Insider Circle PRACTICE MARKETING TIPS • SEPTEMBER 2025
2 Key Marketing Systems to Give Your Clinic a Successful Season
Insider Circle | SEPTEMBER 2025
3 NEW THINGS IN PHYSICAL THERAPY MARKETING
Hello Practice Promotions customers!
This is Neil Trickett, PT—CEO of Practice Promotions. There are a lot of exciting new things happening here at Practice Promotions, and I want to bring you up to speed.
First, I’ve started a PT Marketing Instagram account, @neiltrickettpt! You can expect daily physical therapy marketing tips… and a bit of humor. I’m doing this to connect with you in more natural ways—so go ahead and follow me! I’d love to interact with you on Instagram.
Second, I’m starting a new “Ultimate PT Marketing Workshop” Zoom series!
This isn’t a webinar— this is a live Zoom room, where you can interact with me directly, ask for feedback on your website, etc. I’m hosting them every second week of the month.
SCAN THE CODE TO REGISTER!
The next workshop is on Friday, September 12th at 12:30pm Eastern. We’ll discuss: Google and AI Search for Your Clinic: How to make your clinic top ranked on Google, ChatGPT, AEO, and Social Search. We’re keeping it small and capping it at 50 people, because I’m looking for like- minded clinic owners trying to grow.
Future topics: •
September 12: Google & AI Search For Your Clinic October 9: Get More New Patients For Less $$ (How to Lower Your Patient Acquisition Cost) November 6: Make More Money PER Patient
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Register NOW to save your spot for the September 12th workshop at 12:30pm Eastern!
Third, maybe you’ve heard about our done-for-you social media marketing services before. You know ALL about how we design and post 11 custom posts a month, how we report monthly on growth, and use local hashtags to grow your following in your area. But did you know that we ALSO have added custom email marketing to the Patient Engagement System? Make sure you’re equipped! Flip inside to learn MORE about Google Ads PPC ($600 /month to add) & Social Media + Email Marketing ($995 / month to add).
Talk soon!
2x Your Patient Volume with Google Ads PPC
The Benefits of Google Ads:
Command more spots on Page 1 of Google
Skip to the top of the line & get seen by 1000s more patients online Low cost per lead – around $50 per patient lead (real person looking for an appointment)
You control your ad spend
COST: $ 600 /mo
WHY CHOOSE PRACTICE PROMOTIONS FOR GOOGLE ADS: We’re experts in PT Google Ads. We know how to stay HIPAA compliant to keep you and your clinic safe. Better results than a generic agency. We literally just do Google Ads for physical therapy, rehab, physiother- apy, and occupational therapy clinics. We are dialed in on this process—which means better and cheaper results for you. Monthly reporting. We meet with you monthly & report on your number of patient leads and ROI. Plus, with Advanced Call Tracking, you can see exactly which patients converted on Google Ads.
MEET YOUR GOOGLE ADS TEAM Hailey, Mahad (former physiotherapist!) , Michael, Justin, Kendall, Josh, & Sean
Scan The Code To Book A Client Marketing Meeting + Learn More About Adding Google Ads To Your Marketing Plan! HOW TO ADD GOOGLE ADS TO YOUR MARKETING PLAN:
Delight Patients With the Patient Engagement System
The Patient Engagement System (PES) is all about delighting your patients with custom content! That makes them more likely to refer others AND to get back on the schedule themselves. That’s why the PES has 3 parts…
COST: $ 995 /mo
01
02
03
CUSTOM EMAIL MARKETING
SOCIAL MEDIA MARKETING
DIGITAL NEWSLETTERS
Keep patients updated and engaged on clinic news, health tips, and what’s going on with your staff! Here are the article names in Elliott Physical Therapy’s recent newsletter… Tips to Alleviate Your Pain and Improve Spine Health Meet Samantha, Your New Pelvic Floor PT!
