Biola University 2014–15 Catalog
JOUR 350 - Cross-Cultural Storytelling Project A travel course taking students to an area outside Southern California where they will investigate a problem or trend, illustrate and explain the political or socio-cultural background, current struggles or challenges and possible solutions for change. Involves use of writing and/or visuals adaptable to the Web in a final project that demonstrates students’ grasp of other cultures and the deeper issues behind trends or events. The course will periodically involve an international media project partnered with a missions organization or media outlet in another country. Prerequisite(s): 106, 107, 220. Grade Mode: A. Credit(s): 3. JOUR 351 - Broadcast Anchoring and Announcing Students acquire the basic skills necessary to work as a television news anchor and reporter. Study of delivery topics including: breathing techniques, voice pitch, how to read the teleprompter, on-air appearance and one of the most important skills necessary as a broadcast journalist—how to deliver a live report. Class projects include mandatory appearances on Biola’s EagleVision newscasts, as both an anchor and reporter. May include a visit to a local television news studio. Prerequisite(s): 235 or 236. Fee: $10. Grade Mode: A. Credit(s): 3. JOUR 354 - Literary Journalists Through written projects and discussion, this course helps students see the bridge between the best of American literature and the ongoing success of literary non-fiction journalism for such magazines as the New Yorker and Atlantic Monthly. By means of regular instruction and guest speakers, students learn to adapt theme, characters, plot and the pacing of narrative needed to develop stories that are both factual and dramatic. Students read and critique not only professionals’ work, but also their own. May include study of the bridge between literary journalism and script-writing. Fee: $25. Grade Mode: A. Credit(s): 3. JOUR 355 - Media Relations Practical study and experience in successful strategies for agencies, organizations, businesses, ministries and mission organizations as they pursue balanced media coverage and respond to requests for interviews, data or other questions aimed at publication or broadcast on various deadlines. Ethics of media relations practice from a Christian world- view are applied to the media marketplace through discussion and project-driven experience. Prerequisite(s): 111 (concurrent registration permitted); 230. Fee: $10. Grade Mode: A. Credit(s): 3. JOUR 362 - Media Narrative Project Students in this course explore in-depth a topic using a team approach that moves their inquiry from a core idea into a multi-part exploration that, by the end of the semester, becomes a finished book published by the department through on-demand technology. Book topics will vary, but urban and cross-cultural themes will be emphasized, pointing up the needs and solutions being sought to help the marginalized and alienated within and around the American evangelical church. Projects will occasionally involve photo and/or video storytelling that enhances audience understanding of the book’s topic, and public relations/ marketing components to give students experience in the publication and launch of a book-length approach to a relevant topic. Prerequisite(s): 106 and 231; 332 or 305. Fee: $50. Grade Mode: A. Credit(s): 3. JOUR 386 - National Journalism Seminar-style course that takes place in a major news market, focusing on broadcast and/or print news from a national perspective. Students examine national publications and/or news broadcasts over the course of the semester. A major focus of the course, in some semesters, is on political reporting. Guest speakers may include reporters, anchors, producers, writers and editors from the national media. Grade Mode: A. Credit(s): 3. JOUR 387 - International Journalism A course focusing on broadcast and/or print or Web news from an international perspective. Students follow news stories with international significance, comparing story content, coverage and decision-making with the national media in the United States. Guest speakers include experts from the international news media. Grade Mode: A. Credit(s): 3. JOUR 388 - Public Relations Management A course analyzing public relations campaigns, solving/preventing problems, utilizing theories and public relations strategy. Throughout the course students write press releases, learn the research process for PR campaigns, address internal and external audiences, devise strategies for guidance of executive leadership, and learn effective guidance of public opinion with integrity. The course incorporates use of pertinent media tools and role-playing presentations among other approaches to effective instruction. Prerequisite(s): JOUR 111, 230. Grade Mode: A. Credit(s): 3.
JOUR 392 - Principles of Advertising Advertising principles and techniques. The study of effective and ineffective forms of advertising. Applications linked to public relations, media events, marketing, and communication encounters. Cross-listed: BUSN 392. Fee: $25. Grade Mode: A. Credit(s): 3. JOUR 431 - Investigative Reporting Takes students to the highest levels of identification of news trends and the roots of news events by means of advanced database investigation, use of extensive public documents and advanced forms of paper trail pursuit to report on people, businesses, organizations and institutions. The course approaches in-depth investigation with a Christian worldview that sees truth-telling as a Biblical prophetic mandate balancing mercy and justice. Fee: $20. Grade Mode: A. Credit(s): 3. JOUR 433 - Media Law Study of theoretical approaches to the First Amendment as well as specific areas of concern to professional journalists such as defamation, privacy, fair trial, obscenity, copyright, shield laws, sunshine laws, etc. Exploration of applied professional ethics and contemporary professional issues of ethics for journalists. Grade Mode: A. Credit(s): 3. JOUR 440 - Journalism Internship A portfolio-driven, guided learning experience beyond the university classroom via working in a media-related organization. This course will test students’ interest, aptitude and stamina for work within their chosen area of journalism, public relations or media-related ministry. This course is aimed at providing students with a finished portfolio of work suitable for entry to a media career or media-related ministry. Includes on-campus sessions designed to strengthen and expand professional skills. Restriction(s): Must be Junior or Senior class. Note(s): Sixty hours of internship are required for each academic credit. A total of 3 credits of practicum are required for the major. Students are encouraged to take this course up to three times for 1 credit each. Grade Mode: A. Credit(s): 1–3. JOUR 445 - Opinion Journalism A lecture, discussion and writing course in the power of well-researched argumentation through opinion writing in both print and online formats. Students analyze editorials, columns, news analyses, reviews, and editorial cartoons and illustrations as these appear in print and online. The course begins with the historical basis and ethics underlying opinion journalism, tracing its development to the current day and the unique place of the opinion page and opinion in web sites for newspapers, magazines, and online publications in various communities of readers in the United States and in other countries. Grade Mode: A. Credit(s): 2. JOUR 454 - Reviewing the Creative Arts Examination of strategies and practice of reviewing the creative arts such as photography, dance, music, videos, film, books, architecture and drama with limited attention to major modern reviewers and critics. Required participation in field trips to various artistic presentations and shows serves as a basis for class discussions. Fee: $25. Grade Mode: A. Credit(s): 2. JOUR 458 - Research Methodology for Public Relations, Journalism and related media research, including sampling, questionnaire design and introduction to statistics. Students conduct an audience analysis, focus groups and research project. A major goal is to become adept at reading and evaluating research reports. Grade Mode: A. Credit(s): 3. JOUR 460 - Advanced Campaign Design and Analysis This capstone course in the public relations curriculum develops critical thinking skills in selecting, creating and applying tools, techniques and principles of public relations to a variety of managerial cases, campaigns and problem situations. Actual case studies (both historical and current) are reviewed and analyzed. Students work in some facet of the creation of a public relations plan for a client. Prerequisite(s): JOUR 111, 230, 388. Note(s): This course is for students close to graduation who have completed necessary courses to prepare them for research, strategic solution-building, and follow-up analysis of current public relations situations. Grade Mode: A. Credit(s): 3. JOUR 464 - Philosophy and Ethics of Media A “capstone” class for journalism majors organized in a seminar style in which students review the philosophies of formative thinkers behind American journalism (print, broadcast and Internet), and examine the philosophy of a journalist whom they’ll shadow. The course culminates in each student’s examination of his or her own philosophy of journalism and sense of calling as a believer practicing journalism or public relations or as an influence in the marketplace of public opinion. Grade Mode: A. Credit(s): 3.
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