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Public Relations, B.A.
General Requirements All Public Relations majors must achieve a minimum grade of "C" in all major courses taken at Biola. Anyone receiving a lower grade must repeat the course and earn a "C" or better. The total number of credits for major area credit from practicum, internship and directed research may not exceed 9 credits. All Public Relations majors are required to take a Biblical Studies Integration Seminar for Bible credit. Major Requirements Core Requirements JOUR 105 Foundations of Journalism and Public Relations 3 JOUR 107 Introduction to Convergence 3 JOUR 111 Introduction to Public Relations 3 JOUR 220 Introduction to Visual Media 3 or JOUR 249 Media Design Essentials JOUR 230 Writing for Public Relations 3 JOUR 267 Media and Public Relations Career Readiness 1 JOUR 307 Social Media, SEO and Digital Strategy 3 JOUR 344 Media and Public Relations Internship 1 JOUR 355 Media Relations 3 JOUR 388 Public Relations Management, Philosophy and Ethics 3 JOUR 433 Media Law 3 JOUR 444 Advanced Internship and Career Preparation 2 JOUR 458 Public Relations and Journalism Research 3 JOUR 460 Public Relations Leadership and Advanced Campaign Analysis 3 JOUR 495 Senior Portfolio 1 Total Credits 38 Concentrations The department offers four areas of concentration: Agency and Corporate PR, Entertainment and Events PR, Media Relations, Nonprofit and Ministry PR. Agency and Corporate PR Students complete 44 units, of which 24 must be upper division.
Entertainment and Events PR Students complete 44 units, of which 24 must be upper division.
Concentration-Specific Requirements Select one of the following:
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BUSN 230 Introduction to Marketing CNMA 204 The Entertainment Business JOUR 120 Writing Across Media
JOUR 220 Introduction to Visual Media JOUR 249 Media Design Essentials JOUR 235 Videography JOUR 236 Introduction to Broadcast Journalism Select one of the following: CNMA 405 Understanding Representation JOUR 303 Convergent Production JOUR 392 Principles of Advertising JOUR 470 Journalism Seminar Total Credits Media Relations Students complete 44 units, of which 24 must be upper division.
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6
Concentration-Specific Requirements Select one of the following:
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JOUR 120 Writing Across Media JOUR 220 Introduction to Visual Media JOUR 231 Public Affairs Reporting JOUR 235 Videography JOUR 236 Introduction to Broadcast Journalism JOUR 249 Media Design Essentials Select one of the following: COMM 385 Persuasive Communication JOUR 301 Sports Journalism JOUR 303 Convergent Production JOUR 332 Publication Editing and Management JOUR 334 Producing and Writing for Broadcast News JOUR 335 Magazine and Free-Lance Writing
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JOUR 342 Visual Meaning JOUR 347 Photojournalism I
JOUR 348 Publication, Web and Media Design JOUR 350 Cross-Cultural Storytelling Project JOUR 351 Broadcast Anchoring and Announcing
Concentration-Specific Requirements Select one of the following: BUSN 230 Introduction to Marketing BUSN 240 Principles of Management JOUR 120 Writing Across Media JOUR 235 Videography Select one of the following: COMM 385 Persuasive Communication COMM 387 Organizational Communication JOUR 392 Principles of Advertising JOUR 470 Journalism Seminar Total Credits
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JOUR 470 Journalism Seminar JOUR 486 Media Narrative Project Total Credits
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Nonprofit and Ministry PR Students complete 44 units, of which 24 must be upper division.
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Concentration-Specific Requirements Select one of the following:
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BUSN 230 Introduction to Marketing BUSN 240 Principles of Management COMM 170 Small Group Communication
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