Introducing Strategic Commercialization as a Solution
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Introducing Strategic Commercialization as a Solution
“Commercialization is not a one-size-fits-all approach, it is about being fit for purpose.”
In the context of developmental projects, commercialization is perceived as an economic solution, and it refers to leveraging underutilized or high potential public assets to generate ancillary revenue streams through the design and implementation of non-core programs while maintaining high standards or public service delivery. Commercialization is a cross-functional solution that can be applied across sectors, asset types, and service delivery models. However, it is not a one-size-fits-all approach, a thorough assessment is essential to determine the optimal mix of offerings, guided by factors such as strategic objectives, targeted industry, asset characteristics, revenue potential, and other context-specific considerations.
Assets can take many forms whether physical, digital, experiential, or service-based each offering distinct opportunities for value creation.
Strategic & Structural Factors
Examples
Align with national strategies and the specific goals of the asset-owning entity. National & Entity Strategic Objectives
Factor in type, location, usage, and unique features of the asset. Asset & Project Characteristics
Transport
Airports
Public Transport
Roads & Highways
Value Creation Drivers
Infrastructure
Arenas & Stadia
Business District
Exhibitions & Events
Revenue Viability
Context Specific
Recreation
Museums
Parks
Shopping Malls
Highlight market demand, pricing potential, and financial sustainability.
Reflect governance, regulations, timing, or cultural fit.
Data
Institutional Knowledge
Master Developments
Theme Parks & Attractions
Market & Contextual Factors
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