AZ Seller Guide

SELLER GUIDE

FINDING HOME, TOGETHER.

FULTON GRACE REALTY A STORY OF CONTINUED SUCCESS We are Fulton Grace, one of the fastest-growing residential real estate firms. Our vision is to inspire growth, achieve shared success, create boundless opportunities and approach every situation with personalized support. How did our story begin? It began in 2009 in Chicago. After 2008’s financial crisis left the real estate market in a state of deep uncertainty, Fulton Grace saw an opportunity to start working with homeowners and tenants by offering apartment rental and property management services. When owners couldn’t sell their properties, we offered an alternative solution to weather the bad sales market. We secured quality tenants for our clients and professionally managed their properties until the sales market rebounded. Once the market started to improve, Fulton Grace rapidly expanded its services to include working with buyers, sellers and investors. Today, Fulton Grace is proud to offer its clients a full suite of residential real estate services, property management, sales and rentals. Our real estate agents and staff are amongst the most intelligent, happiest, and hardest working professionals in the industry. They share a collective mission, to provide unparalleled customer service with cutting-edge tools and in-depth, local knowledge. Everyday, Fulton Grace agents work to build lasting and meaningful client relationships. It is their highest priority to be the best advisors possible and to ensure their clients reach their respective goals. A passion for excellence and strong commitment to our clients drive our continued growth and are at the core of the Fulton Grace brand. We would be honored to put our commitment and experience to work for you as you search for your next home!

Since 2009, we have continued to attract the most talented agents. Additionally, Fulton Grace has been named one of Chicagoland’s top workplaces by both Crain’s and the Chicago Tribune! Let us put our commitment and experience to work for you and guide you through the process of finding your next home.

ALWAYS GROWING Our exponential growth has been honored by the prestigious Crain’s Chicago Business Fast50. Additionally, we have been honored on the Inc. 5000 list every year since 2015. This award recognizes the 5,000 fastest-growing independently-owned companies nationwide! We have achieved such astounding growth through the amazing efforts of our talented team and the unwavering support of our expansive and loyal client base. GETTING NOTICED Don’t just take our word for it. Fulton Grace and its agents have been featured in countless local and national periodicals, such as NBC Chicago, Chicago Magazine, Chicago Tribune, and Chicago Agent Magazine, as leaders in residential real estate.

GIVING BACK We regularly coordinate in-office toy, clothing and food drives and even blood drives. We embrace opportunities for our staff and agents to come together and volunteer at local food pantries and donation centers. Fulton Grace also makes frequent financial donations to local charities to support the vibrant communities in which we serve.

SUPERIOR AGENTS

COMPREHENSIVE TOOLS We provide our agents with cutting-edge tools to market properties, stay connected and streamline processes, allowing our agents to stay focused on what’s most important — serving their clients. COACHING & EDUCATION Our agents receive thorough training coupled with advanced ongoing education opportunities. They’re continually sharpening and expanding their skills every day. The end result — advanced, savvy and knowledgeable agents ready to guide you through your home purchase.

OUTSTANDING CUSTOMER SERVICE We don’t just get the job done, we go above and beyond to give our clients the best possible experience along the way. We are proactive, provide regular feedback, thoughtful recommendations, and a genuine passion to give our clients 110%. PROVEN EXPERIENCE Fulton Grace agents are among the top agents in Illinois and Arizona. Years of collective experience, knowledge and wisdom create an exceptional client experience.

6 | OFFERS Receive and negotiate offers

1 | ESTABLISH YOUR TEAM Consult a Fulton Grace real estate agent for professional referrals (lender, escrow, etc.)

7 | ACCEPTANCE Secure accepted contract!

2 | ESTABLISH YOUR PROCESS Build a market based strategy to meet or exceed your goals

10 STEPS FOR SELLER SUCCESS

8 | FINANCING CONTINGENCY Buyer to secure financing within stipulated time

3 | AGREEMENTS Execute listing agreement & disclosures.

9 | THE MOVING PROCESS Begin the process of choreographing the move of your home to its next location

4 | STRATEGIZE

Prepare an effective marketing strategy

5 | COMMUNICATION Gather and discuss feedback throughout the showing process

10 | CONGRATULATIONS Contract closes! Move

into the next phase of your life!

