WAIT, NO OLYMPICS? WHY I’M ALREADY LOOKING FORWARD TO 2021
2020 JULY
The last few months have been really busy here at Chiro1Source
to the Olympics around that time. He was in the running program at West Point, and he made it to the Olympic trials twice. I still remember crowding around the TV with my family to watch him compete and how euphoric we all felt when he pulled into the lead. Although he didn’t make it to the games, I never tired of watching him run and caught his races in person whenever I could. I got to see him win once at a race near Asheville where he crushed the competition. I still pay close attention to the sprinting and distance running events when the Olympics come on, but there are other events that capture my imagination now, too. Most recently, I loved watching Michael Phelps dominate in swimming. I’ll never forget the time the Americans managed to pull ahead and beat the French in 2008 following an episode of what SwimSwam called the “greatest race trash talk in Olympic history.” It’s amazing to me how fast the swimmers are, and it’s just wild to see how well they work together during relays, passing the buck like a well-oiled machine. The gymnastics teams also blow my mind on a regular basis. Beyond the prowess of the athletes, I’ve always liked the scope and grandeur of the Olympic Games. Back when I lived briefly in Barcelona, I got to go and visit the site of the 1992 Summer Olympics there. The pool was still operating, and I got to check out the grounds and view some of the plaques and medals from the games. The whole thing gave me goosebumps! Last but not least, I love that the Olympics has a strong connection to chiropractics. Many Olympic teams have a chiropractor on hand for last-minute adjustments, and chiropractors have served on both the United States Olympic & Paralympic Committee and Team USA. While I don’t remember my chiropractor parents commenting much on athlete injuries while we watched games, they were probably thinking about it! To make a long story short, as soon as I learned the Olympics had been postponed, I started looking forward to 2021. If you’re as disappointed as I was about the games being moved, then let me know the next time you call in to place an order. We can compare favorite events and commiserate together!
as we’ve worked to get our clients the medical equipment and supplies they need to weather the pandemic. With so much going on, it took me a while
to realize that an event I’d been looking forward to for months — the 2020 Summer Olympic Games — had been postponed.
Of course, the postponement isn’t a huge surprise considering the state of the world. But realizing I’d have to wait until 2021 to watch the competition was a bummer nonetheless. I’ve always loved watching the Olympics, particularly the runners. I remember being in awe of Olympic sprinter Michael Duane Johnson as a kid. Before Usain Bolt showed up on the scene, he was one of the world’s best sprinters. He won four Olympic golds, and I thought his signature shiny gold shoes were the pinnacle of cool.
Watching Johnson run was particularly exciting for me because one of my cousins almost made it
THE POWER OF THE GOLDEN SPICE AN INTRODUCTION TO TURMERIC’S HEALTH BENEFITS People have raved about many superfoods over the past few decades, but one that’s garnered notable attention is turmeric. Fittingly known as the golden spice due to its orange-yellow hue, turmeric is famous for being a crucial part of Indian cuisine, ayurvedic medicine, and Chinese medicine. But does turmeric actually help people? And if so, how? Let’s start with the basics to find out.
EXCEP SERVICE
The starting place for Make-You- Happy Customer Service isn’t
exciting or fancy, but it is critical. Your core values, your vision, your mission statement, or whatever is at the heart of your company needs to put a huge emphasis on the customer. If it doesn’t, then it’s going to be apparent daily. Your team members simply won’t believe you when you tell them that customer service is all-important, and it’s going to be reflected in the service they give your customers. Now don’t get me wrong, I like making money as much as the next guy. In fact, the best reason to implement Make-You-Happy Customer Service is to maximize your income. But if your
WHAT’S IN TURMERIC? First, it’s important to knowwhat the spice contains and why researchers are so excited about it. Turmeric is packed with a chemical known as curcumin, which has been shown to provide anti-inflammatory effects, pain relief, antioxidants, and a decrease in the risk of cancer. Pro Tip: You should not consume excessive amounts of turmeric if you take medication that has blood-clotting effects, such as aspirin. However, a moderate amount typically doesn’t react with these or other medications and has many other benefits. CAN IT IMPROVE JOINT HEALTH? In many cases, yes! The Arthritis Foundation recommends taking a 400–600-milligram tablet of turmeric up to three times daily. Multiple studies cite turmeric’s ability to reduce inflammation and relieve arthritis pain, and one study even notes that turmeric seemed to work just as well as ibuprofen (Advil) for people with arthritis in their knees. Participants in that study took 800 milligrams of turmeric every day.
