Digital Content (CONT’D FROM PAGE 42)
Board Converting NEWS INTERNET DIRECTORY
your company’s brand story, they will be able to see them- selves in your client success stories. That does not mean, however, the values you have established shift. Keep calm and consider what your audience gets from purchasing your products and services. In your client suc- cess story, the focus moves from what your company did to the benefit the client received. Your brand values help guide you in showcasing those benefits. These tips help your organization guide the audience through your digital content, showing the relatable quali- ties of your organization. Even with digital content being created every day, current content misses the first step of establishing the company story. By sharing your company story, your values will also be shared and prospects can learn about your organization on a human level. Lisa Apolinski is an international speaker, digital strat‑ egist, author and founder of 3 Dog Write. She works with companies to develop and share their message using dig‑ ital assets. Her latest book, Persuade With A Digital Con‑ tent Story, is available on Amazon. For information on her agency’s digital services visit www.3DogWrite.com. Neenah Adds To Ultra-Lightweight Reinforced Sterile Packaging Line Alpharetta, Georgia based Neenah, Inc., a leading North American supplier of reinforced medical packaging pa- pers, has announced an ultra-lightweight addition to their single-use sterile packaging offering. This innovative, high-performance solution introduces the market to a du- rable, cost-saving alternative to kraft and synthetic-based medical packaging traditionally used for nasal swabs, sy- ringes, and other single-use applications. “This ultra-lightweight addition brings new opportu- nities closer in reach with our global sterile supply chain partners,” said Valerie Henderson, Medical Packaging Product Manager for Neenah. Single-use medical devices are gaining popularity as they help lower costs, increase efficiency, and reduce the spread of infection. Most single-use devices have a shelf life of 3-5 years, making it imperative that the sterilization process remain intact from supplier to opening at the final destination. Kraft-based medical packaging, used for sin- gle-use devices, can tear or burst due to packing or trans- portation style. It is essential that medical packaging be durable, especially if it is lightweight. The new ultra-lightweight 72 gsm (grams per square meter) grade joins Neenah’s medical packaging offering that currently includes lightweight 85 gsm and heavy- weight 112 gsm options. The entire paper-based product line is manufactured using FSC controlled fibers, compli- ant with regulatory standards, and accepts steam and Eth- ylene Oxide (EO) sterilization methods.
THE HAIRE GROUP www.hairegroup.com
Haire Group is the premier provider of new machinery for the corrugated industry. As the exclusive US & Canadian agent for one of the largest machinery manufacturers in the world, Haire Group is able to pair clients with the best machinery solutions for the best value to meet their spe- cific needs. As an operating partner of the US-based DFA Technical Support Center (a joint venture of Haire Group and Dong Fang), Haire Group delivers top-notch 24/7 pro- fessional, reliable service and support, maximizing quality and uptime. Additionally, Haire Group has been the indus- try’s #1 pre-owned machinery broker and plant equipment appraiser since 1976. HarperLove is the leading provider of specialty adhesives, performance additives, and wet-strength resins to corru- gated packaging manufacturers. With the largest and most experienced field service and technical support team posi- tioned throughout the U.S. and Latin America, HarperLove has a long-standing reputation for providing outstanding service and delivering demonstrable performance improve- ments. HarperLove’s renowned services include not only innovative product development and custom product for- mulation, but also machine and process assessments, ad- hesive formula adjustments, machine tuning, detailed ser- vice reporting, and more. HARPERLOVE www.HarperLove.com
KIWIPLAN www.kiwiplan.com
Kiwiplan - premier worldwide software provider of enter- prise-wide, fully automatic solutions specifically for the cor- rugating and packaging industries. Kiwiplan’s Total Solution delivers comprehensive, seamless real-time flow of infor- mation from sales order management to dynamic total plant scheduling and inventory control through shipping.
MAROTECH INC. www.marotech.com
Manufacturer of Marotape®, Marotape®Plus, Marotape® FPT and MaroString™; hot melt coated tapes and strings used for reinforcement and easy-open features for pack- aging. Marotech Inc. also manufactures state-of-the-art dispensing and tape placement equipments to optimize the productivity of applying hot melt coated tapes in packaging.
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www.boardconvertingnews.com
June 28, 2021
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