Biola University 2014–15 Catalog
BUSN 230 - Introduction to Marketing Introduction to the basic elements of modern marketing including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix variables of product, promotion, price, public relations, and place/distribution. Prerequisite(s): 190. Note(s): This course is intended for students that do not have marketing or marketing management as a concentration. Grade Mode: A. Credit(s): 3. BUSN 231 - Introduction to Marketing: Practical Application Introduction to the basic elements of modern marketing including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix variables of product, promotion, price, public relations, and place/distribution. It is designed to facilitate primary and secondary research to complete a target market project. Prerequisite(s): 190. Note(s): No substitutions or transfers will be allowed in place of this course. This course is intended for Marketing and Marketing/Management concentration students. Grade Mode: A. Credit(s): 3. BUSN 240 - Principles of Management Presents a conceptual overview of the principles of management. The functions of leadership, planning, controlling, and organizing are analyzed. The leader’s perspective on creating competitive advantage in a global environment is related to the topics of diversity, ethics and social responsibility, human resources, corporate culture and organizational structure. Grade Mode: A. Credit(s): 3. BUSN 301 - Business Writing and Case Analysis Provides a basic understanding of business communication and trains students to become effective written and oral communicators by imparting the fundamentals of style and strategy for typical business documents, developing critical thinking by means of case analysis and analytical reports, and by teaching managerial communication. It is designed to 1) familiarize students with the techniques, strategies, and forms of writing used in the professional world; 2) teach students to use precise and persuasive language to achieve business goals; and 3) prepare students for communication in the workplace and in other business classes. Prerequisite(s): ENGL 100 or 112; and ENGL 113. Restriction(s): Acceptance into the Crowell School of Business. Note(s): Passing this course will satisfy the Crowell School of Business Writing Competency Requirement (WCR). A student must receive a grade of “C” or higher to pass this course. This course must be taken the first semester after the student is admitted into the Crowell School of Business. No substitutions or transfers will be allowed in place of this course. Grade Mode: A. Credit(s): 3. BUSN 305 - Information Technology Hardware and System Software Principles and application of computer hardware and software will be presented through lecture of the theoretical underpinnings, installation, configuration, and operational laboratory experience. Prerequisite(s): 220. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 306 - System Analysis and Design Students with information technology skills will learn to analyze and design information systems. Students will practice project management during team-oriented analysis and design of a departmental level system. Prerequisite(s): 105, 220. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 307 - Social Media, SEO and Digital Strategy An introductory course providing students with the media tools and grasp of marketing-related media theory needed for effective digital communications in businesses and organizations. Course content will cover the basic social media platforms and their uses from an organizational standpoint; Search Engine Optimization (SEO) tools and methods; and digital strategy for online advertising, analytics and website user trending. Upon completion, students will be equipped to create digital communication strategies, understanding the platforms and tools available along with methods to measure effectiveness for a variety of audiences. Cross-listed: JOUR 307 Grade Mode: A. Credit(s): 3. BUSN 311 - Intermediate Accounting I Advanced treatment of cash-flow, funds-flow analyses, preparation of financial statements, income tax allocation, valuation, forecasts, and cash reconciliation. Prerequisite(s): 212. Restriction(s): Must be a Business Accounting (BUAC) concentration. Grade Mode: A. Credit(s): 3. BUSN 312 - Intermediate Accounting II Advanced treatment of cash-flow, funds-flow analyses, preparation of financial statements, income tax allocation, valuation, forecasts, and cash reconciliation. Prerequisite(s): 311. Restriction(s): Must be a Business Accounting (BUAC) concentration. Grade Mode: A. Credit(s): 3.
BUSN 313 - Cost Accounting Cost accounting from a managerial, conceptual and technical viewpoint; product, labor, material and overhead costing; planning and control processes; and analytical procedures. Prerequisite(s): 311. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 314 - Federal Income Tax For Individuals An explanation of the federal income tax law as it relates to individuals. The tax structure is examined in light of its historical development with emphasis on problem solving. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 315 - Federal Income Tax for Partnerships, Corporations and Estates/Accounting Information Systems An explanation of the federal income tax law as it relates to partnerships and corporations. Estate taxes are reviewed with a historical perspective. The study of computer-based systems for the collection, organization, and presentation of accounting information. Prerequisite(s): 212, 311. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 317 - Accounting Information Systems The study of computer based systems for the collection, organization, and presentation of accounting information. Prerequisite(s): 220, 311. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 318 - Human Resource Management A study of the relevant ideas and developments in the field of human resource management that permit organizations of all types to improve productivity, quality and service. EEO, staffing, training, compensation and labor relations are all emphasized. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 319 - Organizational Ethics The foundations and theories of ethics as related to the Bible, the market place, and the modern corporation. Case studies in modern ethics are discussed with a view to raising the moral consciousness of business professionals. Cross-listed: BBST 465. Restriction(s): Acceptance into the Crowell School of Business. Note(s): This course does not meet general education requirements. Grade Mode: A. Credit(s): 3. BUSN 327 - Production and Operations Management The study of the processes involved in the production and operations core of the for-profit and not-for-profit organization, making extensive use of computerized tools in statistical and mathematical tools to solve common production (product-based) problems, including techniques of quality management, and a consideration of Christian principles of servanthood in the production and operations management process. Prerequisite(s): 220. Restriction(s): Acceptance into the Crowell School of Business. Fee: $10. Grade Mode: A. Credit(s): 3. BUSN 328 - Organizational Behavior Understanding the dynamics of human interactions and developing effective problem solving through sound communications; leadership, management or conflict, change and innovation; business ethics and societal relationships. Restriction(s): Acceptance into the Crowell School of Business. Note(s): Business Administration minors should see Crowell School of Business to add the course. Grade Mode: A. Credit(s): 3. BUSN 332 - Marketing for Non-Profit Organizations Examination and evaluation of the principles of basic marketing as applied to the non-profit sector. Philosophy of non-profit marketing and its practical application will be utilized through individual student projects. Specific marketing strategies will relate to churches, social service organizations, foundations and other designated non-profit organizations. Prerequisite(s): 230 or 231; 432. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 334 - Promotions Introduction to the role of Promotion and Advertising as currently used for products, services, ideas and events by business firms, community organizations and churches. Understanding of the promotion mix including public relations, publicity, sales promotion and personal selling. Prerequisite(s): 230 or 231. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 336 - Sales Practicum Analysis of the sales manager as a professional market tactician in a marketing firm. Includes survey of personal selling effort with emphasis on interrelationships between sales activity and related marketing functions. Involves applied approaches and actual real-world experiences in sales. Prerequisite(s): 230 or 231. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3.
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