Business Administration
advantage. The course explores rapid advancements in digital business technology and the capabilities of customer database software that enable firms to differentiate customers by value and anticipate best and most valuable customer’s needs. Prerequisite(s): 230 or 231; 240. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 411 - Advanced Accounting Examines essential elements of corporate consolidations, branch and departmental accounting, international accounting, advanced partnership and fund accounting concepts. Prerequisite(s): 312, 313. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 412 - Auditing Introduction to standards and procedures which comprise the contemporary audit environment. Topics include, ethics, legal liability, Internal control, substantive evidence, and reporting. Course work includes Comprehensive practice audit. Prerequisite(s): 312. Restriction(s): Acceptance into the Crowell School of Business. Note(s): One hour each week non-credit lab. Credit(s): 3. BUSN 421 - Leadership and Change Managerial leadership within the political realities of modern organizational life. A strong emphasis will be placed upon responsible handling of power and the ethical dilemmas that graduates will encounter in the business world. The course content will include examination of value structures and critical decision making that is founded upon the Christian faith. Prerequisite(s): 240 required for majors. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 429 - International Entrepreneurial Management This is the capstone course for the international business majors. Students will be expected to apply principles and skills learned previously into the design of a business plan. Students will learn to identify and screen potential international business ideas, and develop an idea into an opportunity for generating financial, social and spiritual returns. Prerequisite(s): 347, 375. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 432 - Marketing Research Understanding the role of marketing research in management decision-making. Project approach to the marketing search process of secondary research, focus groups and survey preparation, collection and analysis. Preparation of written research reports. Prerequisite(s): 220; 230 or 231. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 433 - Marketing Decision Making As the capstone course for marketing majors only, (to be taken the last spring of college) emphasis will be placed on exploring a holistic approach to the marketing decision making process through working with local, real world clients. There will also be a focus on career preparation such as choosing an industry, developing a resume and sharpening interviewing skills. Prerequisite(s): 230 or 231; 432, 435. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 435 - Business to Business Marketing A practical approach to understanding and implementing marketing strategies as applied to the business sector. Special attention will be given to examination of various marketing
employment positions including analysis of the following subjects: purchasing, negotiating, marketing research, market segmentation, personal selling, sales management, promotion and ethics in the business to business marketing environment. Prerequisite(s): 220; 230 or 231. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 437 - Real Estate Laws relating to rights and obligations inherent in ownership of real property; how title to real property is transferred; homesteads, trust and deeds, liens; land descriptions; escrow procedures; title insurance, and the real estate broker. Prerequisite(s): 361. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 450 - Directed Studies Extensive exploration of the literature in a selected field of business or economics under faculty guidance. Prerequisite(s): May vary by topic. Restriction(s): Acceptance into the Crowell School of Business. Note(s): May be repeated with different section title for maximum of six credits. Credit(s): 1 - 4. BUSN 453 - Website Development for Marketing Purpose of course is to learn and immediately apply practical technological skills that are necessary in developing an effective and efficient website. Topics may include: website research and proposal; web page design and development; internet graphics. Prerequisite(s): 220; 230 or 231. Restriction(s): Acceptance into the Crowell School of Business. Note(s): Individual credits satisfied by five-week modules. Credit(s): 1 - 3. BUSN 455 - Internet Marketing The study and development of marketing tools for competing effectively in the Internet economy, including marketing issues that managers must address as they consider how to develop successful commercial strategies on the web and other emerging electronic media. Views the web as a channel of information distribution, and increases understanding of the nature of the Internet, its culture, and issues related to flow, stickiness, navigation, inter-activity, addressability, trust, and privacy. Topics include marketing research, consumer behavior, customer service, advertising, positioning, and web economics. Teaching methods include class lecture, readings, guest speakers, case studies, on-line activities, and a web-based marketing project. Prerequisite(s): 230 or 231. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 460 - Business Internship Business work experience related specifically to field of study. A proposal describing learning objectives, collateral reading and expected benefits must be submitted and accepted by a supervisor and instructor during the semester prior to registration. Prerequisite(s): Approved proposal. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 1 - 3. BUSN 462 - Investments Principles for the individual investor; tests of a sound investment, information sources; types of stocks and bonds; mechanics of purchase and sale. Prerequisite(s): 370. Restriction(s): Acceptance into the Crowell School of Business. Credit(s): 3. BUSN 463 - Advanced Corporate Finance Advanced analysis of the management of long-term assets, debt and equity, including capital acquisitions. Some attention
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