You asked, and we answered! In this NEW service, we will write & send custom emails for you! That includes… Automated Birthday Emails New Staff Announcements Community Events New Clinic Opening! “New Patient” Welcome Email Series Emails Promoting Dry Needling, Cash Pay Services, Wellness Programs, etc Whatever else you can think of!
Admit it— if you haven’t posted consistently on social media YET, you’re never going to. But that’s okay. You’re busy. Instead, hire your Practice Promotions team to plan, design, and post for you! You get a Patient Engagement Specialist & Graphic Designer You get 11 custom social posts per month We use local hashtags to get you found in your area
Challenge of the Month: The Reverse Lunge to Knee Drive Pineapple Green Smoothie Recipe Stronger Together: How Exercise Builds Family Bonds
Monthly reporting on your social media growth
MEET YOUR PATIENT ENGAGEMENT TEAM! Melissa, Lilianna, McKenna, Amanda, & Leslie
Scan The Code To Book A Client Marketing Meeting + Learn More About Adding Social Media, Email, & Newsletters To Your Marketing Plan! ADD THE PATIENT ENGAGEMENT SYSTEM TO YOUR PLAN:
Skeptical About The POWER of Direct Mail? See How These Clinics Saw INCREDIBLE Results!
The end is nigh. Well, the end of YEAR that is! And that means many patients are at their deductibles or even their out-of-pocket max! This is a great opportunity for you to reactivate past patients with little or no cost to them! Choose from over 30 pre-made designs in our 2025 Style Guide , or customize your own! Free Mailing List Cleanup + Custom Addressing Service Postage is 45¢ per piece (USPS rates) Boost Your Fall Patient Volume with Insurance Deductible Postcards
87% Increase in Patients in 30 Days!
Multi-location clinic in Utah sees a record-breaking 265 Patients after single direct mail postcard campaign!
DON’T LET YOUR HEALTH INSURANCE GO TO WASTE! We just want to let you know that your insurance benefits for the 2022 calendar-year may be coming to a close very soon for both PHYSICAL THERAPY AND OCCUPATIONAL THERAPY. If you are CURRENTLY a patient and being treated, there is no need to worry! We are just letting you know that if you’ve taken a break from therapy to save your benefits, or have been putting therapy off altogether, then now is a great time to restart, or get started. If you are not receiving physical or occupational therapy at this time, and are having any pain or dysfunction, weakness, compromised balance, or any other general therapy concerns, please call us to schedule an appointment. We are happy to announce that we have opened a few more locations and are now participating in several new insurance plans. Call us to find out if we participate with yours or if you have any questions regarding your 2022 insurance benefits. We will be happy to answer any and all of your questions.
WWW.REDDYCARE.NET
CALL ONE OF OUR LOCATIONS TODAY!
GREAT NECK (516) 234-0927 FARMINGDALE (516) 234-0937 NORTH SHORE TOWERS (516) 234-0935 WOODBURY (516) 234-0934 DEER PARK (516) 234-0929
BAYSIDE CLINIC (AQUATIC THERAPY) (718) 571-8389 IN-HOME PHYSICAL & OCCUPATIONAL THERAPY (718) 260-6792 OCEANSIDE (516) 726-4945 NEW YORK CITY (332) 267-0106
WWW.REDDYCARE.NET
136 Patient Phone Calls from 1 Postcard!
HERE ARE JUST A FEW OF THE GORGEOUS POSTCARD DESIGNS YOU COULD CHOOSE FROM:
Using variable data printing + call tracking, this multi-location clinic received 136 Patient Leads!
You Wouldn’t Flush Your Money Down the Drain... So why let your insurance benefits go to waste?
WOULD YOU GO TO PHYSICAL THERAPY IF THERE WAS LITTLE TO NO OUT OF POCKET COST? YOU’RE IN LUCK!
