BUSINESS EDU continued
in the mapping process, it’s time to set the plan into action and start making tracks. The calendar becomes your account- ability tool. Whether you plan a full year or more, a few months, or a season, set clear, realistic launch dates for all your marketing initiatives. Step 7. Track your progress. You need a “You Are Here” point on your marketing map. Decide how you will measure the goals you set in Step 3. For instance, you can track based on signups, engagement, revenue, conversion rate, and more. What matters is that you are consistent about tracking your progress so you can know what works and what doesn’t. Pro tip: don’t measure in terms of success/fail. It’s all data and it’s all valuable intel you can use when creating the next itera- tion of your marketing map. Mapping and More at DEMA: The DEMA 2025 app will be available soon. I encourage you to download it and use it to map out your plans for the exhibitors you will meet and the sessions you’ll attend. I hope you will plan to join me on Tuesday, November 11 as I facilitate this seven-step map- ping exercise. I’ll also be offering two DEMA-featured ses- sions. Please plan to attend. And remember, you’ll need to purchase the Educational Package for full access to all the special sessions. I’ll also have a limited amount of consulting slots available. These 20-minute meet- ings are available free of charge, but you must re- serve ahead of time. Email me to get on my calendar hello@clearstorycoach.com!
If your marketing message isn’t CLEAR, all you’re making
is NOISE. I can help. Hi, I’m Cathryn. I specialize in branding and marketing strategies for the scuba industry. Visit my website for a FREE Brand Messaging Guide. Email me at hello@clearstorycoach.com to schedule a call.
CLEARSTORYCOACH.COM
email Cathryn
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