Cool Colors for the Cool Season
Wake Up Spring Sales With
W hen it comes to early spring color, you can’t beat the Senetti pericallis series from Suntory Flowers. Flower count can be as high as 200 on a plant grown in a 10-inch pot in electric shades of blue, purple, pink and magenta. Senetti varieties are dramatically different from old fashioned cinerarias. Although the vivid bicolor flowers look familiar, the cool weather garden performance, durability and vigor Senetti offers is so much better. Plus Senetti has a unique reblooming ability and can be cut back for a fresh flush of flowers. Senetti likes it cool and can withstand temperatures as low as 35 ⁰ F. In addition to the benefits of production energy savings, plants are a natural fit for the early spring sales window. Consumers can buy Senetti early and enjoy it until summer temperatures become very warm at night. Once the first flush of flowers fades, cut back 50 percent and enjoy again with fresh blooms. Senetti will keep flowering until temperatures reach the mid 80s in the summer. The untapped potential for Senetti is great. Become a destination by offering a full selection. With more than 20 varieties to choose from in the Senetti, Baby Senetti and new Senetti Sparkle lines, you can set your assortment apart from other growers and retailers. Place solid colors next to striking bicolors to energize endcaps. Or create a mass display of a single color to attract attention. Last but not least, promote the Senetti brand and benefits! Suntory offers a wealth of free content you can use in your digital marketing and social media promotions. Consumer- facing content and links to the Virtual Combo Designer and Easy Gardening Tips app can be found at www. suntoryflowers.com.
pericallis
AT YOUR SERVICE
For questions about Senetti sales and marketing, contact:
For technical support, contact:
Delilah Onofrey License Manager Westlake, Ohio donofrey@gmail.com 440-522-1447
Chris Spanton spants@talktalk.net United Kingdom
Gorgeous early season color!
TOP SELLER
Magenta Bicolor Sunsenereba
✓ Maximum WOW! factor ✓ High branching and flower count ✓ Energy efficient crop ✓ Thrives in cool conditions
Blue Bicolor Sunsenebuba TOP SELLER
Magenta Sunsenere TOP SELLER
Violet Bicolor Sunsenebaibai
Pink Bicolor Sunsenepiba
Super Blue Sunsenesubu
Deep Blue Sunsenedibu
Electric Magenta Sunsenekabapi
Blue Eye TM Sunsenehobume
Lavender Sunsenerabu
Light Blue Bicolor Sunsenelibubi
Blue Sunsenebu
Senetti is one week earlier to flower than competing pericallis varieties and has a fuller, more branching habit.
Breakthrough Color! Ruby Red Sunseneyona
Other Variety
Senetti
Fashionable new look! ✓ Fringed, narrow petals ✓ Pretty pastel colors ✓ Soft gray-green foliage ✓ Mid-range compactness, in between Senetti and Baby Senetti
Light Pink Sunseneslipi
Sky Blue Sunseneslisbu
Lavender Sunseneslilav
Blue Bicolor Sunsenebabubai
Magenta Bicolor Sunsenebapiba
Blue Sunsenebabu
Compact habit for smaller pots ✓ Early flowering ✓ Produces high number of smaller flowers ✓ Ideal for high-density production ✓ Unrooted option available
Magenta Sunsenebare
True Blue Sunsenebatubu
Blue Bicolor
True Blue
Blue
Magenta Magenta Bicolor
Baby Senetti varieties flower two weeks earlier than other pericallis and have strong uniformity across the five colors.
