RETAILING Heading to DEMA? Here are some No-Fail Tips for Retailers – by Jeff Cinciripino, JeffCinciripino.com, Former Owner of Scuba Shack, Rocky Hill, CT
Congratulations. You’ve done your thinking and you’ve made the deci- sion to attend DEMA Show 2025. As we make our way toward Octo- ber, it is really time to start planning for the four-day event. There is a saying that we don’t plan to fail, we
sions. It is all in the palm of your hand. If you haven’t already downloaded the application, do it now and start to get famil- iar with the power it provides. One of the key features of the DEMA Show app is that it allows you to create your schedule. You can start to build out your schedule by select- ing the specific sessions that you want to attend. Simply mark the session as a favorite, and it is automatically added to your
fail to plan. As a former project man- ager in the corporate world, planning is key to success. By charting out your time at the show, you’ll be sure to get the most out of the Orlando event. DEMA has made planning a lot eas- ier with their DEMA Show applica- tion. Each year, the application is updated in late September timeframe for the upcoming show. No longer do
DEMA calendar. Another great fea- ture is that if you select presentations that conflict, the app will let you know and you can adjust accordingly. Re- member that some exhibitor sessions may be repeated during the show. One-on-one meetings with ex- hibitors is an extremely valuable aspect of the DEMA Show. It sometimes gets hectic on the show floor, and
you have to depend on the hard copy booklet for getting de- tailed information about the activities, exhibitors, and ses-
you’ll want to maximize your time to get the latest informa- tion and updates from your valued partners. If they have not
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