View the property as a product we are now positioning to sell rather than a personal home Discuss current market conditions from a national, regional and local perspective Review recently sold comparable properties, pending sales and active market competition to determine supply and demand and market time Review available financing options that potential buyers would utilize Discuss recent and suggested repairs or improvements Discuss a potential pre-listing home inspection by licensed home inspector Define any exclusions to the sale Agree on Market Based Pricing Strategy Execute listing agreement and property disclosures per local and federal law Determine appropriate showing times and preferred method of notification of showings

MARKET BASED PRICING STRATEGY

Marketing your home includes a vital component: selecting a listing price. This amount must reflect the property’s fair market value. Because most of the activity on your home occurs in the first few weeks, it is essential to determine a strategic price from the start. Our pricing strategies maximize your profit, and minimize your property’s market time. In order to recommend a listing price, our agents evaluate and analyze the fair market values of properties. They closely examine comparable home sales and overall market trends while considering unique characteristics of your property that may impact, and even increase, its value. The art of pricing combines intelligent analysis of statistical data with our agents’ experience and intimate knowledge of current market trends. A listing price is not something to “set and forget”. It requires reevaluation throughout the life of an active listing to ensure that the property remains competitive in ever-changing market conditions. Our agents provide you with recommendations and feedback to guarantee your property is always priced on point.

Our marketing consultation begins with a shift in thinking. As we discuss listing your property, we intentionally move our thought process from selling your home, to marketing a product we are now positioning for sale. Our focus from this point forward is to create a scenario where potential buyers are compelled to take immediate action on your product.

PRODUCT PRICING & POSITIONING

UNDERSTANDING YOUR NUMBERS AS A SELLER

UNDERSTANDING YOUR NUMBERS AS A BUYER

SELLER EXPENSES

TYPICAL COST

BUYER EXPENSES

TYPICAL COST

COMMISSION

LOAN ORIGINATION FEE

6% of purchase price

$1,000 - $2,000

PROPERTY TAXES

PROCESSING FEE

$1200 - $1500

$400 - $600

OWNER’S TITLE INSURANCE

CREDIT REPORT

$1,400 - $3,500

$25 - $50

ESCROW FEES

APPRAISAL

$600 - $800

$400 - $600

HOA TRANSFER FEES

HOME INSPECTION

$200 - $400

$400 - $500

HOME WARRANTY

ESCROW FEES

$400 - $600 (If applicable)

$500 - $800

MORTGAGE PAYOFF

TITLE INSURANCE

VARIABLE

$1,600 - $2,500

LOAN RECONVEYANCE FEE

HOMEOWNERS INSURANCE

$50 - $65 (If applicable)

$200 - $300

RECONVEYANCE RECORDING FEE

PREPAID TAXES AND INSURANCE

$30 - $40 (If applicable)

$800 - $1,500

The figures above are intended to give you a general idea of costs and could be less or more than the amounts stated. Actual costs vary per lender, loan amount, property type and other factors. *If cash transaction, shared equally between buyer and seller. **Premium listed represents coverage for a condo. Premiums for a single family home range between $1,300 - $2,000, depending on coverage selection. ***Partially offset by property tax credit from seller.

The figures above are intended to give you a general idea of costs and could be less or more then the amounts stated. Actual costs vary per lender, loan amount, property type and other factors. *Title insurance premiums vary depending on the size of the sales price. **Not applicable for condo sales. ***If applicable, usually condos only.

PRE-LISTING ADVICE

We will work with you to prepare the most advantageous listing strategy for your property. Pre-listing may include recommendations for improvements to best showcase your home. REPAIRS + STAGING Prior to listing, any unfinished projects should be completed. Don’t lose potential buyers due to cracked sidewalks, unhinged doors, or tainted floorboards. Fresh, neutral paint application modernizes and optimizes a space. A few well-chosen and placed accents also work well. Don’t overlook addressing bulb replacement and even balancing or replacing light fixtures. Optimal lighting creates an inviting environment. ORGANIZE + DECLUTTER Remove any unnecessary items and personal effects to let the characteristics of your property shine. Even furniture that detracts from a listing’s features, flow, and possibilities should be relocated. In addition, conduct a general and thorough clean sweep of each room. Tend to any immediate eyesores, and boost your home’s strengths!

