WEBSITE REDESIGN The 2022 Community Interest and Opinion Survey confirmed that the Park District’s website (napervilleparks.org) is our residents’ primary source of information about the Park District. In 2022 staff worked with a web design firm, Purei, to update the website’s usability and accessibility and to address the needs of users. The project kicked off with several focus groups and surveys to gather input from users, including staff, customers and stakeholders. The new design was completed in December 2022 and features an updated look, ease of navigation and improved page load speed. The new site was developed using Web Content Accessibility Guidelines and includes an AI-powered accessibility tool on each page that can make adjustments to the page view based on the needs of the user. Also featured on the new site are an interactive parks and facilities map and an improved events calendar that is sortable by category. RECRUITING AND RETAINING STAFF
Naperville Park District has been proactive in seeking employees to staff its growing programs and services. This effort was expanded in 2022 to meet the challenge of a tight labor market at a time when participants were returning to in-person programs in large numbers. Beginning in 2018 and ramping up to a broad and highly- coordinated effort in 2022, the Human Resources and Marketing departments partnered to highlight part-time job and full-time career opportunities at the Naperville Park District. Through a strategic collaboration that addressed not just filling jobs, but establishing a framework to portray the organization as one with exceptional culture, teamwork and interesting and engaging opportunities, two distinct jobs-based brands were established. These are: “Work Here, Play Here,” which addressed the full-time, careers- based aspect and “Plan Your Summer Adventure,” which was geared toward teens and young adults, focusing on part-time summer jobs. These brands were supported by
an extensive marketing and communications plan that leveraged referral and signing bonuses, but also were very visible and engaging through the use of graphics, QR codes and calls-to-action to learn more about job and career opportunities. Given the current challenging job market for employers, the District plans to continue its focus in this regard, with Human Resources and Marketing staff continuing to coordinate efforts to perpetuate strong and engaging campaigns that will attract talented candidates, while also addressing the critical aspect of staff retention. While fine-tuning these strategies, the District's Human Resources and Marketing directors also have presented their innovative approach in workshops at national conferences and continue to be contacted by other organizations seeking advice on implementing hiring strategies.
NAPERVILLE PARK DISTRICT 2022 ANNUAL REPORT | napervilleparks.org 8
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