Biola University 2012-2013 Catalog
area of media leadership. Practicum cannot be repeated more than three times as credits toward the major except in cases of demonstrated curricular need. Practicum is open to students who have completed First Year Seminar and two other semesters of Journalism and major coursework at Biola or in a similar program approved by the chair of the Journalism and Integrated Media Department. Fee: $30. Credit(s): 1. JOUR 301 - Sports Journalism Practical study and experience in successful strategies for covering youth, varsity and professional sports for deadline news media (print, broadcast and Web). The course will emphasize techniques for interviewing, reporting and writing about sports for print and online media, but will include elements applicable to video and audio components of a convergent approach to sports journalism. Ethics of sports journalism practice from a Christian world-view are applied to the media marketplace through discussion and project-driven experience. Prerequisite(s): 106, 107, 231. Note(s): JOUR 220 and 235 are recommended. Fee: $10. Credit(s): 3. JOUR 303 - Convergent Production Deadline production for the Web using news, features and sports reporting approaches. Students learn techniques for effectively combining writing, still photos, video clips, audio files, and interactive media elements to produce contextual coverage of breaking events and trends affecting the Biola campus and / or the surrounding region. Students rotate responsibilities for various pieces of the convergent product. Prerequisite(s): 106, 107, 231. Fee: $20. Credit(s): 3. JOUR 305 - Database Journalism Laboratory, lecture and discussion course in advanced principles of identifying news, its sources and the connection of issues with trends. Course emphasizes in-depth (documentary- style) interviewing, variable deadline writing, introductory use of and analysis of online and retrievable databases, and other online resources for journalism and public relations. Fee: $20. Credit(s): 3. JOUR 307 - Social Media, SEO and Digital Strategy An introductory course providing students with the media tools and grasp of marketing-related media theory needed for effective digital communications in businesses and organizations. Course content will cover the basic social media platforms and their uses from an organizational standpoint; Search Engine Optimization (SEO) tools and methods; and digital strategy for online advertising, analytics and website user trending. Upon completion, students will be equipped to create digital communication strategies, understanding the platforms and tools available along with methods to measure effectiveness for a variety of audiences. Prerequisite(s): JOUR 106. Credit(s): 3. JOUR 315 - Religion, Culture & Media An overview of the interplay of faith and journalism within urban and rural cultures in the United States. Students examine the ways media — Christian and secular — have told, and currently tell, the stories of people of faith and faith communities. The course emphasizes cross-cultural, racially diverse encounters for students, interaction of their Christian worldview with those of differing beliefs, and examination of journalistic approaches that are appropriate to truth-telling about the work of God in the world. Students’ work in the course involves field observation in Southern California and
JOUR 236 - Introduction to Broadcast Journalism Students learn basic techniques of broadcast news-writing, video shooting, editing and production. Classes consist of lecture / discussion and guidance in project work for telling visual and / or audio stories adapted to traditional broadcast settings as well as Web audiences. Prerequisite(s): 106, 107. Fee: $25. Credit(s): 3. JOUR 249 - Media Design Essentials A course introducing students to digital approaches to publishing, including basic principles of design and typography, hands-on practice with leading industry software and the ultimate production of publication material. The adobe suite of products (Adobe Illustrator, Photoshop, InDesign, and Dreamweaver) is used. Provides students with the opportunity to develop the use of electronic procedures to produce and edit publications and Web sites. Students create, format, illustrate and design print material and Web products. The course prepares students to produce such materials as newsletters, flyers, brochures, publication spreads and advertising materials. This is an entry-level course, assuming students have little or no previous experience with the Adobe suite of products. Fee: $20. Credit(s): 3. JOUR 267 - Media Career Readiness Practical study and experience in successful strategies for making the step from academia to journalism and public relations careers. Students interact with working professionals through guest lectures, media tours and mock job interviews, examining the maturity of their gifts and skills and whether they have the readiness needed for effective participation in journalism, public relations, or other media environments — whether as an intern or a new employee. The course also helps students examine steps needed to prepare for graduate school, law school, and church or missions-related ministry as options naturally following their journalism preparation. Credit(s): 1. JOUR 275 - Travel Video Production Students learn storytelling based on insight into a unique location using interviewing and video editing techniques to make that location, its people and culture understandable and approachable to audiences. An understanding of on-camera interviewing, script writing, videography and video editing are necessary to begin this course, though those areas will be refined in this practical, field-work driven course. Prerequisite(s): 106, 236. Credit(s): 3. JOUR 300 - Practicum Portfolio course in which students produce professional-level work in one of the following campus media: newspaper, magazine, public relations, television, radio or Web/convergent media. Work in the practicum is designed as a springboard to competitive application for internships and career-entry in media and media-related ministry. Note(s): To be taken twice. It is not recommended that students take Practicum credits simultaneously (in one semester). The second credit of Practicum must be a repeat of the first. In the second semester, the student is expected to fulfill Leadership Competency requirements as outlined in Media Leadership training. Leadership Competency Portfolio Review should be completed before senior year. A non-competency rating requires repeat of JOUR 300 and resubmission of the Leadership Competency portfolio. Students are expected to complete Practicum semesters in their area of media concentration. Practicum can be taken more than twice if needed to identify a chosen
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