SCUBA DIVING INDUSTRY™ MAGAZINE • SEPTEMBER 2025
CONTENTS PAGE 5 FROM THE PUBLISHER Film, Cds, Fax Machines and AI in Diving PAGE 7 SAFETY Dan Orr: To Stop or Not To Stop – That is the Question
ADVERTISERS 2 & 3 Aggressor Adventures 6 Divers Alert Network (DAN) 8 Books by Dan Orr/Best Publishing 9 Best Publishing Dive Books 10 Aggressor Adventures 12 Alex Brylske’s Book by Reef Smart 13 Bahamas Ministry of Tourism 14 Volivoli Beach Resort, Fiji 15 Fort Young Hotel Dive Resort 16 Sea Experience, Ft. Lauderdale, FL 17 Barefoot Cay Resort, Roatan 17 Win A Pizza Part for Your Sta ff ! 20 Ocean Frontiers, Grand Cayman 22 NAUI’s 65th Anniversary 23 Deep Blue Adventures Travel 25 All Star Liveaboards 26 Clear Story Coach 26 Stream2Sea Reef Safe Products 27 Wayne B. Brown Book 27 Make A Di ff erence Challenge 29 Coltri Compressors 31 Fog-X Mask Defogging Film 32 ScubaWeather.com 33 Blue Force Fleet Liveaboards 35 Sau Bay Resort & Spa, Fiji 36 Neal Watson’s Bimini Scuba 37 X-Ray Magazine 38 ScubaRadio 39 SeaCure Custom Mouthpieces 40 Visit Cayman Islands | ISDHF 41 Diveplanit Travel Planners 43 Explorer Ventures Liveaboards BACK COVER DEMA 45 Level Up Podcast 45 Marketing Minutes Podcast 46 Article Index
PAGE 18 RETAILING Michael Connors & Rachael Scott: The Giant Stride, Part 3 - Plan Before You Plunge PAGE 19 TRAINING Gretchen M. Ashton: Creating a Group Fitness Program for Your Store PAGE 22 INDUSTRY NEWS Patty Cline: Breaking Barriers - Cayman’s All-Women Class Makes ISDHF History PAGE 27 BUSINESS EDU Wayne B. Brown: Earning the Depths - The True Merit of Scuba Diving Professionals PAGE 24 BUSINESS EDU Cathryn Castle Garcia: How to Create a Money-Making Marketing Strategy
PAGE 28 BUSINESS EDU
William Cline: Sea Turtle Strategy - Pace Yourself for a Powerful Finish
PAGE 30 RETAILING
PAGE 37 TRAVEL Peter Symes: Croatia - Diving Into History PAGE 34 DEMA SHOW Tec Clark: Top 10 Reasons to Attend the DEMA Show Gil Zeimer: Celebrate “Blue Friday 5.0” and Black Friday
PAGE 9 TRAINING
Al Hornsby: Leadership Training – A Dive Store’s Most Underutilized Re- source?
PAGE 11 ECO PRO
PAGE 38 DEMA SHOW
PAGE 16 RETAILING Jeff Cinciripino: Heading to DEMA? Here are some No-Fail Tips for Retailers Alex Brylske, Ph.D.: The Chemistry of the Sea - What Every Dive Pro Should Know
David Prichard & Lily Mak: Planning Your DEMA Show Travel Appointments
PAGE 42 RETAILING
Shelli Hendricks, Ph.D.: 10 Characteristics of a Great Leader
PAGE FOUR | SCUBA DIVING INDUSTRY
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