Business Administration
BUSN 344 - Global Marketing Management Focus on the formulation of global marketing management strategies. Presents a conceptual overview of the world market environment, including issues related to culture and diversity. The managers’ perspective is analyzed with regard to market entry methods and the various barriers that could impact international business. Prerequisite(s): 230 or 231. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 347 - Global Business Environment This course introduces the student to the various dimensions of the world economy and to the characteristics of foreign countries that are important for economic activity. Topics covered in the course include: 1) the fundamentals of international trade and finance; 2) the role of culture, religion and politics in international business; and 3) the role of multinational corporations in the world economy. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 350 - Money and Banking Nature, functions and flow of money and credit in the American economy and the world; analysis of commercial banking and U.S. monetary system. Prerequisite(s): 201. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 361 - Business Law The legal and regulatory environment of business including a survey of the legal system, torts, contracts, employment and labor law, business organizations, administrative law and the regulatory process. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 370 - Business Finance Problems and methods in securing funds for business firms, nature of securities markets, short and long-term financing. Prerequisite(s): 190, 212. Restriction(s): Acceptance into the Crowell School of Business. Note(s): Business Administration minors should see Crowell School of Business to add the course. Grade Mode: A. Credit(s): 3. BUSN 375 - Business as Mission This course is an examination of the emerging role of business in missions. The general themes covered in this course include: 1) the theology of business as missions; 2) practical issues related to using business as a vehicle for cross-cultural missions, and 3) specific for-profit business models and case studies. By the end of the course the student will have a better understanding of the opportunities and challenges associated with integrating business and missions. Restriction(s): Acceptance into the Crowell School of Business. Note(s): Business Administration minors should see Crowell School of Business to add the course. Grade Mode: A. Credit(s): 3. BUSN 392 - Principles of Advertising Facts of advertising principles and techniques. The study of effective and ineffective forms of advertising. Applications linked to public relations, media events, marketing, and communication encounters. Cross-listed: JOUR or CMNA 392. Restriction(s): Acceptance into the Crowell School of Business. Fee: $25. Grade Mode: A. Credit(s): 3. BUSN 402 - Database Management Integrated database system, logical organization, data description language (DDL), data manipulation language (DML), hierarchical networks and relational databases, overview of selected database management systems (DBMS). Cross-listed: CSCI 402. Prerequisite(s): 105. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 403 - Digital Business This course focuses on the linkage between organizational strategy and networked information technologies to implement a rich variety of business models in the national and global contexts connecting individuals, businesses, governments, and other organizations to each other. The course provides an introduction to digital business strategy and the development and architecture of digital business solutions and their components. Prerequisite(s): 220. Restriction(s): Acceptance into the Crowell School of Business. Note(s): Business Administration minors should see Crowell School of Business to add the course. Grade Mode: A. Credit(s): 3. BUSN 405 - MIS Project Management Advanced IS majors operating as a high-performance team will engage in and complete the design and implementation of a significant information system. Project management, management of the IS function, and systems integration will be components of the project experience. Prerequisite(s): 306. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3.
BUSN 407 - Computer Applications in Business The study and application of spreadsheet and database software to business problems with an emphasis on problem solving and presentation techniques. Prerequisite(s): 212, 220; 230 or 231; 370. Restriction(s): Acceptance into the Crowell School of Business. Fee: $20. Grade Mode: A. Credit(s): 3. BUSN 410 - Customer Relationship Management This course explores the increasing power of customers in the new millennium marketplace and the need for organizations to be customer- driven. Customer Relationship Management is an emerging business strategy paradigm that focuses on the systematic development of ongoing, collaborative business relationships as a key source of sustainable competitive advantage. The course explores rapid advancements in digital business technology and the capabilities of customer database software that enable firms to differentiate customers by value and anticipate best and most valuable customer’s needs. Prerequisite(s): 230 or 231; 240. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 411 - Advanced Accounting Examines essential elements of corporate consolidations, branch and departmental accounting, international accounting, advanced partnership and fund accounting concepts. Prerequisite(s): 312, 313. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 412 - Auditing liability, Internal control, substantive evidence, and reporting. Course work includes Comprehensive practice audit. Prerequisite(s): 312. Restriction(s): Acceptance into the Crowell School of Business. Note(s): One hour each week non-credit lab. Grade Mode: A. Credit(s): 3. BUSN 421 - Leadership and Change Managerial leadership within the political realities of modern organizational life. A strong emphasis will be placed upon responsible handling of power and the ethical dilemmas that graduates will encounter in the business world. The course content will include examination of value structures and critical decision making that is founded upon the Christian faith. Prerequisite(s): 240 required for majors. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 429 - International Entrepreneurial Management This is the capstone course for the international business majors. Introduction to standards and procedures which comprise the contemporary audit environment. Topics include, ethics, legal Students will be expected to apply principles and skills learned previously into the design of a business plan. Students will learn to identify and screen potential international business ideas, and develop an idea into an opportunity for generating financial, social and spiritual returns. Prerequisite(s): 347, 375. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 432 - Marketing Research Understanding the role of marketing research in management decision- making. Project approach to the marketing search process of secondary research, focus groups and survey preparation, collection and analysis. Preparation of written research reports. Prerequisite(s): 220; 230 or 231. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 433 - Marketing Decision Making As the capstone course for marketing majors only, (to be taken the last spring of college) emphasis will be placed on exploring a holistic approach to the marketing decision making process through working with local, real world clients. There will also be a focus on career preparation such as choosing an industry, developing a resume and sharpening interviewing skills. Prerequisite(s): 230 or 231; 432, 435. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3. BUSN 435 - Business to Business Marketing A practical approach to understanding and implementing marketing strategies as applied to the business sector. Special attention will be given to examination of various marketing employment positions including analysis of the following subjects: purchasing, negotiating, marketing research, market segmentation, personal selling, sales management, promotion and ethics in the business to business marketing environment. Prerequisite(s): 220; 230 or 231. Restriction(s): Acceptance into the Crowell School of Business. Grade Mode: A. Credit(s): 3.
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