179
Biola University
BUSN 375 - Business as Mission Credits 3 This course is an examination of the emerging role of business in missions. The general themes covered in this course include: 1) the theology of business as missions; 2) practical issues related to using business as a vehicle for cross-cultural missions, and 3) specific for-profit business models and case studies. By the end of the course the student will have a better understanding of the opportunities and challenges associated with integrating business and missions. Note(s): Business Administration minors should see Crowell School of Business to add the course. Grade Mode: A. Prerequisites: Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 392 - Principles of Advertising Credits 3 Facts of advertising principles and techniques. The study of effective and ineffective forms of advertising. Applications linked to public relations, media events, marketing, and communication encounters. Grade Mode: A. Prerequisites: Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. Fees: $25. BUSN 402 - Database Management Credits 3 Integrated database system, logical organization, data description language (DDL), data manipulation language (DML), hierarchical networks and relational databases, overview of selected database management systems (DBMS). Grade Mode: A. Prerequisites: BUSN 105. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 403 - Digital Business Credits 3 This course focuses on the linkage between organizational strategy and networked information technologies to implement a rich variety of business models in the national and global contexts connecting individuals, businesses, governments, and other organizations to each other. The course provides an introduction to digital business strategy and the development and architecture of digital business solutions and their components. Note(s): Business Administration minors should see Crowell School of Business to add the course. Grade Mode: A. Prerequisites: BUSN 301. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 405 - MIS Project Management Credits 3 Advanced IS majors operating as a high-performance team will engage in and complete the design and implementation of a significant information system. Project management, management of the IS function, and systems integration will be components of the project experience. Grade Mode: A. Prerequisites: BUSN 306. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level.
BUSN 407 - Computer Applications in Business
Credits 3
The study and application of spreadsheet and database software to business problems with an emphasis on problem solving and presentation techniques. Grade Mode: A. Prerequisites: BUSN 212, BUSN 220; BUSN 230 or BUSN 231; BUSN 370. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. Fees: $20. BUSN 410 - Customer Relationship Management Credits 3 This course explores the increasing power of customers in the new millennium marketplace and the need for organizations to be customer- driven. The course explores rapid advancements in digital business technology and the capabilities of customer database software that enable firms to differentiate customers by value and anticipate best and most valuable customer's needs. Grade Mode: A. Prerequisites: BUSN 230 or BUSN 231; BUSN 240. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 411 - Advanced Accounting Credits 3 Examines essential elements of corporate consolidations, branch and departmental accounting, international accounting, advanced partnership and fund accounting concepts. Grade Mode: A. Prerequisites: BUSN 312. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 412 - Auditing Credits 3 Introduction to standards and procedures which comprise the contemporary audit environment. Topics include, ethics, legal liability, Internal control, substantive evidence, and reporting. Course work includes Comprehensive practice audit. Grade Mode: A. Prerequisites: BUSN 312. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 416 - Women in Management Credits 3 This course examines the status of women in management and discusses issues which women managers face, including differences in leadership styles, obstacles to advancement, and managing the challenges of women in leadership. The course also addresses themes of women in negotiations, communication styles, the work/life balance women seek, explores ways to leverage opportunities that arise, and discusses the critical effects of mentoring. Grade Mode: A. Prerequisites: Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 418 - Consumer Behavior Credits 3 This course covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Relationships are explored between conscious and unconscious factors influencing consumers. Specific topics include perception, attitudes, customer value and satisfaction, motivation, personality, consumer culture, group influence, consumer decision-making perspectives, switching behavior, and consumer loyalty. Grade Mode: A. Prerequisites: BUSN 230 or BUSN 231. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level.
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