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Business Administration
BUSN 418 - Consumer Behavior Credits 3 This course covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Relationships are explored between conscious and unconscious factors influencing consumers. Specific topics include perception, attitudes, customer value and satisfaction, motivation, personality, consumer culture, group influence, consumer decision-making perspectives, switching behavior, and consumer loyalty. Grade Mode: A. Prerequisites: BUSN 230 or BUSN 231. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 421 - Leadership and Change Credits 3 An examination and evaluation of personal and organizational leadership principles with practical application in contemporary leadership and management settings. Students will develop their ability to lead change productively. Students will study servant leadership, modeled by Jesus and learn how to apply servant leadership within organizational functions and environments. Grade Mode: A. Prerequisites: BUSN 240. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 423 - Advanced Business Analytics Credits 3 This course will continue to prepare students for a career in business analytics. Using case studies, students will synthesize and apply a variety of business analysis methodologies. Students will learn needed database concepts, data mining methods, and other digital technologies needed to work with large, unstructured data sets. Grade Mode: A. Prerequisites: BUSN 323, BUSN 328. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 432 - Marketing Research Credits 3 Understanding the role of marketing research in management decision- making. Project approach to the marketing search process of secondary research, focus groups and survey preparation, collection and analysis. Preparation of written research reports. Grade Mode: A. Prerequisites: BUSN 220, BUSN 231. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 435 - Business to Business Marketing Credits 3 A practical approach to understanding and implementing marketing strategies as applied to the business sector. Special attention will be given to examination of various marketing employment positions including analysis of the following subjects: purchasing, negotiating, marketing research, market segmentation, personal selling, sales management, promotion and ethics in the business to business marketing environment. Grade Mode: A. Prerequisites: BUSN 220, BUSN 231. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 437 - Real Estate Credits 3 Laws relating to rights and obligations inherent in ownership of real property; how title to real property is transferred; homesteads, trust and deeds, liens; land descriptions; escrow procedures; title insurance, and the real estate broker. Grade Mode: A. Prerequisites: BUSN 361. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level.
BUSN 438 - Marketing for Non-Profit Organizations Credits 3 Examination and evaluation of the principles of basic marketing as applied to the non-profit sector. Philosophy of non-profit marketing and its practical application will be utilized through individual student projects. Specific marketing strategies will relate to churches, social service organizations, foundations and other designated non-profit organizations. Grade Mode: A. Prerequisites: BUSN 432. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 450 - Directed Studies Credits 1-4 Extensive exploration of the literature in a selected field of business or economics under faculty guidance. Notes: May be taken multiple times with different content for a maximum of 6 credits. Grade Mode: A. Prerequisites: May vary by topic. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 453 - Website Development for Marketing Credits 1-3 Purpose of course is to learn and immediately apply practical technological skills that are necessary in developing an effective and efficient website. Topics may include: website research and proposal; web page design and development; internet graphics. Notes: Individual credits satisfied by five-week modules. Grade Mode: A. Prerequisites: BUSN 220; BUSN 230 or BUSN 231. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 455 - Internet Marketing Credits 3 The study and development of marketing tools for competing effectively in the Internet economy, including marketing issues that managers must address as they consider how to develop successful commercial strategies on the web and other emerging electronic media. Views the web as a channel of information distribution, and increases understanding of the nature of the Internet, its culture, and issues related to flow, stickiness, navigation, inter-activity, addressability, trust, and privacy. Topics include marketing research, consumer behavior, customer service, advertising, positioning, and web economics. Teaching methods include class lecture, readings, guest speakers, case studies, on-line activities, and a web-based marketing project. Grade Mode: A. Prerequisites: BUSN 230 or BUSN 231. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level. BUSN 460 - Business Internship Credits 3 An academic internship represents an educational strategy that links classroom learning and student interest with the acquisition of knowledge in an applied work setting. Through direct observation, and reflection, students gain an understanding of the internship site's work, mission, and understanding of their customers. Students will relate their internship experience to their academic study, as well as the organization's position in the broader industry or field. Students will produce a critical reflection on their internship experience demonstrating how they have addressed specific learning goals. Notes: Students must complete 200 hours of internship within the term that they are enrolled. An online application must be approved prior to registration. Grade Mode: A. Prerequisites: Approved proposal. Acceptance into the Crowell School of Business. Restrictions: Must be Undergraduate Level.
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