core value is only making the most amount of money in the least amount of time, then you’re in trouble. I don’t read our company value statement or beliefs daily, but they are the foundation of what we do.
Our values are simple:
CAN IT HELP THE LIVER? Yes. One of the spice’s most notable characteristics is its powerful antioxidant abilities. Antioxidants play an important function in our bodies. The average person is exposed to refined and processed foods, smoking, environmental pollution, and chemicals found in pesticides and drugs. Turmeric can protect the liver from damage due to these toxins, which also aids those who take strong medications known to cause long-term liver damage. CAN IT DECREASE SYMPTOMS OF HAY FEVER AND DEPRESSION? Some symptoms, yes. The curcumin in turmeric can help reduce hay fever symptoms like sneezing, itching, runny nose, and congestion. When used in tandem with antidepressants, turmeric may help reduce symptoms of depression.
CAESAR FIREWORKS GRILLING INDEPENDENCE LARKSPUR PEACHES PICNIC POPSICLES RUBY SPARKLER SUNGLASSES SWIMMING
There are many benefits to using turmeric in your weekly meal routine. Try out some Indian or Chinese recipes or prepare some Instagram-worthy golden milk. In whatever you make, enjoy the rich flavor combinations turmeric offers!
MEET THE INVENTORS OF THE B-RITE BACK THE LATEST INNOVATION IN LUMBAR SUPPORT
PTIONAL CUSTOMER E STARTS WITH THIS
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Take care of our team members.
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Take care of our customers.
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Be an honorable member of the community.
You might be surprised to see that “Take Care of Our Team Members” is listed before “Take Care of Our Customers.” Please understand, these values aren’t numbered — they are bulleted. This means that no single value is more important than another. And while one value isn’t more important than any other, they are in the order they are for a reason. I believe if we take care of team members, then they will almost automatically take care of customers better. It is as simple as what goes around comes around . Team members who believe that the company has their best interests at heart will do a better job taking care of customers.
Here at Chiro1Source, we’re always on the hunt for innovative products that will make life easier for chiropractors and patients. This spring, we found one we think is truly remarkable: the B-Rite Back, a portable lumbar support cushion that’s perfect for summer.
This mid-sized cushion is made from Memory Foam and can strap onto almost any chair to provide relief to people with chronic back pain or lower back injuries. It has adjustable straps, a removable cover that is waterproof, hook-and-release clips that are easy to use, and, best of all, a game-changing pocket for a hot or cold pack. When you’re camping, at the beach, or taking a road trip, the B-Rite Back is an ideal companion. The cushion was the brainchild of risk management expert Rod Jahner and foam chemistry specialist Bob Weber, who have been friends for decades. The idea popped into Rod’s head on a joint beach vacation while he was looking for a way to make his wife, who has back problems, more comfortable.
Don’t get me wrong. I make it perfectly clear to each new team member that when we say, "Take care of team members," we don’t mean welfare and we don’t mean babysitting. We mean “providing team members with a means of helping them achieve their work and personal goals.” Keith Lee is the author of two books on customer service and the originator of The Make-You-Happy Customer Service System. You can get his book, “The Happy Customer Handbook” for free. Go to TheHappyCustomerHandbook.com.
