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Media, Journalism and Public Relations
JOUR 235 - Videography Credits 3 A course in broadcast journalism in which students learn the craft of shooting TV news and informational video. They also study the process of video storytelling and how to create a compelling news package. Course includes shooting stand-ups, interview, b-roll and voice-overs, with an emphasis on editing and production. Grade Mode: A. Restrictions: Must be Undergraduate Level. Fees: $80. JOUR 236 - Introduction to Broadcast Journalism Credits 3 Students learn basic techniques of broadcast news-writing, video shooting, editing and production. Classes consist of lecture/discussion and guidance in project work for telling visual and/or audio stories adapted to traditional broadcast settings as well as Web audiences. Grade Mode: A. Prerequisites: JOUR 105, JOUR 107. Restrictions: Must be Undergraduate Level. Fees: $25. JOUR 249 - Media Design Essentials Credits 3 A course introducing students to digital approaches to publishing, including basic principles of design and typography, hands-on practice with leading industry software and the ultimate production of publication material. The adobe suite of products (Adobe Illustrator, Photoshop, InDesign, and Dreamweaver) is used. Provides students with the opportunity to develop the use of electronic procedures to produce and edit publications and Web sites. Students create, format, illustrate and design print material and Web products. The course prepares students to produce such materials as newsletters, flyers, brochures, publication spreads and advertising materials. This is an entry-level course, assuming students have little or no previous experience with the Adobe suite of products. Grade Mode: A. Restrictions: Must be Undergraduate Level. Fees: $20. JOUR 267 - Media and Public Relations Career Readiness Credit 1 Practical study and experience in successful strategies for making the step from academia to journalism and public relations careers. Students interact with working professionals through guest lectures, media tours and mock job interviews, examining the maturity of their gifts and skills and whether they have the readiness needed for effective participation in journalism, public relations, or other media environments –– whether as an intern or a new employee. The course also helps students examine steps needed to prepare for graduate school, law school, and church or missions-related ministry as options naturally following their journalism preparation. Grade Mode: A. Restrictions: Must be Undergraduate Level. JOUR 300 - Practicum Credit 1 Portfolio course in which students produce professional-level work in one of the following campus media: newspaper, magazine, public relations, television, radio or Web/convergent media. Work in the practicum is designed as a springboard to competitive application for internships and career-entry in media and media-related ministry. Students are not allowed to take Practicum credits simultaneously (in one semester). Note(s): May be taken twice for credit. Grade Mode: A. Prerequisites: JOUR 105, JOUR 107; and JOUR 111 or JOUR 220 or JOUR 231 or JOUR 235 or JOUR 236 as pertinent to the practicum. Restrictions: Must be Undergraduate Level. Fees: $30.
JOUR 301 - Sports Journalism Credits 3 Practical study and experience in successful strategies for covering youth, varsity and professional sports for deadline news media (print, broadcast and Web). The course will emphasize techniques for interviewing, reporting and writing about sports for print and online media, but will include elements applicable to video and audio components of a convergent approach to sports journalism. Ethics of sports journalism practice from a Christian world-view are applied to the media marketplace through discussion and project-driven experience. Note(s): JOUR 220 and JOUR 235 are recommended. Grade Mode: A. Prerequisites: JOUR 107, JOUR 231. Restrictions: Must be Undergraduate Level. Fees: $10. JOUR 303 - Convergent Production Credits 3 Deadline production for the Web using news, features and sports reporting approaches. Students learn techniques for effectively combining writing, still photos, video clips, audio files, and interactive media elements to produce contextual coverage of breaking events and trends affecting the Biola campus and/or the surrounding region. Students rotate responsibilities for various pieces of the convergent product. Grade Mode: A. Prerequisites: JOUR 105, JOUR 107; JOUR 230 or JOUR 231. Restrictions: Must be Undergraduate Level. Fees: $20. JOUR 305 - Database Journalism Credits 3 Laboratory, lecture and discussion course in advanced principles of identifying news, its sources and the connection of issues with trends. Course emphasizes in-depth (documentary-style) interviewing, variable deadline writing, introductory use of and analysis of online and retrievable databases, and other online resources for journalism and public relations. Grade Mode: A. Restrictions: Must be Undergraduate Level. Fees: $20. JOUR 307 - Social Media, SEO and Digital Strategy Credits 3 An introductory course providing students with the media tools and grasp of marketing-related media theory needed for effective digital communications in businesses and organizations. Course content will cover the basic social media platforms and their uses from an organizational standpoint; Search Engine Optimization (SEO) tools and methods; and digital strategy for online advertising, analytics and website user trending. Upon completion, students will be equipped to create digital communication strategies, understanding the platforms and tools available along with methods to measure effectiveness for a variety of audiences. Grade Mode: A. Restrictions: Must be Undergraduate Level.
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