Other Varieties
Baby Senetti
Cultivation Information Plant name: Senetti Genus: Pericallis Family: Compositae and Asteraceae Plant type: Grown as annual but perennial by nature, requires frost protection Bloom time: Early spring through early summer, can be cut back to rebloom Use: Outdoor patio and bedding plant Habit: Upright and bushy, excellent branching Flowering: Cultivation Information
SENETTI SUCCESS: Victor Vasquez of Park Hill Plants grows the perfect Senetti crop. Thousands of plants are sold to large retailers in Texas and Oklahoma late March through April. Keys to success are managing temperature, water and fertilizer. “Once we transplant, we grow the plants at 65°F for two weeks until roots reach the edge of the pot,” he says. “Then we gradually drop the temperature to 45°F and finish at this temperature all the way through.” Plants are watered in the morning, only when needed. 20-10-20 fertilzer is supplemented with chelated iron to keep the plants nice and green.
Profusion of flowers up to 2 inches in size. After flowering has finished, cut back the plant height by 50% and reflowering will occur in 4 weeks. Choose a well-drained growing medium. Keep pH at 5.5-6.0. Production is ideal in a cool and airy climate, 35-40°. This will produce a tough, toned finished plant. Ventilation should be used when temperatures reach 48-50°F. Keep humidity low. Senetti is a day-neutral plant. Light levels of 5,000-6,000 footcandles are ideal. During days of high light levels or in the autumn months, when plants are being rooted, additional shade may
Potting soil:
Growing
temperature:
Plant Growth Regulators:
Senetti is very responsive to B-Nine
(daminozide), which can be used at 2,000 ppm every 14 days, depending on the crop timing. Florel (ethephon) can also be used at the rooting stage to promote lateral shoots. Some growers apply Bonzi at 2 ppm as a late drench once plants are fully established.
Light:
Pinching: If rooted liners do not come as pinched and breaking plants, do a single pinch. Plants will naturally break and produce well-shaped plants. Pests and Diseases: Aphids are the number one pest for this crop,
be needed. Shading during the last three weeks of production may cause internodes to stretch. In periods of long days and high light, shade will be required to the level of 40% over the crop. This is likely to be when plants mature in the spring, or in early fall, when plants are newly potted. Irrigation/Fertility: After the initial transplant, provide
but spider mites and whíteflies can also be present during production. Scout for thrips as flowers develop. Powdery mildew can be an issue during the cool crop production, so keep humidity levels low in the greenhouse. A preventive drench with Subdue MAXX and Cleary’s every eight weeks will prevent root rot.
Senetti with a strong application of 250 ppm nitrogen with 20-10-20 during the first four weeks of production. Senetti is also a heavy iron feeder, so keep soil pH between 5.5 and 6.0 with a monthly drench of STEM from Peter’s Excel for additional micronutrients. Senetti’s vigorous root system will require a lot of water on bright and warm days. This should be done with clear water only. Three weeks prior to sale, switch to a phosphorous fertilizer (l0-30-20) to support flower production.
Northern Grower Strategy
Larger liners dramatically reduce crop time for a stunning show. Growers who don’t want to start production in early winter can still enjoy an early spring market for Senetti. “One challenge we’ve found is Senetti are difficult to time because the plants are so responsive to temperature,” says John Barone of Barone Gardens near Syracuse, NY. “Most Northern growers don’t want to start the crop in December or January for the recommended cold, slow-growing method at 40 ⁰ F. If you grow the plants at colder temperatures, the crop takes longer, plants are shorter and they need less growth regulator. But if you push them with warmer temperatures, it’s still a nice crop, but you need to sit on them with growth regulators.” He adds B-Nine is very effective. One solution is to purchase large liners, like Barone’s 32-cell 2-16 tray. “Growers can bring plants in weeks 9-12 and finish them for sales in late April/early May.” Another option is to purchase 102-sized liners for weeks 6-7 to finish the crop in late April, growing plants at moderate temperatures – 50-55 ⁰ F. “When we grow Senetti, we start warm, get the plants rooted, apply fungicide, and then cool them down,” Barone says. “Even growers who bring in large liners should grow the plants warm for a couple of weeks. We establish the plants at 65 ⁰ F to get the roots out to the edge of the container, use a broad-spectrum fungicide and then finish.”
