be repeated with different section title for maximum of six units. Web-site Development for Marketing.......................... 1-3 Purpose of course is to learn and immediately apply practi- cal technological skills that are necessary in developing an
BUSN 429
BUSN 402
BUSN 403
BUSN 432
BUSN 433
BUSN 405
BUSN 407
BUSN 435
BUSN 411
BUSN 437
BUSN 412
BUSN 450
BUSN 421
BUSN 453
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Undergraduate Programs
2007–2009 Catalog
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