72
Business Administration, B.S.
Concentration Learning Outcomes - Marketing Application Graduates of the Marketing concentration will be able to: • Demonstrate acquired knowledge through conducting primary and secondary research, create surveys analyze data and present accurate and valuable research findings. • Demonstrate effective communication, sales and negotiation skills. • Execute a real world client marketing report for a for profit/non-profit organization through analyzing the market, assessing tradeoffs in various marketing strategies and providing research support for selected marketing strategies. Concentration Learning Outcomes - Marketing Management Graduates of the Marketing Management concentration will be able to: • Explain key concepts, theories and practices important to the management of organizations and apply them to specific situations facing organizations. • Analyze marketing problems or opportunities facing an organization, and solve marketing problems using quantitative and qualitative analysis. • Identify areas of ethical concern facing marketing management professionals and articulate appropriate ethical guidelines based upon Biblical principles. Requirements Admission Requirements Admission into Biola University does not guarantee admission as a Business Administration major in the Crowell School of Business, nor permission to enroll in upper-division business administration courses (Intermediate Accounting excepted). Prior to formal admission, students shall continue to be advised as pre-business majors. The following requirements must be observed: 1. Complete, with a minimum of a "C" (2.0) grade in each of the following courses (totaling 18 semester hours), or the equivalent; with a cumulative grade point average of 2.50: BUSN 201 or BUSN 202, BUSN 211, BUSN 212, and BUSN 220; ENGL 113; MATH 190. 2. Accomplish an overall cumulative GPA of 2.50 in all college level course work completed at the time of formal application to the Crowell School of Business. 3. Complete all portions of the application for admission to the Crowell School of Business. The application should be filed the semester in which the student is in progress of completing the prerequisite course requirements. 4. Complete the initial e-portfolio assignment in BUSN 220 or, if transferring BUSN 220, complete the ePortfolio assignment as outlined on the ePortfolio Student Hub (https://studenthub.biola.edu/ business/e-portfolio-assignment) web page. Contact the academic advisor for more details on how to complete this assignment. 5. Meet approval of the academic advisor of the Crowell School of Business. The process may require an interview.
The Core Curriculum requirement for a foreign language for those following a business administration major may be met by two years of high school language or the first four credits of a college language. PHIL 215, COMM 181 and PSYC 200 are recommended for all business majors. The following course is required to partially fulfill the Core Curriculum requirement for Math/Science: MATH 190 Business Statistics Program Courses BUSN 201 Principles of Macroeconomics
3 3 3 3 3 3 3 3 3 3 3 3
BUSN 202 BUSN 211 BUSN 212 BUSN 220 BUSN 240 BUSN 301 BUSN 323 BUSN 347 BUSN 361 BUSN 370 BUSN 470
Principles of Microeconomics Principles of Accounting I Principles of Accounting II Management Information Systems
Principles of Management
Business Writing and Case Analysis
Business Analytics
Global Business Environment
Business Law
Business Finance
Strategic Management
Concentration Courses Select a Concentration detailed below
18 54
Total Credits
Concentrations Requirements for these concentrations are as follows. Upper-division courses require acceptance into the Crowell School of Business. Business Analytics Concentration-Specific Courses CSCI 105 Introduction to Computer Science 3 BUSN 230 Introduction to Marketing 3 or BUSN 231 Introduction to Marketing: Practical Application BUSN 328 Organizational Behavior 3 BUSN 423 Advanced Business Analytics 3 BUSN 476 Capstone for Business Analytics Concentration 3 Select 3 credits of Business electives 3 Total Credits 18
Financial Management Concentration-Specific Courses BUSN 230
Introduction to Marketing
3
or BUSN 231 Introduction to Marketing: Practical Application BUSN 421 Leadership and Change
3 3 3 3 3
BUSN 462 BUSN 463 BUSN 473
Investments
Advanced Corporate Finance
Capstone for Management Concentration
Select 3 credits of business elective courses
Curriculum Requirements Program-Specific Core Curriculum (GE) Courses
Total Credits
18
Financial Planning Concentration-Specific Courses
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