Four Steps To Get More Eyes On Your Digital Content BY LISA APOLINSKI
Board Converting NEWS INTERNET DIRECTORY
ARC INTERNATIONAL www.ARCInternational .com
Think you know how much data is created every day? Think again. Here are some shocking data growth statis- tics from techjury: 1. Every single day, humans
ARC International is a world leader in the manufacturing of roller products for flexography. The latest nano-technology laser engraving in our NC and NV manufacturing facilities ensures superior quality and consistency in anilox rollers.
create 2.5 quintillion bytes of data (a quintillion is a one followed by 18 zeros) 2. If we look at data created since 2019, it would account for 90 percent of the world’s data 3. Just today, 95 million photos
AMERICAN CORRUGATED MACHINE www.acm-corp.com
For a wide variety of new and used equipment on to- day’s market, visit our website at www.acm-corp.com. BAUMER HHS CORPORATION www.baumerhhs.com hhs is a global leader in advanced gluing, camera verifica- tion and quality assurance systems for the packaging indus- try. Zero-defect quality and elevated production speeds are key parameters in the manufacturing of corrugated boxes; hhs systems ensure efficiency and precision. With hhs Xcam Box Monitoring and non-contact flap gluing of corrugated board, hhs offers every option for quality assurance in the production of corrugated boxes with flexo folder gluers. BLOWER APPLICATION COMPANY (BLOAPCO) www.BloApCo.com BloApCo has served the corrugated industry since 1933 with a variety of scrap handling solutions, including Hori- zontal Floor Shredders, Trim Cutters, and Material Handling Fans and Conveying Systems. BloApCo Shredders allow for continuous shredding and pneumatic removal of sheet waste stacks of all sizes, roll slab, cores, and carton scrap.
Lisa Apolinski
and videos were shared, 306 billion emails were sent and 500 million tweets were created, and that will repeat to- morrow. Digital content is the fastest way to share your compa- ny with prospects. As more content is created, however, the harder it to get your content discovered. Must-Read Content Is The Holy Grail Every company wants to have content that resonates. What many companies have not learned is that persua- sive content starts with your company’s story. This com- munication shift is important to understand to get content to break out of the digital fray. Here are four steps to get more eyes on your digital content. Step #1 : Create values-based marketing that leads with the organization’s values. Values-based marketing is de- scribed as leading with “purpose” and aligning with cus- tomer values. The issue with digital content arises when companies use customer values as their center point and not their own core values. As smart companies know, the customer base can, and oftentimes does, shift as the com- pany matures and grows. If this same company makes the organization’s values those of the customer, there is a high probability those values will be in flux. Companies who jump from value system to value sys- tem erode the very thing that makes content stick. Under- standing your values makes sense in theory – demonstrate how your company values are similar to the people who buy your products. The execution of this marketing strate- gy has been mixed at best, because companies have not clearly articulated why they were created. Keep calm and document your company’s birth story. Every company was started from an idea, comment or thought. Interview the founders to learn about that mo- ment of creation or review historic documents and inter- views to find any hidden information. Woven into that story are the company’s values. Step #2: Share your organization’s values as a digital story. Once your company has identified its birth story and uncovered the company values, it is time to create the digital story that shares those values. There are several
CIMEX CORP. www.cimexcorp.com
Cimex writes affordable yet powerful CAD/CAM software for the packaging and diemaking industries. We also offer numerous samplemakers, etc., to fit all needs and budgets.
CORRUGATED MACHINERY SPECIALISTS www.cmsretrofits.com
Leading manufacturer and installer of quality retrofits, up- grades and replacement parts for S&S and Prime Flexo Folder Gluers. Specialists in reconditioning of S&S Flexo Folder Gluers, including ink, air and electrical systems.
CORRUGATED REPLACEMENTS, INC. www.corrugatedparts.com
Corrugated Replacements, Inc. is a production powerhouse that manufactures high quality machine parts and replace- ment parts for the corrugated and paperboard converting industries. CRI can redesign, engineer, and manufacture any part while providing a rapid turn-around rate, keeping machines running at their peak performance and limiting down time.
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June 28, 2021
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