Like, Share, Retweet Is Your Business Wasting Time on Social Media?
Social media has proven to be the most difficult part of digital marketing.A report from GlobalWebIndex found that the average person has around seven active social media accounts, so companies have a lot to lose if they ignore social media. But using a site that’s wrong for your business can be a waste of time and money. Here’s the rundown of popular platforms and what businesses they’re best suited for.
business, it’s important to maintain an account on Twitter so you can monitor any mentions of your company. • Google+ isn’t the most popular social media platform, but having a Google+ page for your business helps Google generate search results, including maps, reviews, contact information, and photos.
• DIY crowds love Pinterest .
This is a visual platform where fashion brands share style tips, foodies show off their recipes, and travel-oriented companies post advice on the best family-friendly cities to visit.
• Not just for moody teens, Tumblr is a great platform for fashion brands (thanks to its visual elements) and media platforms (thanks to the site being friendly to long-form articles).While NPR and Rolling Stone do well onTumblr, small businesses are likely to struggle.
Everyone Should Be On: Facebook,Twitter, Google+
AssessYour Situation Before Joining: Instagram, Pinterest,Tumblr
These social media platforms are staples of the landscape and can benefit any industry. • Despite the recent privacy issues, Facebook still has an active base of around 1.45 billion daily users.You can’t afford to miss out on that kind of audience. opportunities to find the right platform to connect with your clients.Take some time to look at the pros and cons of a platform you’re considering and ask yourself if it really meets the needs of your business. H ow ‘R adical C andor ’ C an G uide Y our T eam to S uccess Leadership Expert Kim Scott’s Fantastic New Book At the outset of our careers, when we’re learning • Twitter is also pretty active, and though this sort of engagement won’t necessarily benefit every There are plenty of other popular platforms whose formats aren’t for everyone. Don’t waste your time on a social media platform your business can’t benefit from. • Instagram is the king of visual content. Fashion outlets, restaurants, niche retail establishments, and luxury brands do well on Instagram because they can regularly share eye-catching images. The many avenues of social media can be overwhelming, but it gives you plenty of
the kind of environment in which everyone around you can do the same.”
leaving their potential untapped or shirking their responsibilities.This “brutal honesty” doesn’t have to be brutal at all; instead, it should be direct, clear, and compassionate. At the intersection of “Care Personally” and “Challenge Directly” lies the concept of “Radical Candor,” a framework that allows bosses to build two things: an empowered culture of honest feedback around the office and a team that works well together and is eager to achieve fantastic results. If you’re interested in learning how to be a more effective leader but are uncomfortable with the manipulative strategies espoused in so much of business culture, you can’t do better than Kim Scott’s book. It’s chock-full of actionable advice on how to start treating your team not only as employees, but as people, with all the emotions, aspirations, challenges, and potential that they bring.
to jockey for a position in the workforce and master the concepts that will carry us to success, many of us immediately begin to absorb the wrong kind of thinking. In the midst of youth, when our egos are paper-thin and we haven’t yet fully developed our personalities, business culture comes along and tells us to “be professional.”
This ability to “Care Personally,” writes Scott in her book, is the first key principle leaders need to understand in order to succeed as bosses.Though movies aboutWall Street may suggest otherwise, it’s difficult to succeed in today’s collaborative business world without genuinely investing yourself in meaningful relationships.
“For an awful lot of people, that gets translated to mean ‘leave your emotions, leave your true identity, leave everything that is best about you … and come to work like some kind of robot,’” said Kim Scott, bestselling author of “Radical Candor: Be a Kickass BossWithout LosingYour Humanity,” at a recent Qualtrics X4 event. But to be the best possible asset to your team, she argues that you need to genuinely care about others — you need to “be able to bring your whole self to work and to create
But, as Scott is eager to point out, love alone won’t push your team to new heights.You also
need to “Challenge Directly”— to be
honest with those who depend on you by letting them know when they’re
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