Website Development for Marketing 1–3 Purpose of course is to learn and immediately apply practical technological skills that are necessary in developing an effective and efficient web–site. Topics may include: website research and proposal; web page design and development; internet graphics. Prerequisites: 220, 230. Signature required. Upper division standing. Notes: Individual units satisfied by five–week modules. Internet Marketing 3 The study and development of marketing tools for competing effectively in the Internet economy, including marketing issues that managers must address as they consider how to develop successful commercial strategies on the web and other emerging electronic media. Views the web as a channel of information distribution, and increases understanding of the nature of the Internet, its culture, and issues related to flow, stickiness, navigation, inter–activity, addressability, trust, and privacy. Topics include marketing research, consumer behavior, customer service, advertising, positioning, and web economics. Teaching methods include class lecture, readings, guest speakers, case studies, on–line activities, and a web–based marketing project. Prerequisite: 230. Upper division standing. Business Internship 1–3 Business work experience related specifically to field of study. A proposal describing learning objectives, collateral reading and expected benefits must be submitted and accepted by a supervisor/instructor during the semester prior to registration. Notes: Dean’s approval required.
BUSN 453
105
BUSN 455
BUSN 460
Investments
3
BUSN 462
Principles for the individual investor; tests of a sound investment, information sources; types of stocks and bonds; mechanics of purchase and sale. Prerequisites: 212, 370. Upper division standing. 3 Advanced analysis of the management of long–term assets, debt and equity, including capital acquisitions. Some attention to shorter term management of inventory and payables. Prerequisite: 370. Upper division standing. Advanced Corporate Finance Entrepreneurship & Small BusinessManagement 3 Methods, problems and factors involved in launching and operating small profit and non–profit organizations. Prerequisites: 230, 370 or consent. Upper division standing. 3 How to determine strategic direction in organizations. Core studies and projects provide practical application of principles, with projects designed to provide actual research experience, with case study approach. Prerequisites: 220, 230, 328, 361, 370. Upper division standing. Strategic Management
BUSN 463
BUSN 464
BUSN 470
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