Business Law 3 The legal and regulatory environment of business including a survey of the legal system, torts, contracts, employment and labor law, business organizations, administrative law and the regulatory process. Prerequisite: Upper division standing. 3 Problems and methods in securing funds for business firms, nature of securities markets, short and long–term financing. Prerequisites: 190, 212. Upper division standing. Business Finance Business as Mission 3 This course is an examination of the emerging role of business in missions. The general themes covered in this course include: 1) the theology of business as missions; 2) practical issues related to using business as a vehicle for cross–cultural missions, and 3) specific for–profit business models and case studies. By the end of the course the student will have a better understanding of the opportunities and challenges associated with integrating business and missions. Prerequisite: Upper division standing. Principles of Advertising 3 Facts of advertising principles and techniques. The study of effective and ineffective forms of advertising. Applications linked to public relations, media events, marketing, and communication encounters. Prerequisite: Upper division standing. Notes: Fee: $25. Cross–listed: JOUR or CMNA 392.
Advanced Accounting 3 Examines essential elements of corporate consolidations, branch and departmental accounting, international accounting,
BUSN 361
BUSN 411
advanced partnership and fund accounting concepts. Prerequisites: 312, 313. Upper division standing.
104
Auditing 3 Introduction to standards and procedures which comprise the contemporary audit environment. Topics include, ethics, legal liability, Internal control, substantive evidence, and reporting. Course work includes Comprehensive practice audit. Prerequisites: 312, 313. Notes: One hour each week non–credit lab. 3 Managerial leadership within the political realities of modern organizational life. A strong emphasis will be placed upon responsible handling of power and the ethical dilemmas that graduates will encounter in the business world. The course content will include examination of value structures and critical Leadership and Change decision making that is founded upon the Christian faith. Prerequisite: 240 required for majors and consent required for non–majors. Upper division standing. International Entrepreneurial Management 3 This is the capstone course for the international business majors. Students will be expected to apply principles and skills learned previously into the design of a business plan. Students will learn to identify and screen potential international business ideas, and develop an idea into an opportunity for generating financial, social and spiritual returns. Prerequisites: 347, 375. Marketing Research 3 Understanding the role of marketing research in management decision–making. Project approach to the marketing search process of secondary research, focus groups and survey preparation, collection and analysis. Preparation of written research reports. Prerequisites: 190, 220, 230. Upper division standing. 3 As the capstone course for marketing majors only, (to be taken the last spring of college) emphasis will be placed on exploring a holistic approach to the marketing decision making process through working with local, real world clients. There will also be a focus on career preparation such as choosing an industry, Marketing Decision Making developing a resumé and sharpening interviewing skills. Prerequisites: 230, 326, 432, 435. Upper division standing.
BUSN 370
BUSN 412
BUSN 375
BUSN 421
BUSN 392
BUSN 429
Database Management
3
BUSN 402
Integrated database system, logical organization, data description language (DDL), data manipulation language (DML), hierarchical networks and relational databases, overview of selected database management systems (DBMS). Prerequisite: 105. Upper division standing. Cross–listed: CSCI 402. 3 This course focuses on the linkage between organizational strategy and networked information technologies to implement a rich variety of business models in the national and global contexts connecting individuals, businesses, governments, and other organizations to each other. The course provides an introduction to e–business strategy and the development and architecture of e–business solutions and their components. Prerequisite: 220. Upper division standing. E–Business Strategy MIS Project Management 3 Advanced IS majors operating as a high–performance team will engage in and complete the design and implementation of a significant information system. Project management, management of the IS function, and systems integration will be components of the project experience. Prerequisite: 306. Upper division standing. 3 The study and application of spreadsheet and database software to business problems with an emphasis on problem solving and presentation techniques. Prerequisites: 212, 220, 230, 370. Upper division standing. Notes: Fee: $20. Computer Applications in Business Customer Relationship Management 3 This course explores the increasing power of customers in the new millennium marketplace and the need for organizations to be customer–driven. Customer Relationship Management is an emerging business strategy paradigm that focuses on the systematic development of ongoing, collaborative business relationships as a key source of sustainable competitive advantage. The course explores rapid advancements in digital business technology and the capabilities of customer database software that enable firms to differentiate customers by value and anticipate best and most valuable customer’s needs. Prerequisites: 230, 240. Upper division standing.
BUSN 432
BUSN 403
BUSN 433
BUSN 405
Business to Business Marketing
3
BUSN 435
A practical approach to understanding and implementing marketing strategies as applied to the business sector. Special attention will be given to examination of various marketing employment positions including analysis of the following subjects: purchasing, negotiating, marketing research, market segmentation, personal selling, sales management, promotion and ethics in the business to business marketing environment. Prerequisite: 230. Upper division standing. Real Estate 3 Laws relating to rights and obligations inherent in ownership of real property; how title to real property is transferred; homesteads, trust and deeds, liens; land descriptions; escrow procedures; title insurance, and the real estate broker. Prerequisite: 361. Upper division standing. 1–4 Extensive exploration of the literature in a selected field of business or economics under faculty guidance. Prerequisites: Upper division standing and consent. Notes: May be repeated with different section title for maximum of six units. Directed Studies
BUSN 407
BUSN 437
BUSN 410
BUSN 450
Made with FlippingBook flipbook maker