Biola University 2012-2013 Catalog
marketing project. Prerequisite(s): 230 or 231. Restriction(s): Junior or Senior class only. Credit(s): 3.
BUSN 432 - Marketing Research Understanding the role of marketing research in management decision-making. Project approach to the marketing search process of secondary research, focus groups and survey preparation, collection and analysis. Preparation of written research reports. Prerequisite(s): 190, 220; 230 or 231. Restriction(s): Junior or Senior class only. Credit(s): 3. BUSN 433 - Marketing Decision Making As the capstone course for marketing majors only, (to be taken the last spring of college) emphasis will be placed on exploring a holistic approach to the marketing decision making process through working with local, real world clients. There will also be a focus on career preparation such as choosing an industry, developing a resume and sharpening interviewing skills. Prerequisite(s): 230 or 231; 432, 435. Restriction(s): Must be Junior or Senior class. Credit(s): 3. BUSN 435 - Business to Business Marketing A practical approach to understanding and implementing marketing strategies as applied to the business sector. Special attention will be given to examination of various marketing employment positions including analysis of the following subjects: purchasing, negotiating, marketing research, market segmentation, personal selling, sales management, promotion and ethics in the business to business marketing environment. Prerequisite(s): 220; 230 or 231. Restriction(s): Junior or Senior class only. Credit(s): 3. BUSN 437 - Real Estate Laws relating to rights and obligations inherent in ownership of real property; how title to real property is transferred; homesteads, trust and deeds, liens; land descriptions; escrow procedures; title insurance, and the real estate broker. Prerequisite(s): 361. Upper division standing. Credit(s): 3. BUSN 450 - Directed Studies Extensive exploration of the literature in a selected field of business or economics under faculty guidance. Prerequisite(s): Upper division standing. Note(s): May be repeated with different section title for maximum of six credits. Credit(s): 1 - 4. BUSN 453 - Website Development for Marketing Purpose of course is to learn and immediately apply practical technological skills that are necessary in developing an effective and efficient website. Topics may include: website research and proposal; web page design and development; internet graphics. Prerequisite(s): 220; 230 or 231. Restriction(s): Must be Junior or Senior class. Note(s): Individual credits satisfied by five-week modules. Credit(s): 1 - 3. BUSN 455 - Internet Marketing The study and development of marketing tools for competing effectively in the Internet economy, including marketing issues that managers must address as they consider how to develop successful commercial strategies on the web and other emerging electronic media. Views the web as a channel of information distribution, and increases understanding of the nature of the Internet, its culture, and issues related to flow, stickiness, navigation, inter-activity, addressability, trust, and privacy. Topics include marketing research, consumer behavior, customer service, advertising, positioning, and web economics. Teaching methods include class lecture, readings, guest speakers, case studies, on-line activities, and a web-based
BUSN 460 - Business Internship Business work experience related specifically to field of study. A proposal describing learning objectives, collateral reading and expected benefits must be submitted and accepted by a supervisor / instructor during the semester prior to registration. Credit(s): 1 - 3. BUSN 462 - Investments Principles for the individual investor; tests of a sound investment, information sources; types of stocks and bonds; mechanics of purchase and sale. Prerequisite(s): 212, 370. Upper division standing. Credit(s): 3. BUSN 463 - Advanced Corporate Finance Advanced analysis of the management of long-term assets, debt and equity, including capital acquisitions. Some attention to shorter term management of inventory and payables. Prerequisite(s): 370. Upper division standing. Credit(s): 3. BUSN 464 - Entrepreneurship & Small Business Management Methods, problems and factors involved in launching and operating small profit and non-profit organizations. Prerequisite(s): 230 or 231; 370. Restriction(s): Junior or Senior class only. Credit(s): 3. BUSN 470 - Strategic Management How to determine strategic direction in organizations. Core studies and projects provide practical application of principles, with projects designed to provide actual research experience, with case study approach. Prerequisite(s): 220; 230 or 231; 361, 370. Restriction(s): Junior or Senior class only. Credit(s): 3. BUSN 490 - Seminar in Current Business Topics Selected current business topics, varied by semester. Students will be responsible to read preparatory materials and then demonstrate their learning through one or more methods. Restriction(s): Junior or Senior class only. Note(s): May be taken for a total of 3 credits with different content. Credit(s): 1 - 3.
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