BiolaCatalog2007-2009NA

effective and efficient web-site. Individual units satisfied by five-week modules. Topics may include: web-site research and proposal; web page design and development; internet graph- ics. Prerequisites: 220, 230. Signature required. Internet Marketing.................................................................. 3 The study and development of marketing tools for competing effectively in the Internet economy, including marketing issues that managers must address as they consider how to develop successful commercial strategies on the web and other emerging electronic media. Views the web as a channel of information distribution, and increases understanding of the nature of the internet, its culture, and issues related to flow, stickiness, navigation, inter-activity, addressability, trust, and privacy. Topics include marketing research, consumer behavior, customer service, advertising, positioning, and web economics. Teaching methods include class lecture, readings, guest speakers, case studies, on-line activities, and a web- based marketing project. Prerequisite: 230. Business Internship.............................................................. 1-3 Business work experience related specifically to field of study. A proposal describing learning objectives, collateral reading and expected benefits must be submitted and accepted by a supervisor / instructor during the semester prior to registra- tion. Departmental approval required. Investments............................................................................... 3 Principles for the individual investor; tests of a sound invest- ment, information sources; types of stocks and bonds; mechanics of purchase and sale. Prerequisites: 202, 370. Advanced Corporate Finance.............................................. 3 Advanced analysis of the management of long-term assets, debt and equity, including capital acquisitions. Some atten- tion to shorter term management of inventory and payables. Prerequisite: 370. Entrepreneurship & Small Business Management...... 3 Methods, problems and factors involved in launching and op- erating small profit and non-profit organizations. Prerequisites: 230, 370 or consent. Strategic Management.......................................................... 3 How to determine strategic direction in organizations. Core studies and projects provide practical application of principles, with projects designed to provide actual research experience, with case study approach. Prerequisites: 220, 230, 232, 301, 361, 370.

Chemistry

Faculty Professor: ........................................................................................ Rynd Associate Professor: ........................................................................Lin Assistant Professor: ..............................................................Johnson Instructor: . ....................................................................................Pichaj Mission & Learning Outcomes While primarily providing service courses for other programs, the department does offer two programs with chemistry as the major component. These are Biochemistry and Physical Science with a chemistry emphasis. Since chemistry is the study of matter and the changes it un- dergoes, sequences of courses are designed to meet the needs of students as they prepare for a variety of different majors that require an understanding of the nature of matter. The objective of these courses is to provide the student with a basic understand- ing of the laws of theories of chemistry such that the student will be able (1) to explain the basic physical and chemical properties of matter in terms of molecular structure, (2) to do quantitative problem solving, (3) to gain some level of proficiency in laboratory methodology, and (4) to be acquainted with basic resource mate- rial in chemistry. Degree Program A Bachelor of Science degree in Physical Science with a Chemistry emphasis is offered. The requirements for this major are given un- der the Physical Science Department. The Biochemistry Program is given below. Minor A Chemistry Minor requires the completion of 21 units, including the following courses: Chemistry 105, 106, 301, 302, 311, 312, and either 350 or 411, 422A, 422B. Six distinct chemistry minor units apart from any other major or minor.

BUSN 455

BUSN 460

BUSN 462

BUSN 463

BUSN 464

BUSN 470

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Undergraduate Programs 

B i ola Un i vers i t y

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