Biola University 2013–14 Catalog
individual student projects. Specific marketing strategies will relate to churches, social service organizations, foundations and other designated non-profit organizations. Prerequisite(s): 230 or 231; 432. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 334 - Promotions Introduction to the role of Promotion and Advertising as currently used for products, services, ideas and events by business firms, community organizations and churches. Understanding of the promotion mix including public relations, publicity, sales promotion and personal selling. Prerequisite(s): 230 or 231. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 336 - Sales Practicum Analysis of the sales manager as a professional market tactician in a marketing firm. Includes survey of personal selling effort with emphasis on interrelationships between sales activity and related marketing functions. Involves applied approaches and actual real-world experiences in sales. Prerequisite(s): 230 or 231. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 344 - Global Marketing Management Focus on the formulation of global marketing management strategies. Presents a conceptual overview of the world market environment, including issues related to culture and diversity. The managers’ perspective is analyzed with regard to market entry methods and the various barriers that could impact international business. Prerequisite(s): 230 or 231. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 347 - Global Business Environment This course introduces the student to the various dimensions of the world economy and to the characteristics of foreign countries that are important for economic activity. Topics covered in the course include: 1) the fundamentals of international trade and finance; 2) the role of culture, religion and politics in international business; and 3) the role of multinational corporations in the world economy. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 350 - Money and Banking Nature, functions and flow of money and credit in the American economy and the world; analysis of commercial banking and U.S. monetary system. Prerequisite(s): 201. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 361 - Business Law The legal and regulatory environment of business including a survey of the legal system, torts, contracts, employment and labor law, business organizations, administrative law and the regulatory process. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 370 - Business Finance Problems and methods in securing funds for business firms, nature of securities markets, short and long-term financing. Prerequisite(s): 190, 212. Restriction(s): Acceptance into the Crowell School of Business. Note(s): Business Administration minors should see Crowell School of Business to add the course. Credit(s): 3.
BUSN 375 - Business as Mission This course is an examination of the emerging role of business in missions. The general themes covered in this course include: 1) the theology of business as missions; 2) practical issues related to using business as a vehicle for cross-cultural missions, and 3) specific for-profit business models and case studies. By the end of the course the student will have a better understanding of the opportunities and challenges associated with integrating business and missions. Restriction(s): Acceptance into the Crowell School of Business. Note(s): Business Administration minors should see Crowell School of Business to add the course. Credit(s): 3. BUSN 392 - Principles of Advertising Facts of advertising principles and techniques. The study of effective and ineffective forms of advertising. Applications linked to public relations, media events, marketing, and communication encounters. Cross-listed: JOUR or CMNA 392. Restriction(s): Acceptance into the Crowell School of Business. Fee: $25. Credit(s): 3. BUSN 402 - Database Management Integrated database system, logical organization, data description language (DDL), data manipulation language (DML), hierarchical networks and relational databases, overview of selected database management systems (DBMS). Cross-listed: CSCI 402. Prerequisite(s): 105. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 403 - E-Business Strategy This course focuses on the linkage between organizational strategy and networked information technologies to implement a rich variety of business models in the national and global contexts connecting individuals, businesses, governments, and other organizations to each other. The course provides an introduction to e-business strategy and the development and architecture of e-business solutions and their components. Prerequisite(s): 220. Restriction(s): Acceptance into the Crowell School of Business. Note(s): Business Administration minors should see Crowell School of Business to add the course. Credit(s): 3. BUSN 405 - MIS Project Management Advanced IS majors operating as a high-performance team will engage in and complete the design and implementation of a significant information system. Project management, management of the IS function, and systems integration will be components of the project experience. Prerequisite(s): 306. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. software to business problems with an emphasis on problem solving and presentation techniques. Prerequisite(s): 212, 220; 230 or 231; 370. Restriction(s): Acceptance into the Crowell School of Business. Fee: $20. Credit(s): 3. BUSN 410 - Customer Relationship Management This course explores the increasing power of customers in the new millennium marketplace and the need for organizations to be customer-driven. Customer Relationship Management is an emerging business strategy paradigm that focuses on the systematic development of ongoing, collaborative business relationships as a key source of sustainable competitive BUSN 407 - Computer Applications in Business The study and application of spreadsheet and database
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