DEMA SHOW continued
pare operators. Then there are huge Travel Pavilions, which are entire aisles dedicated to a region. The Bahamas Travel Pavilion, for example, has dozens of dive operators ready to give you info on their diving, hotel, and transportation pack- ages – and near the end of the day, you may be serenaded by steel drums and some Bahamas Rum Punch. #4 Seeing the Latest Products and Technology: Our in- dustry is always changing, and the DEMA Show is the place to showcase what is new and what is coming. In fact, on the Show floor there is the New Products Showcase. Instead of going booth to booth inquiring about what is new, you can conveniently look in display cases to see all the new products and where they are located on the Show floor. For example, one year I got to touch, demo, and drool over the Garmin Descent dive computer months before it was available to con- sumers. I got way more information from the exhibiting Garmin expert than I did online. Have you heard of Avelo? Of course you have, at the Show you can see it live! #3 Connecting with Dive Training Agencies: We all know to be a diver, one needs to be certified, and there are several dive training agencies in the industry for this. Almost all dive training agencies exhibit at the DEMA Show. You can learn directly from them about standards changes, new prod- ucts, risk management, and new initiatives. Many of them also offer educational seminars (see #6) to go in depth into these areas. By spending time in the booths with the dive training agencies’ executives, you get a really good sense of the mission and soul of each training agency.
#2 Connecting with Equipment Manufacturers: Let’s face it, we love the gear! Diving is an equipment-intensive sport, so the sales and distribution of diving gear to divers is one of the biggest components of any diving business. The DEMA Show hosts a variety of equipment manufacturers ready to show their gear, talk features, and take orders for dive centers. You get to compare brands and models by walking from one booth to another. It’s also a great opportunity to learn about equipment, their features, and even sales strategies of particular lines. #1 Networking: Whether it is on the DEMA Show floor, in seminars, or at social events, you will be networking with the who’s who in the diving industry. From executives of the largest players in the industry to a divemaster on a dive boat; from diving instructors in your state to ones halfway around the world, you will rub elbows with tons of dive industry pro- fessionals just like you. They face the same challenges, threats, and opportunities as you do. They share what is working and not working in their areas. This ability to connect with other dive pros gives you an advantage to return home with new strategies you can implement in your diving profession. As you can see, the DEMA Show is an amazing trade show for our diving industry. And with all these tremendous op-
portunities to learn and grow in a four-day event, you will be making a wise investment in your pro- fessional development. See you at the Show!
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