Introducing Strategic Commercialization as a Solution
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To approach this, organizations should look for structured, and sustainable commercialization strategies. Through the full asset commercialization lifecycle (pre – during – post) Asset Commercialization Lifecycle
Ancillary revenue is income generated from additional activities that complement the core mission of a public service or asset. Unlike direct fees or taxes, these revenues are often optional, value added, and based on market trend. Ancillary revenue streams can take many forms for example, those that leverage space, visibility, or user engagement
The 4 Stages of Delivering Asset Commercialization
During- Commercialization
Post- Commercialization
Pre-Commercialization
Commercial Operation Management
Examples
Strategic Identification
Commercial Assessment
Market Transaction
Exploring potential assets for commercialization
Designing commercial models and assessment
Activating opportunity through optimal tendering approach
Managing operations and performance to capture value
Telecoms & Wi-Fi
Sponsorships
OOH Advertising
Data Platforms
• Strategic alignment analysis • Assessment and baseline analysis • Initial feasibility study • Regulatory and institutional review
• Commercial strategy development • Financial analysis and valuation • Model structuring and packaging • Market testing • Private sector engagement strategy
• Investment tendering and negotiations • Bid management • Contracting, asset
• Commercial • Contractual management • Revenue tracking and compliance • Continuous improvement
operations oversight
Mobility Solutions
Retail
Smart Retail
Smart Poles
handover, and asset development
• Financial close
Naming Rights
Loyalty Program
VIP Membership
Smart Parking
...and many others, these opportunities are continuously evolving based on the nature of the asset, sector dynamics, and market trends.
By adopting commercialization strategies, government entities can shift their mindset from asset custodians to value creators, turning passive assets into platforms for revenue, innovation, and engagement.
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