Biola University 2013–14 Catalog
and decision-making with the national media in the United States. Guest speakers include experts from the international news media. Credit(s): 3. JOUR 388 - Public Relations Management A course analyzing public relations campaigns, solving/ preventing problems, utilizing theories and public relations strategy. Throughout the course students write press releases, learn the research process for PR campaigns, address internal and external audiences, devise strategies for guidance of executive leadership, and learn effective guidance of public opinion with integrity. The course incorporates use of pertinent media tools and role-playing presentations among other approaches to effective instruction. Prerequisite(s): JOUR 111, 230. Credit(s): 3. JOUR 392 - Principles of Advertising Advertising principles and techniques. The study of effective and ineffective forms of advertising. Applications linked to public relations, media events, marketing, and communication encounters. Cross-listed: BUSN 392. Fee: $25. Credit(s): 3. JOUR 431 - Investigative Reporting Takes students to the highest levels of identification of news trends and the roots of news events by means of advanced database investigation, use of extensive public documents and advanced forms of paper trail pursuit to report on people, businesses, organizations and institutions. The course approaches in-depth investigation with a Christian worldview that sees truth-telling as a Biblical prophetic mandate balancing mercy and justice. Fee: $20. Credit(s): 3. JOUR 433 - Media Law Study of theoretical approaches to the First Amendment as well as specific areas of concern to professional journalists such as defamation, privacy, fair trial, obscenity, copyright, shield laws, sunshine laws, etc. Exploration of applied professional ethics and contemporary professional issues of ethics for journalists. Credit(s): 3. JOUR 440 - Journalism Internship A portfolio-driven, guided learning experience beyond the university classroom via working in a media-related organization. This course will test students’ interest, aptitude and stamina for work within their chosen area of journalism, public relations or media-related ministry. This course is aimed at providing students with a finished portfolio of work suitable for entry to a media career or media-related ministry. Includes on-campus sessions designed to strengthen and expand professional skills. Restriction(s): Must be Junior or Senior class. Note(s): Sixty hours of internship are required for each academic credit. A total of 3 credits of practicum are required for the major. Students are encouraged to take this course up to three times for 1 credit each. Credit(s): 1 - 3. JOUR 445 - Opinion Journalism A lecture, discussion and writing course in the power of well- researched argumentation through opinion writing in both print and online formats. Students analyze editorials, columns, news analyses, reviews, and editorial cartoons and illustrations as these appear in print and online. The course begins with the historical basis and ethics underlying opinion journalism, tracing its development to the current day and the unique place of the opinion page and opinion in web sites for newspapers, magazines, and online publications in various communities of readers in the United States and in other countries. Credit(s): 2.
JOUR 454 - Reviewing the Creative Arts Examination of strategies and practice of reviewing the creative arts such as photography, dance, music, videos, film, books, architecture and drama with limited attention to major modern reviewers and critics. Required participation in field trips to various artistic presentations and shows serves as a basis for class discussions. Fee: $25. Credit(s): 2. JOUR 458 - Journalism Research Methodology for journalism research, including sampling, questionnaire design and introduction to statistics. Students conduct an audience analysis, focus groups and research project. A major goal is to become adept at reading and evaluating research reports. Credit(s): 3. JOUR 460 - Advanced Campaign Design and Analysis This capstone course in the public relations curriculum develops critical thinking skills in selecting, creating and applying tools, techniques and principles of public relations to a variety of managerial cases, campaigns and problem situations. Actual case studies (both historical and current) are reviewed and analyzed. Students work in some facet of the creation of a public relations plan for a client. Prerequisite(s): JOUR 111, 230, 332, 388. Note(s): This course is for students close to graduation who have completed necessary courses to prepare them for research, strategic solution-building, and follow-up analysis of current public relations situations. Credit(s): 3. JOUR 464 - Philosophy and Ethics of Media A “capstone” class for journalism majors organized in a seminar style in which students review the philosophies of formative thinkers behind American journalism (print, broadcast and Internet), and examine the philosophy of a journalist whom they’ll shadow. The course culminates in each student’s examination of his or her own philosophy of journalism and sense of calling as a believer practicing journalism or public relations or as an influence in the marketplace of public opinion. Credit(s): 3. JOUR 466 - Photojournalism II Continues the exploration of reporting and interpreting the news through photos, photo documentaries, and photo analysis. Advanced techniques of visual reporting and interpreting news are explored. Working under deadline continues to be a part of the advanced course. Introduces the use of lighting techniques, including operation of portable and studio strobes. Prerequisite(s): 220, 347. Fee: $80. Credit(s): 3. JOUR 470 - Journalism Seminar A rotating variety of topics and production experiences often employing special guests from within Journalism or Public Relations. Possible topics include, but are not limited to, Documentary Reporting, Political Journalism, PR Fund Raising, Event Planning, Cross-cultural journalism, advanced multimedia, or advanced photojournalism. Prerequisite(s): 106, 107, 220; 111 or 231 or 235 or 236 as pertinent to the seminar topic. Note(s): May be taken multiple times for a maximum of 6 credits. Fee: May involve lab fees. Credit(s): 1 - 3. JOUR 480 - Directed Research Individual research in an area of Journalism or Public Relations determined in consultation with the instructor. Note(s): May be taken for a total of 6 credits. Credit(s): 1 - 3.
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