2024/25 ARTICLE INDEX Subject Issue Title/Link Author
Page
Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing
August 2024 August 2024 August 2024 August 2024 August 2024
Constant Innovation – a Driver Of Dive Tourism
Terry Cummins, Ph.D.
11 27 15
Pros and Cons of Starting a Technical Dive Program Richard Thomas
Rebreathers 201 – For Dive Retailers Using Intros as a Marketing Tool
Jeffrey Bozanic, Ph.D.
Tom Leaird & Brooke Speedy 34
Working with a Dive Travel Partner – A Secret Success Jeff Cinciripino
24 34 20 45 34 30 23 21 25 31
September 2024 A Service Department Challenge - Antiquated Gear Jeff Cinciripino
September 2024 Importance of DEMA and the DEMA Show
Tom Leaird
October 2024 October 2024
Attitude & Innovation is Everything
Terry Cummins, Ph.D.
The DEMA Show & Why it Still Matters for Retailers Jeff Cinciripino
November 2024 Show Sponsored Sessions Being a Part of it All
Jeff Cinciripino
December 2024 Building Strategic Partnerships
Terry Cummins, Ph.D.
December 2024 Considerations for Entering New Dealer Agreements Jeff Cinciripino
January 2025 January 2025 February 2025 February 2025 February 2025
The 6 Characteristics of a Successful Company Watching Your Wallet - Improving Cash Flow Part 3: Moving Your Dive Group onto the Next Trip Getting Your Store Ready for the New Dive Season
Terry Cummins, Ph.D.
Jeff Cinciripino
David Prichard & Lily Mak 13
Jeff Cinciripino
32 36 16 26 24 26
Memory Marketing and How It Can Help the Industry Peter Letts How Dive Clubs Can Be a Dive Retailer’s Best Friend Gil Zeimer
March 2025 March 2025 March 2025 April 2025 May 2025 May 2025 June 2025 June 2025
POS Systems - The Heart of Your Operation
Jeff Cinciripino
How to Embrace Generation Z
Tec Clark
Travel Insurance - A Win-Win for Your Dive Shop Mentorship.. Will Keep The Industry from Sinking Winning with a Balanced Scorecard - Part I Winning with a Balanced Scorecard - Part 2 5 Keys to Success in a Startup Dive Business The Giant Stride: We Bought A Dive Shop...
Jeff Cinciripino
Tom Leaird & Brooke Speedy 25
Jeff Cinciripino Jeff Cinciripino
37 37 25
Shelli Hendricks, Ph.D.
July 2025 July 2025 July 2025
Mike Connors & Rachael Scott19
Managing Peak Season: Stop Burnout Before It Starts Shelli Hendricks, Ph.D.
25 34
Keeping Divers Diving by Selling the Big Three
Jeff Cinciripino
August 2025 August 2025 August 2025
The Giant Stride, Part 2 - How We Bought Dive Shop Mike Connors & Rachael Scott18
Adaptive Diving in Retail - Seeing Possibilities 5 Tips for Future-Proofing Your Dive Business
Jeff Cinciripino
34 38 16
Shelli Hendricks, Ph.D.
September 2025 Heading to DEMA? No-Fail Tips for Retailers September 2025 The Giant Stride, Part 3 - Plan Before You Plunge September 2025 Celebrate “Blue Friday 5.0” and Black Friday September 2025 10 Characteristics of a Great Leader
Jeff Cinciripino
Mike Connors & Rachael Scott18
Gil Zeimer
30 42 18 18 18 18 28
Shelli Hendricks, Ph.D.
Safety Safety Safety Safety Safety Safety Safety Safety Safety Safety Safety Safety Safety Safety Safety Safety Safety Safety Safety Safety
January 2024 February 2024 March 2024 April 2024 June 2024 July 2024 August 2024
Issues For Older Divers: Health & Insurance Coverage Dan Orr
Insights for Dive Pros: Safety Means Business
Dan Orr
Go on an Amazing Citizen Science Trip to Antarctica. Dan Orr
The Dangers with Normalization of Deviance The Value of Customers Taking Refresher Training The Older Diver & Health Questionnaires Scuba Diving Safety: Whose Responsibility Is It?
Dan Orr Dan Orr Dan Orr Dan Orr Dan Orr Dan Orr Dan Orr Dan Orr Dan Orr Dan Orr
7 7 7 7 7 7 7 7
September 2024 Cardiac Issues – Getting to the Heart of the Matter
October 2024
The Four “P’s” of Scuba Diving Safety
November 2024 Sipping Your Way To Safety
December 2024 Confronting Immersion Pulmonary Edema (IPE)
January 2025 February 2025 February 2025
Situational Awareness & Addendum
Situational Awareness Pt. 2 – It’s All in the Details The Mental Health Benefits of Scuba Diving
Gil Zeimer
18
April 2025 May 2025 June 2025 July 2025
The Chamber Crisis Continues
Dan Orr
7 7 7 7 7 7
See Clearly. Dive Safely. Vision Correction & Diving Dan Orr
Checklists and a Consistent Pre-Dive Ritual What Does Age Have To Do With It?
Dan Orr Dan Orr
August 2025
Altitude Exposure After Diving: Safety Risks For Pros Dan Orr
September 2025 To Stop or Not To Stop – That is the Question
Dan Orr Tec Clark
Training
May 2024
Experiential Learning: A Campus Trend
28
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