Digital Content (CONT’D FROM PAGE 40)
Board Converting NEWS INTERNET DIRECTORY
reasons to share your company values. First, sharing your values allows them to become part of the fabric of your digital storytelling. Why your organization solves prob- lems is as vital to your prospects as how your organization solves problems. Second, sharing those values help to reinforce them with your customers, going from words to action. The val- ues of your company have a life of their own. Sharing the values help to strengthen their use in your company’s ev- eryday existence. Finally, if you are not sharing that story, someone else can develop and share that story for you. That narrative will not only be inaccurate, it could be neg- ative. Keep calm and create digital stories that make those values come to life. If your company has the value of shar- ing knowledge, for example, this should be a cornerstone action in your stories of your client engagement and how that knowledge made a difference. Step #3 : Allow your company to be relatable and hu- man to build trust. When companies identify and share their moment of existence, they create a space for being open, being raw and where audiences understand their reason for existing. A human element to their brand story makes it have meaning. Because there is an inherent vul- nerability, there is resistance to it by organizations. By sharing their own digital story that is relatable, com- panies are allowing their audience to trust in the company messaging and the company brand. This type of commu- nication will touch, move and inspire beyond an organi- zation’s target audience. Each organization’s moment is uniquely theirs - a single moment in time when the found- er(s) took a new and completely unforeseen path. That is what makes this type of communication so powerful. Iden- tifying that moment is simple and oftentimes the hardest thing for a company to master. Keep calm and let the human element of your brand story in. While many marketers talk about B2B or B2C communication, what is occurring is P2P (people to peo- ple) communication. Each company has people behind it, so instead of resisting the human element of your organi- zation, embrace it. Step #4 : Once you have shared your company story, focus on the audience. Your company has just felt the powerful shift associated with sharing your story. Many companies continue to focus their communication on their company instead of the audience. Once that birth story has been shared, the focus now needs to be on prospects and their pain points. The rationale for sharing your company birth story is to establish your company’s reason for being and the values that were created from that. Now the shift comes to taking those company values and highlighting them in your client success stories. Consumers want to read content that is relatable. While they won’t be able to see themselves in CONTINUED ON PAGE 44
CORRUGATOR BELT SERVICE LLC www.corrugator.com
Serving the corrugated box industry since 1991, Chicago- based Corrugator Belt Service LLC maintains corru- gator belts for peak board quality and performance.
C.U.E., INC. www.Anvi lCovers.com
Makers of single and dual-width Timesaver® Anvil Covers, the premier urethane anvil cover for corrugated die cutting. Timesaver® covers feature a unique construction of solid steel backing and solid steel locking components to ensure a precise fit every time – a vital dependability difference that means seamless installation and a perfect cutting sur- face. C.U.E., Inc. also offers Dura-Latch and Cor-Lock anvil covers, in addition to urethane Lead Edge Feed Wheels.
EMBA www.embausa.com
The EMBA group supports a complete line of corrugated converting machinery for the worldwide market. EMBA’s Quick Set technology enables the highest productivity across a broad range of converting equipment, from mini to super jumbo. EMBA also includes the McKinley jumbo line of flexo folder gluers and rotary die cutters as well as ser- vice, rebuilds and upgrades for both EMBA and McKinley.
EAGLEWOOD TECHNOLOGIES, LLC www.eaglewoodtech.com
Eaglewood Technologies is the Anilox Roll Cleaning Ex- pert! We provide the award winning Sitexco Laser Systems, Sanilox™ Systems and Sani-Blast™ Mobile Service. All our systems are safe for the environment and provide proven tested results! Sitexco Laser Systems are the latest technol- ogy in anilox roll cleaning and are perfect for packaging and label printers. Sanilox™ Systems are the global standard of reliable, environmentally safe anilox roll cleaning.
ESKO www.esko.com
ArtiosCAD and Kongsberg are the most trusted names in CAD/CAM solutions. Esko’s ArtiosCAD is the most widely used CAD software in the world. Esko’s Kongsberg series of tables brings you reliable, outstanding quality for sample- making and short run production.
GARTECH MANUFACTURING COMPANY www.gartechmfg.com
American manufacturers of split heads, patented roll- er-bearing yokes, gang-slot upgrades, custom rebuilds, and glue systems with electronically-geared speed monitoring. Visit our website for information, tips and techniques.
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June 28, 2021
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