“Five years ago, my wife couldn't sit in beach chairs anymore,” Rod explains, “So I got a Memory Foam pillow, some beach umbrella material, and straps from Ace Hardware. Then I went to the tailor with a drawing of the product and said, ‘I want you to make it!’ The big thing was that the pillow needed a waterproof cover for beach use, and there wasn’t anything like that on the market.” Bob loved the idea and offered to combine his product development experience with Rod’s business acumen to take it to the next level. Over the next five years, the pair worked with chiropractors, pain management specialists, and back surgeons to fine- tune the design, changing the cushion’s shape and density and adding the revolutionary front pocket. “We went through three manufacturers to get the quality control we wanted,” Rod recalls. “There were a few disasters along the way, but we stayed at it and persevered, and nowwe have something we think is a pretty darn good product.” Josh saw the B-Rite Back’s potential immediately. He put the product through our rigorous testing process and was thrilled when it passed with flying colors. This summer, we made our partnership with Rod and Bob official and added the B-Rite Back to our inventory!
To learn more about the product or place an order, visit Chiro1Source.com.
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Wait, No Olympics?
1
The Power of the Golden Spice
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Exceptional Customer Service StartsWith This
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Meet the Inventors of the B-Rite Back
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Are You Tracking the Right Metrics?
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HOWWELL ARE YOU TRACKING YOUR BUSINESS? 3 KEY PERFORMANCE INDICATORS TO WATCH
In the last few months, the coronavirus pandemic has forced businesses across the country to tighten their belts. Odds are your company is among them, but even if you’re doing well, accurately tracking your business’s performance is more vital than ever. Of course, this is easier said than done. Even in good times, it’s difficult to knowwhich key performance indicators (KPIs) to track daily, weekly, or monthly to get an accurate picture of how your business is doing. However, many successful entrepreneurs report that three KPIs rise to the top: churn, pipeline revenue, and average annual revenue per employee.
When compared with your actual sales volume each month, it becomes an incredibly valuable number for setting goals and tracking. For example, if you need to produce $100,000 in new pipeline revenue to close your goal of $30,000 in sales each month but are only at $54,000 in pipeline revenue 20 days into the month when you should be at $67,000, then you’ll know that you’re falling behind and need to make adjustments. AVERAGE ANNUAL REVENUE PER EMPLOYEE (RPE) Most companies with over $1 million in revenue make a minimum of $100,000 in average annual RPE, and it’s not uncommon to see small businesses making $125,000, $150,000, or $200,000-plus per hire, depending on the industry. The higher your RPE, the more effective your business is at maximizing its greatest resource: the people who work there. This number can become skewed or decrease if you’re growing quickly and hiring or if you’ve recently laid off staff. If you haven’t made changes and your RPE is under $100,000, you’re either overstaffed or facing a struggle ahead. As you’re tracking these KPIs, remember to be skeptical. If a metric looks too good to be true, it probably is! So dig in and double-check the math. If you uncover an inaccuracy, you can take steps to fix it, and if you find the number is accurate, you can learn from your successes. Armed with these metrics, you will be in a much better spot to be proactive in your business and solve minor problems before they ruin your month, quarter, or year. It’s a win-win situation, which is exactlywhat we need in these tough times!
CHURN This metric will tell you howmany customers leave your
business in any given month, which will then tell you howmany new customers you need to bring in the following month to break even. If you track this KPI weekly and monthly, patterns will start to emerge, and you’ll be able to find holes in your systems and processes more easily. Then, you can take proactive steps to reduce your churn. PIPELINE REVENUE Your pipeline revenue is the total sales volume you’d have if you won each and every piece of business you quoted over a given period of time.
Published by The Newsletter Pro www.TheNewsletterPro.com
EACH Tri-Core Pillow Our most requested fiber support pillow provides better support and lasts longer than traditional pillows. The trapezoid-shaped center delivers great orthopedic benefits for back sleeping by cradling the head and allowing the built-in neck roll to firmly support the neck. The comfortable but firm side lobes support the head in a natural position when side sleeping. $28.27 $24 .07 Standard & Gentle $25.37 $21 .57 Mid-Core Standard EACH
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EACH Memory foam compresses & conforms to any back. Comes with adjustable straps, easy hook and release clips with removable, washable cover. Hot/Cold Pack Included $20 .00 B-Rite Back Support Cushion Front pocket holds cold or hot packs.
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