Biola University 2014–15 Catalog
Advanced Statistics
RSPY 502
Credit(s): 3.
Core Requirements (39 Credits) JOUR 106 Foundations of Journalism
(see PSYC 420)
Credit(s): 3. Credit(s): 3. Credit(s): 3.
History and Systems of Psychology
RSPY 530
Credit(s): 2.
Introduction to Convergence Introduction to Public Relations
JOUR 107 JOUR 111
(see PSYC 440)
Choose one of the following: JOUR 220
Core Requirements All Psychology majors, are required to take eight core courses, which include: PSYC 200 Introduction to Psychology Credit(s): 3. PSYC 206 Psychology and Christian Thought Credit(s): 3. PSYC 209 Statistics with Computer Applications Credit(s): 3. PSYC 211 Statistics with Computer Applications Lab Credit(s): 1. PSYC 305 Experimental Psychology Credit(s): 4. PSYC 320 Developmental Psychology: Lifespan Credit(s): 3. PSYC 365 Cognitive Psychology Credit(s): 3. PSYC 411 Theories of Personality Credit(s): 3. Elective Requirements CHOOSE 15 credits of Psychology electives, 11 of which must be upper-division. Recommended courses for students interested in graduate study: PSYC 306 Psychological Testing and Assessment Credit(s): 3. PSYC 405 Social Psychology Credit(s): 3. PSYC 412 Physiological Psychology Credit(s): 3. PSYC 440 History and Systems of Psychology Credit(s): 2–3. Public Relations, B.A. Program Learning Outcomes Upon completion of the Bachelor of Arts in Public Relations, students will be able to: 1. Apply and analyze key elements within public relations [Key Concepts: Historical context, theoretical framework, principles, and current industry standards] (ULO 1). 2. Illustrate an understanding of biblical integration with the profession [Key Concepts: knowledge of ethics and philosophical approaches to the industry] (ULO 2). 3. Demonstrate creative and analytical expertise in writing and presentations [Key Concepts: Critical thinking and excellence in communicating in multiple forms] (ULO 3). 4. Develop projects that utilize convergence & integration of media to strategically reach target audiences [Key Concepts: technological expertise, media savvy, audience understanding] (ULO 3). 5. Create, analyze and critique the public relations process in PR campaigns [Key Concepts; relationship building, societal trends, diversity and global issues, organizational change and development and management of concepts] (ULO 3). 6. Analyze trends and audiences using research methodologies to propose strategic solutions and plans for organizations [Key Concepts: Forecasting, issues management, audience segmentation, research methodology and analysis, reporting] (ULO 3). Degree Program Upon completion of the University baccalaureate and major requirements in the Department of Journalism and Integrated Media, students earn a Bachelor of Arts degree in Public Relations.
Introduction to Visual Media Media Design Essentials Writing for Public Relations Media Career Readiness
Credit(s): 3.
OR JOUR 249 JOUR 230 JOUR 267 JOUR 300 JOUR 307 JOUR 388 JOUR 433 JOUR 440
Credit(s): 3. Credit(s): 3. Credit(s): 1. Credit(s): 1. Credit(s): 3. Credit(s): 3. Credit(s): 3.
Practicum
Social Media, SEO and Digital Strategy
Public Relations Management
Media Law
Journalism Internship
Credit(s): 1–3.
JOUR 440 must be taken for 3 credits. JOUR 458 Research
Credit(s): 3. Credit(s): 3. Credit(s): 3. Credit(s): 1.
Advanced Campaign Design and Analysis
JOUR 460 JOUR 464 JOUR 495
Philosophy and Ethics of Media
Senior Portfolio
Elective Requirements (6 Credits) CHOOSE 6 credits of electives from the following, one of which
must be upper-division: Public Relations Options: JOUR 355
Media Relations
Credit(s): 3. Credit(s): 3.
Principles of Advertising
JOUR 392
Visual Options: JOUR 249
Media Design Essentials
Credit(s): 3. Credit(s): 3. Credit(s): 3. Credit(s): 3. Credit(s): 3. Credit(s): 3. Credit(s): 3. Credit(s): 3. Credit(s): 3. Credit(s): 2.
Photojournalism I Publication Design
JOUR 347 JOUR 348
Writing Options: JOUR 231
Public Affairs Reporting
Sports Journalism
JOUR 301 JOUR 332 JOUR 335 JOUR 350 JOUR 362 JOUR 454 JOUR 470 JOUR 480
Publication Editing and Management Magazine and Free-Lance Writing Cross-Cultural Storytelling Project
Media Narrative Project Reviewing the Creative Arts
Journalism Seminar Directed Research
Credit(s): 1–3. Credit(s): 1–3.
Broadcast Options: JOUR 235
Videography
Credit(s): 3. Credit(s): 3.
Introduction to Broadcast Journalism
JOUR 236 JOUR 334
Producing and Writing for Broadcast News
Credit(s): 3. Credit(s): 3.
Broadcast Anchoring and Announcing
JOUR 351
Communication Options: COMM 170 Small Group Communication COMM 270 Interpersonal Communication COMM 385 Persuasive Communication COMM 387 Organizational Communication
Credit(s): 3. Credit(s): 3. Credit(s): 3. Credit(s): 3.
Business Options: BUSN 230
Introduction to Marketing Principles of Management
Credit(s): 3. Credit(s): 3.
BUSN 240
102
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