Public Relations Campaigns & Cases
2
JOUR 463
Develops critical thinking skills in selecting, creating and applying tools, techniques and principles of public relations to a variety of managerial cases, campaigns and problem situations. Actual case studies (both historical and current) are reviewed and analyzed. Students work in some facet of the creation of a public relations plan for a client. This course is for students close to graduation who have completed necessary classes to prepare them for research, strategic solution-building, and follow-up analysis of current public relations situations. Prerequisite: 111. Advanced Photojournalism 3 Continues the exploration of reporting and interpreting the news through photos, photo documentaries, and photo analysis. Advanced techniques of visual reporting and interpreting news are explored. Working under deadline continues to be a part of the advanced course. Introduces the use of lighting techniques, including operation of portable and studio strobes. Prerequisite: 347. Notes: Fee: $80. 1-3 A rotating variety of topics and production experiences often employing special guests from within Journalism or Public Relations. Possible topics include, but are not limited to, Documentary Reporting, Political Journalism, PR Fund Raising, Event Planning, Cross-cultural journalism, advanced multimedia, or advanced photojournalism. Notes: May be taken multiple times. May involve lab fees. Journalism Seminar Directed Research 1-3 Individual research in an area of Journalism or Public Relations determined in consultation with the instructor. Prerequisite: Permission of professor required. Notes: May be repeated for a maximum of six units.
164
JOUR 466
JOUR 470
JOUR 480
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