Secrets of Success Once you’ve determined timing and temperature, these additional guidelines will help you finish a gorgeous Senetti crop.
Go Large – Senetti needs room to show it stuff. Plants will be happiest in pot sizes that are 8-inch or larger. You will also see the most impressive show and flower count in a larger pot, increasing the opportunity to command a premium price at retail. You want at least 20 flowers for consumers to see the “wow” factor. For smaller pots, choose the Baby Senetti series, which is more compact. Feeding – After transplanting, provide Senetti with 200 ppm nitrogen from an all-purpose feed. Senetti are also a heavy iron feeder, so keep soil pH between 5.5 and 6.0 with a monthly drench of STEM from Peter’s for additional micronutrients or as needed if plants show deficiencies. Watering – Senetti’s vigorous root system will require a lot of water on bright and warm days. We recommend Senetti be grown normally on the dry side. Managing Growth – Rooted liner usually arrive pinched, if not they will require one. Plants will break naturally and produce well- shaped plants. Senetti is very responsive to B-Nine, which can be used at 2,000 ppm every 14 days, depending on the crop timing and growing temperatures. Pests & Diseases – Aphids are the number one pest for this crop, but spider mites and whiteflies can also be present during production. Scout for thrips as flowers develop. Powdery mildew can be an issue during cool crop production. Keep humidity levels low in the greenhouse. A preventive drench with Subdue MAXX and Cleary’s every eight weeks will prevent root rot. Lighting – Senetti is a day-neutral plant. Light levels of 5,000- 6,000 footcandles are ideal.
Variety
Color Description
Flower Size Vigor
Earliness Cultivation Period Pot Size
SENETTI Blue Bicolor
Blue + White Center
3"
Vigorous
Med-Early 10-20 weeks
6-12"
Blue
Mid Blue
3"
Vigorous
Med-Early 10-20 weeks
6-12"
Deep Blue
Deep Blue
3"
Med-Vigor
Med-Later 10-20 weeks
6-12"
Super Blue
Dark Blue
3"
Vigorous
Med-Early 10-20 weeks
6-12"
Blue Eye
White with Dark Blue Eye
3"
Med-Vigor
Late
10-20 weeks
6-12"
Light Blue Bicolor
Light Blue + White Center
3"
Med-Vigor
Med-Early 10-20 weeks
6-12"
Lavender
Lavender Blue
3"
Med-Vigor
Early
10-20 weeks
6-12"
Magenta
Deep Magenta
3"
Med-Vigor
Med-Early 10-20 weeks
6-12"
Magenta Bicolor
Soft Magenta + White Center
3"
Med-Vigor
Early
10-20 weeks
6-12"
Electric Magenta
Magenta Gradation
3"
Vigorous
Med-Early 10-20 weeks
6-12"
Pink Bicolor
Pink + White Center
3"
Med-Vigor
Med-Early 10-20 weeks
6-12"
Ruby Red
Wine red
3"
Med-Vigor
Early
10-20 weeks
6-12"
Violet Bicolor
Violet + White Center
3"
Med-Vigor
Med-Early 10-20 weeks
6-12"
SENETTI SPARKLE Lavender
Lavender
3"
Med-Compact
Med-Early 10-20 weeks
6-12"
Light Pink
Pale pink
3"
Med-Compact
Med-Early 10-20 weeks
6-12"
Sky Blue
Light Blue
3"
Med-Compact
Med-Early 10-20 weeks
6-12"
BABY SENETTI Blue
Mid Blue
2"
Compact
Early
10-20 weeks
4-12"
Blue Bicolor
Blue + White Center
2"
Compact
Early
10-20 weeks
4-12"
True Blue
Dark Blue
2"
Compact
Early
10-20 weeks
4-12"
Magenta
Deep Magenta
2"
Compact
Early
10-20 weeks
4-12"
Magenta Bicolor
Magenta + White Center
2"
Compact
Early
10-20 weeks
4-12"
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