reached out to you by this time, check in with them and work to schedule specific times to meet. Make sure that you have a confirmation from the representative and load that into the DEMA Show app. Additionally, as you go deeper into the exhibitor list, you may find a new product or service that you believe has potential for your dive shop. To ensure that you get to spend the proper amount of time with the right per- son, reach out to them ahead of the show and work to book an appointment. By now, the exhibitor list is virtually complete and is also available to review in the show app. The filters allow you to narrow down the list based on a multitude of categories. Once you bring up a specific exhibitor, you can make them a favorite by clicking on the star. If you have set up a time to meet with them, the calendar icon allows you to build it into your schedule. RETAILING continued
One of the most valuable aspects of the DEMA Show is the networking opportunities with other dive professionals and organizations. Organizations like Divers Alert Network and training agencies host receptions after the exhibit floor closes. These after hours receptions are a great way to con- nect with other attendees. These networking opportunities are usually advertised by the host through email and social media, so be sure to review and add them to your schedule. The DEMA Show is a fast-paced four day whirlwind that is a unique opportunity for dive retailers to learn, engage, net- work, and have fun. By developing your plan for the show,
you can ensure that when you hit the deck run- ning in Orlando, you’ll know who you want to see, where you want to go, and when you need to be there. Now’s the time to start planning for DEMA Show 2025.
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