Introduction to Public Relations 3 A survey course in which students explore the nature and process of public relations process as well as methods and professional issues. Public Relations is conceived as the “overall umbrella” under which come advertising, marketing, promotion, publicity, employee and community relations, and public affairs. In addition to exploring public relations generally, the class addresses both corporate and not-for-profit organizations as well as religious and mainstream operations. Notes: Fee: $25.
Visual Journalism Concentration
JOUR 111
Students complete 48 units, of which 24 must be upper division.
161
In addition to the core courses students must complete JOUR 231 Public Affairs Reporting
Units: 3
Media Design Essentials
Units: 3
JOUR 249
Introduction to Photography & Photo Editing
2
JOUR 225
Introduction to Photojournalism Advanced Photojournalism
Units: 3
JOUR 347
An examination of the basics of photography-editorial, graphic and technical. This introduction presumes no previous knowledge of photography. Students learn to capture images based on the above criteria with standard digital photographic equipment (SLR based). Students also learn basic skills to edit still photographs with the “digital darkroom” and prepare them for publications and Web media. Notes: Fee: $75. 2-3 Familiarizes students with and challenges them in a variety of forms of public relations writing. Vehicles include internal and external media, print, electronic and audiovisual. Emphases include research, audience analysis, message design, and selection of communication channels. Prerequisite: 111. Writing for Public Relations Public Affairs Reporting 3 A laboratory-oriented course in public affairs reporting that puts emphasis on back-grounding, interviewing, topic newsgathering and basic familiarity with use of public records and the paper trail for deadlines, stories in print visual and / or broadcast news. Prerequisites: 106, 107. Notes: Fee: $20.
Units: 3
JOUR 466
Electives Students must select 8 units of electives from the following:
Drawing I
Units: 3
ARTS 107
Digital Tools 2-D Design
Units: 3
ARTS 109
JOUR 230
Units: 3
ARTS 110
Photography I-Introduction to Darkroom & Digital Processes
ARTS 221
Units: 3
Contemporary Art Trends
Units: 3
ARTS 315
Visual Aesthetics
Units: 3
CNMA 102
JOUR 231
Photojournalism for Broadcast News
Units: 3
JOUR 233
Publication Design
Units: 3
JOUR 348
Principles of Advertising
Units: 3
JOUR 392
Journalism Seminar Directed Research
Units: 1 - 3
JOUR 470
Units: 1 - 3
JOUR 480
Photojournalism for Broadcast News
3
JOUR 233
Study of one of the most valuable tools in a television newsroom: photography. In this in-depth workshop, students hear firsthand from industry experts what it takes to put pictures to words in television news. Features guest speakers including award-winning photographers, editors, and lighting experts. Required for all broadcast students because it is imperative for reporters, anchors, producers and photographers to understand the importance of using pictures to tell stories. Notes: Fee: $80. 3 Students learn the nuts and bolts for writing and producing a television newscast. The class observes life behind-the- scenes in a television newsroom. Students study the format for writing for television news, as well as how to stack a show, assign packages and stories, and how to produce in breaking news situations. Students also study the writing format for television news, as well as how to properly write a television news package. Notes: Fee: $30. Producing & Writing for Broadcast News
Students, guided by their academic advisor, are urged to take their internship (JOUR 440) in a major media market, in a cross-cultural setting or overseas to produce a portfolio of professional level images or multimedia visual work.
Note:
Courses (JOUR)
JOUR 234
Foundations of Journalism 3 Overview of recent history and current changes within American Journalism, basic principles of journalistic fact- finding and writing for print and Web formats. The course also examines connections of journalistic writing to photojournalism and visual media, and the ways news journalism and public relations complement each other in day-to-day practice. Through readings, discussion and projects, students explore their Christian world-view juxtaposed with perspectives evident in national and international media. Notes: Fee: $10. Introduction to Convergence 3 A course introducing students to fact-based storytelling that combines print and visuals in a Web format that meets the needs of students aiming at careers in the convergent media of journalism and public relations. Students learn convergence through readings, discussion, observation and project work. The course serves as a prerequisite to Convergent Media Production. Notes: Fee: $50. 2 Designed to help students thoughtfully explore the major issues of mass media in American society and in limited global contexts from legal, ethical, social, cultural, technical and fiscal perspectives. Students also explore the relationship of the press and religion. Contemporary Issues in Journalism
JOUR 106
Media Design Essentials
3
JOUR 249
A course introducing students to digital approaches to publishing, including basic principles of design and typography, hands-on practice with leading industry software and the ultimate production of of publication material. The adobe suite of products (Adobe Illustrator, Photoshop, InDesign, and Dreamweaver) is used. Provides students with the opportunity to develop the use of electronic procedures to produce and edit publications and Web sites. Students create, format, illustrate and design print material and Web products. The course prepares students to produce such materials as newsletters, flyers, brochures, publication spreads and advertising materials. This is an entry-level course, assuming students have little or no previous experience with the Adobe suite of products. Notes: Fee: $20.
JOUR 107
JOUR 110
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