NEW YORK + AUSTIN
US MARKET ACTIVE FOCUS AUGUST 2023 TRENDS , KEY SHILOUETTES & PRINTS
Preppy Core
The preppy style took center stage, its long-lasting appeal accentuated by clean colors and lines, with a notable presence in various stores. Seamlessly adaptable both on and off the court, its versatility was evident. Black and white tones formed a strong foundation, enriched by deep mid-tone blues, dark greens and cyber lime accents. Tennis-inspired cropped polos found harmony with pleated tennis skirts or skorts, while sports dresses maintained their relevance. Clean details such as color tipping, contrast binding, striped elastic and fashion ribbons added a sophisticated touch to the overall look. Bold, Rich BluesVibrant and opulent blues took the spotlight, showcased in a spectrum of shades including deep cobalt, navy, cerulean and the serene touch of turquoise infused tranquil blue.
PUMA Store 5th Ave.
NIKE Store
UNIQLO 5th Ave.
VS-PINK
GAP FIT 5th Ave.
e 5th Ave.
ADIDAS Store 5th Ave.
ALO Flatiron
5th Ave.
BANDIER Flatiron
WILSON Soho
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Retro Neutrals
The back to school assortment carries a strong 90’s vibe. Pairing neutrals with monograms and 70’s geometric prints, it is the palette of choice this early fall. From the dark brown of a roasted coffee bean to a rich copper and all the way to a soft linen beige. Browns and neutrals are still ubiquitous in the marketplace. Equally important for men and women. These must-have shades seem to be a new classic that will carry us from season to season, making them easy transition shades in any assortment.
On running Soho
Nike 5
VS Pink 5th AVE
Vuori A
Uniqlo 5th AVE
5 AVE
Austin
Uniqlo 5th AVE
Fabletic Flatiron
NYC+AUSTIN SHOPPING GUIDE | BTS 23
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The Metaverse effect
The fusion of Digital Lavender, Cyberlime and Chartreuse creates a dynamic metaverse palette that evokes a futuristic vibe. Prints include organic, abstract or fluid motifs reminiscent of mesmerizing lava lamps. In particular, Stella McCartney at adidas deftly embraces this style, seamlessly blending rich browns and purples with vibrant lime accents to enliven the metaverse concept.
FABLETIC Flatiron
VS-PINK
NIKE 5th Ave.
PUMA 5
5.11 Austin
NIKE-Austin
5th Ave.
5th Ave.
ADIDAS 5th Ave.
FABLETIC Flatiron
NYC+AUSTIN SHOPPING GUIDE | BTS 23
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Y2K Barbie revival
In keeping with the Barbiecore trend, vibrant, saturated pinks come to the fore, harmonizing with a spectrum of greens including army green, dark sage and deep emerald, complemented by refreshing whites or light heather grays. Tops with bustier elements or scoop necklines are effortlessly paired with matching leggings or cargo pants, often styled in coordinated color sets.
LULULEMON Flatiron
VS-PINK
NIKE 5th Ave.
PUMA 5
ALO Flatiron
FP Movement Flatiron
5th Ave.
5th Ave.
ADIDAS 5th Ave.
FABLETIC Flatiron
NYC+AUSTIN SHOPPING GUIDE | BTS 23
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Pigmented pastel to jewel tones
With fall seasons around the corners, the trends of colorful hues in active department is not fading out. an interesting displays pirgmented pastels greet you entering ladies floor of NIKE store. And some stand out prominently, rich jewel tones like deep emerald, turquoise, deep pink, dusty purple and navy blend together. This combination exudes opulence and elegance, while offering the advantage of complementing a range of skin tones. Featured at Victoria’s Secret and Nordstrom’s.
PUMA Store 5th Ave.
NIKE Store
UNIQLO 5th Ave.
VS-PINK
Nordstrom Austin
e 5th Ave.
ADIDAS Store 5th Ave.
ALO Flatiron
5th Ave.
BANDIER Flatiron
FP Movement Austin
NYC+AUSTIN SHOPPING GUIDE | BTS 23
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Deep reds
The prominence of deep red palettes is undeniable. Often paired with classic hues such as black, white and blue, this trend dominated the scene. Notably, Puma X Ciele showcased deep burgundy accented by bright red, adding vibrancy to the palette. The red- centric scheme also found companions in ivory and black, with red accents for an elevated effect.
Fabletic Flatiron
Adidas 5
Outdoor voices Austin
FP Movement Austin
Y-3 Store
PumaXCiele 5th Ave.
5th AVE
PumaXCiele 5th Ave.
5th Ave.
Nike 5th AVE
NYC+AUSTIN SHOPPING GUIDE | BTS 23
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Red Clay Aesthetic
Rich, earthy shades of red-tinged purple made a statement and caught the eye at Victoria’s Secret and Fabletics, among others. Victoria’s Secret and NIKE cleverly paired these hues with off-white for a crisp, retro-inspired back- to-school collegiate vibe. Fabletics, on the other hand, went for a sporty twist, pairing red clays with vibrant fluorescent pinks and subtle, skin-toned beige accents.
On running Soho
Nike A
VS Pink 5th AVE
Vuori A
Uniqlo 5th AVE
Austin
Austin
Fabletic Flatiron
NYC+AUSTIN SHOPPING GUIDE | BTS 23
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Key shilouette / Sport bra Lg line / Bramie / Crop top
Key shilouette / Sport bra Molded / FT zip
NYC+AUSTIN SHOPPING GUIDE | BTS 23
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Key shilouette / Sport bra Arch bk opening / Layer bra
Key shilouette / Sport bra Hyper feminine sport
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