Welcome!
Welcome to the 4th Annual Strategy Sale! We appreciate you taking the time to look through this year’s offering. Like you, we make our living in the cattle business and we remain focused on a main goal: offer cattle that work, bulls managed to fit real environments, and cattle that bring value back to your operation year after year. We’ve stayed committed to the same principles that have kept commercial cow calf producers profitable over time: balance, uniformity, and longevity. When cattle hold up, breed back, raise a good one, and stay in the herd, everything else tends to fall into place. • Balance : It can be easy to talk about and hard to do. Cattle developed to excel in multiple traits at once, avoiding extremes that compromise function or profitability. • Uniformity : A lineup that fits together not just as individuals, but as a system designed to create consistency in your calf crop and marketing outcomes. • Longevity : Structural integrity, pressure on fertility, and genetic durability that reduce replacement pressure and lower cost of production over time. Trevor and Tate continue to take on more responsibility here, and it’s been exciting to see how they’re shaping the direction of the program. Their energy and ideas have pushed us to keep improving and keep thinking ahead. Their influence is all over this set of bulls, and we think you’ll notice. We feel these cattle offer great options for a complimentary approach to any breeding program. We’d love to answer your questions, talk through the offering, or have you stop by anytime. We hope you find cattle in this year’s sale that fit your program and contribute to your long term goals. Thanks again for taking a look and thanks for the trust you put in our family and our cattle.
The Johnsons 28901 465 th Ave Centerville, SD 57014 Mark 605.212.2387 • Jeanne 605.957.5036 Trevor 605.212.4977 • Tate 605.553.8570 johnsonm655@yahoo.com
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