Media Management Concentration A media management concentration introduces students to the business principles that drive the entertainment industry. Media managers make strategic decisions regarding what films get produced and what TV shows get broadcast. By combining classes in mass media and business, students are equipped to serve as producers or development and marketing executives, en route to corporate management. Students who choose this concentration must include:
8 units of upper division Cinema and Media Arts electives CNMA 101 The Art of Storytelling
Units: 3
Visual Aesthetics History of Cinema
Units: 3
CNMA 102
Units: 3
CNMA 104
Introduction to Mass Media
116
Units: 3
CNMA 202
Audio Recording
Units: 2
CNMA 251
Directing for TV & Film
Units: 2
CNMA 262
New Media
Units: 2
CNMA 301
Production Management
Units: 3
CNMA 302
Cinematography
Units: 2
CNMA 303
Editing for Film & Television Motion Picture Production Cinema & Media Arts Internship
Units: 2
CNMA 315
Introduction to Mass Media The Entertainment Business
Units: 3
CNMA 202
Units: 3
CNMA 359
Units: 3
CNMA 204
Units: 1–3
CNMA 440
New Media
Units: 2
CNMA 301
Senior Media Project
Units: 3
CNMA 456
Motion Picture Production Mass Media Law & Ethics
Units: 3
CNMA 359
and
Units: 3
CNMA 433
Motion Picture/Pre–Production
Units: 3
CNMA 358
Cinema & Media Arts Internship
Units: 1–3
CNMA 440
or
for a total of 4 units
Motion Picture Post–Production
Units: 3
CNMA 452
Media Management Senior Media Project
Units: 3
CNMA 455
Units: 3
CNMA 456
Screen Writing Concentration A screenwriting concentration covers the fundamental elements of storytelling–from conception (the pitch and the outline), to execution (the script), to the all–important rewriting and polishing process. Through classes in the English department, students are encouraged to become vigorous readers. Students will also get a thorough grounding in the production process. Students who choose this concentration must include:
Mass Communication Research
Units: 3
CNMA 458
or
Cinema & Media Arts Seminar Organizational Communication or an upper division CNMA elective and
Units: 1 to 3
CNMA 470
Units: 3
COMM 387
Principles of Accounting I
Units: 3
BUSN 211
or
The Art of Storytelling
Units: 3
CNMA 101
3 units of upper division Cinema and Media Arts electives CNMA 101 The Art of Storytelling
and
Principles of Accounting II
Units: 3
Units: 3
BUSN 212
Visual Aesthetics
Units: 3
or
CNMA 102
Introduction to TV & Film Production
Production Management
Units: 3
Units: 3
CNMA 103
CNMA 302
History of Cinema
Units: 3
and
CNMA 104
Introduction to Mass Media The Entertainment Business Advanced Studies in Criticism
History of Television Programming
Units: 3
Units: 3
CNMA 202
CNMA 355
Units: 3
or
CNMA 204
The Role of the Producer
Units: 3
Units: 3
CNMA 320
CNMA 449
or
and
History of Television Programming
Motion Picture/Pre–Production
Units: 3
Units: 3
CNMA 355
CNMA 358
Screen Writing
Units: 3
or
CNMA 356
Cinema & Media Arts Internship
Motion Picture Post–Production
Units: 1–3
Units: 3
CNMA 440
CNMA 452
Advanced Screen Writing
Units: 3
and
CNMA 447
Senior Media Project
Introduction to Marketing
Units: 3
Units: 3
CNMA 456
BUSN 230
Cinema & Media Arts Seminar
Units: 1 to 3
or
CNMA 470
Principles of Advertising
and
Units: 3
CNMA 392
Media Performance
Units: 3
CNMA 364
or
Creative Writing: Fiction
Units: 3
ENGL 344
And in addition to the G.E. requirement choose one ENGL 220 Literature & Film
Units: 3
Literature in Context British Literature I British Literature II American Literature I American Literature II
Units: 3
ENGL 230
Units: 3
ENGL 251
Units: 3
ENGL 252
Units: 3
ENGL 281
Units: 3
ENGL 282
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