Cool Colors for the Cool Season
Wake Up Spring Sales With
W hen it comes to early spring color, you can’t beat the Senetti pericallis series from Suntory Flowers. Flower count can be as high as 200 on a plant grown in a 10-inch pot in electric shades of blue, purple, pink and magenta. Senetti varieties are dramatically different from old fashioned cinerarias. Although the vivid bicolor flowers look familiar, the cool weather garden performance, durability and vigor Senetti offers is so much better. Plus Senetti has a unique reblooming ability and can be cut back for a fresh flush of flowers. Senetti likes it cool and can withstand temperatures as low as 35 ⁰ F. In addition to the benefits of production energy savings, plants are a natural fit for the early spring sales window. Consumers can buy Senetti early and enjoy it until summer temperatures become very warm at night. Once the first flush of flowers fades, cut back 50 percent and enjoy again with fresh blooms. Senetti will keep flowering until temperatures reach the mid 80s in the summer. The untapped potential for Senetti is great. Become a destination by offering a full selection. With more than 20 varieties to choose from in the Senetti, Baby Senetti and new Senetti Sparkle lines, you can set your assortment apart from other growers and retailers. Place solid colors next to striking bicolors to energize endcaps. Or create a mass display of a single color to attract attention. Last but not least, promote the Senetti brand and benefits! Suntory offers a wealth of free content you can use in your digital marketing and social media promotions. Consumer- facing content and links to the Virtual Combo Designer and Easy Gardening Tips app can be found at www. suntoryflowers.com.
pericallis
AT YOUR SERVICE
For questions about Senetti sales and marketing, contact:
For technical support, contact:
Delilah Onofrey License Manager Westlake, Ohio donofrey@gmail.com 440-522-1447
Chris Spanton spants@talktalk.net United Kingdom
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