APEXPTCLINIC.COM | BRIGHTON: 810.534.7004 | FARMINGTON HILLS: 248.534.4400
Have You Met Your Insurance Deductible This Year? Do you have a family insurance plan? Have you had surgery this year? Have you used your insurance more than usual? If you answered yes, you are more likely to have a $0 balance remaining on your out-of-pocket expenses. This means the cost could be minimal or completely covered by your insurance plan. Do you have unused money on your HSA account? Close to having met your insurance deductible for the year? Now is the time to come in for physical therapy! Are you feeling aches & pains? Need to work on your core? Let us help you get a head start going into 2022, before your deductible renews again. Start the new year off right, with Peak Performance Physical Therapy!
Y ou're a S uper M om Stay Ahead of the Game with Pain-Free Living!
Lansing Clinic 7402 Westshire Drive Suite 105 Lansing, MI 48917 Okemos Clinic 2301 West Grand River Ave. Okemos, MI 48864
Dewitt Clinic 13105 Schavey Rd. Dewitt, MI 48820 Mason Clinic 132 S. Cedar St. Mason, MI 48854
YOUR HEALTH MATTERS TO US! • We will be taking temperature of everyone coming in. • COVID-19 screening questions at check-in. • We are following strict sanitary protocols by making sure every surface in our clinic is thoroughly cleaned and wiped down at all times. • We will be taking health protocols very seriously and will be doing our very best to ensure the highest levels of cleanliness and caution at all times.
Arrr, why spend doubloons when ye can hoard ‘em?
Call Today To Schedule Your Appointment!
See our experts for Phenomenal Physical Therapy Services: • General Orthopedics • Pelvic Floor • Pediatrics • And Much More!
Physical Therapy Keeps You Pain-Free for Sports, School, Work and More!
P: (517)-853-6800 F: (517) 853-6801
You may qualify for little to no out of little to no out of pocket cost, if you have already met your deductible!
www.peakperformanceompt.com
Did you know... you could get moving again, at little to no expense, if you’ve met your deductible or have HSA funds available.
29 Reactivated Patients in 30 Days!
If you’ve met your insurance deductible for 2024, your physical therapy costs could be free! DON’T LET YOUR INSURANCE GO TO WASTE!
WE CAN GET YOU ACROSS THE FINISH LINE
This clinic saw 29 past patients return for care from one direct mail postcard!
Have you met your annual deductible this year? If so, you could be robbing yourself of life-changing, health-promoting treatment before the holidays—all for FREE!
Visit our website at www.amberhillpt.com today! It’s easy to schedule your appointment online!
USE YOUR BENEFITS BEFORE THEY’RE GONE. CALL 973.382.7325 TODAY!
This is an easy move to REACTIVATE past patients and make Fall 2025 your best fall EVER! Just go to PTMarketingStore.com to order your Insurance Deductible Postcards today, or talk to your Account Manager!
START YOUR CAMPAIGN! Visit Our Online Store at PTMarketingStore.com
4 Quick Resources For The Month! Improve Results, Innovate, and Inspire Your Team!
PRODUCT SPOTLIGHT
PODCAST EPISODE
PODCAST EPISODE
Follow @neiltrickettpt on Instagram!
Sell Cash PT Services That Patients Actually Want
Follow @neiltrickettpt on Instagram for PT Marketing Content
Sell Cash PT Services That Patients Actually Want ($500K in Cash Last Year!)
Get daily PT marketing tips, advice from Neil’s 20+ years as a PT and business owner, and some humor along the way!
Fellow Practice Promotions customer Tony Cere, CEO of Kinetix PT shares how just last year, cash-based services have brought in $300K in laser therapy and $200K in revenue in other cash services. Listen to learn how YOU can get started with cash services that patients are EAGER to pay for!
PODCAST EPISODE
FREE STUFF!
Download the FREE Social Media Calendar!
PODCAST EPISODE
The Secret to High- Performing Organizations with Jennifer Raams, PT
The Secret to High- Performing Organizations w/ Jennifer Raams, PT
How do you go from a clinic where the front desk doesn’t look up when you come in... to a clinic that is buzzing with energy? It’s all in how you LEAD—and Jennifer has the secret.
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