68
Business Administration, B.S.
various marketing strategies and providing research support for selected marketing strategies. Concentration Learning Outcomes - Marketing Management Graduates of the Marketing Management concentration will be able to: • Explain key concepts, theories and practices important to the management of organizations and apply them to specific situations facing organizations. • Analyze marketing problems or opportunities facing an organization, and solve marketing problems using quantitative and qualitative analysis. • Identify areas of ethical concern facing marketing management professionals and articulate appropriate ethical guidelines based upon Biblical principles. Requirements Admission Requirements Admission into Biola University does not guarantee admission as a Business Administration major in the Crowell School of Business, nor permission to enroll in upper-division business administration courses (Intermediate Accounting excepted). Prior to formal admission, students shall continue to be advised as pre-business majors. The following requirements must be observed: 1. Complete, with a minimum of a "C" (2.0) grade in each of the following courses (totaling 21 semester hours), or the equivalent; with a cumulative grade point average of 2.50: BUSN 201 or BUSN 202, BUSN 211, BUSN 212, and BUSN 220; ENGL 113; MATH 190 and MATH 103. 2. A minimum requirement of 30 hours of General Education (including Bible) must be completed. 3. Accomplish an overall cumulative GPA of 2.50 in all college level course work completed at the time of formal application to the Crowell School of Business. 4. Complete all portions of the application for admission to the Crowell School of Business. The application should be filed the semester in which the student is in progress of completing the prerequisite course requirements. 5. Meet approval of the academic advisor of the Crowell School of Business. The process may require an interview.
BUSN 212 BUSN 220 BUSN 240 BUSN 301 BUSN 361 BUSN 370 BUSN 403 BUSN 470
Principles of Accounting II
3 3 3 3 3 3 3 3
Management Information Systems
Principles of Management
Business Writing and Case Analysis
Business Law
Business Finance Digital Business
Strategic Management
Total Credits
33
Concentrations Requirements for these concentrations are as follows. Upper-division courses require acceptance into the Crowell School of Business. Business Analytics Students must complete 60 credits.
Concentration-Specific Requirements CSCI 105
Introduction to Computer Science
3 3
BUSN 230
Introduction to Marketing
or BUSN 231 Introduction to Marketing: Practical Application BUSN 323 Business Analytics
3 3 3 3 3
BUSN 328 BUSN 357 BUSN 423 BUSN 476
Organizational Behavior
Advanced Business Statistics Advanced Business Analytics Capstone for Business Analytics Concentration
Elective Requirements Select 6 credits of upper-division Business electives
6
Total Credits
27
International Business Students must complete 60 credits. Note: All students in the International Business emphasis are encouraged to take ANTH 200 for GE Behavioral Science.
Concentration-Specific Requirements Cross-cultural/overseas learning experience: Every
International Business student must participate in a cross- cultural/overseas learning experience that allows them to apply skills learned in the classroom in a foreign environment. This may be fulfilled by taking a business-related internship of at least 6 weeks in length. Students are encouraged to fulfill this requirement by participating in an approved study- abroad program either before or during their Junior year. Whichever option a student chooses, it must be pre-approved by the student’s academic advisor. Students will be required to demonstrate completion of this requirement in their E- portfolio. ANTH 403 Economic Anthropology
Major Requirements General Education Requirements
The general education requirement for a foreign language for those following a business administration major may be met by two years of high school language or the first four credits of a college language. PHIL 215, COMM 181 and PSYC 200 are recommended for all business majors. The following courses are required to partially fulfill the general education requirement for Math/Science: MATH 103 Calculus for Management Sciences MATH 190 Business Statistics Core Requirements BUSN 201 Principles of Macroeconomics
3 3
BUSN 230
Introduction to Marketing
or BUSN 231 Introduction to Marketing: Practical Application BUSN 344 Global Marketing Management
3 3 3
3 3 3
BUSN 347 BUSN 375
Global Business Environment
BUSN 202 BUSN 211
Principles of Microeconomics Principles of Accounting I
Business as Mission
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