Create and communicate a comprehensive 90 day marketing plan Professional photography Digital Floorplans Signage First look at registered fultongrace.com users Online marketing syndication including featured property listing on fultongrace.com, zillow.com, realtor.com, trulia.com and 400 more sites Multiple listing service Hosting both public, private (neighbors) and agent open houses Demographic and Geographic direct mail marketing Gather, disseminate and discuss all feedback from buyer showings, agents and online advertising Re-assess marketing and pricing strategies every 15 days

MAKE THE PROPERTY APPEAL TO THE BROADEST AUDIENCE OF POTENTIAL BUYERS This is achieved through our comprehensive multimedia approach to marketing your property. COMPEL BUYERS TO TAKE ACTION We accomplish this through our comprehensive marketing plan, as well as a Market Based Pricing Strategy. Once we have effectively priced and prepared the property to show well online and in person, we launch the product to market. PROFESSIONAL PHOTOGRAPHY The results of decluttering, repairs, and staging enhance our photographic representation of your home. Impressive photos shorten market time. A home must have as much impact digitally as it does in person.

EXPOSURE & CAPTURE

There’s only one opportunity to make a first impression! To sell your property for top dollar, exposure is everything. We must take the time needed to position the property and have all marketing materials ready when we go on the market. Our strategies to position the product for sale accomplish the following goals:

EXPERT MARKETING& DESIGNS

We approach marketing from every angle and believe buyers should be targeted accordingly. Clean, personalized, and durable signage appeals to possible buyers on foot and in vehicles. “For Sale” signs and frequent Open Houses reinforce our exhaustive efforts to bring in agents and buyers. Even after connecting with clients in person, we advance to alternative modes of communication and continual check-ins. Both our bold email marketing and direct mail campaigns reach scores of home seekers and enable a more all- encompassing system to selling. Our ability to connect with home seekers and prospective clients via personal touches and amplified, digital reach extends our drive and dramatically reduces a listing’s time on the market. Isn’t that the goal? Every piece of the selling puzzle is carefully considered, and action plans are set in motion to actively promote properties and cover all grounds, every time.

PHOTOGRAPHY VIDEOGRAPHY

DIGITAL STRATEGY

SOCIAL MEDIA

PRINT MARKETING

TARGET MARKET ANALYSIS

WEBSITE SYNDICATION

Specially printed marketing brochures showcase new listings. These premier resources include detailed property synopses, neighborhood reports, and agents’ contact information. Flyers also provide a succinct window to a listing with a swift turnaround. Expertly captured images and brief property descriptions enable buyers access to pertinent and visually pleasing content designed for successful sales. Our custom graphics are ideal for spreading snapshots of listings across various social media channels (Facebook, Instagram, LinkedIn, Twitter). With an influx of properties for sale, we beat the noise and market smarter. Bold graphics immediately attract and direct home seekers to more information on an upcoming development, an open house, a agents open or a “Just Listed” property. While our print, digital, and buzz marketing tactics are equally pushed and perfected to ensure a swift sale, we strive to address effective outlets for every type of buyer. Custom websites give properties a platform which allows for a more interactive dimension. These platforms offer a sophisticated, convenient, and comprehensive look at a property. We remain dedicated to utilizing technology as it benefits a home’s exposure and urges availability.

CREATIVE PRINT PRODUCTION

SOCIAL MEDIA

CUSTOM LISTING WEBSITE

A listing’s blueprint allow buyers to imagine living in the space more concretely. The layout details increase the selling credibility and the buying probability. More context translates to more potential.

FLOORPLANS

Fulton Grace has partnered with several premium photography services to showcase your listing with the highest quality photos and video available. Our partners quickly deliver HDR images, 3D tours, floor plans and marketing videos that will wow your potential buyers! Armed with the latest and most sophisticated equipment, our professional photography partners exceed expectations with every click.

PHOTOGRAPHY & VIDEO

Virtual walk-throughs offer our buyers unmatched convenience, and ignite their imagination. The 3D listing immersion feature complements a listing’s floorplans and heightens the digital draw.

365 WALK- THROUGH

These professionally produced marketing pieces bring listing photography to life. Viewers can visit and assess a property in its entirety without lifting a finger or leaving their desk. Agent audio seamlessly partners with quality footage of every area in the home, highlighting desired features and enhancing others. The two work in tandem to acquire mass reach, sharply reflecting the listing’s aura and immediate surroundings, and sustaining future buyers’ interest.

VIDEO HOME TOUR

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Receive and review offer(s) Establish negotiation strategy which balances a client’s objectives with current market conditions Establish deadlines for multiple offer situations Confirm Buyer’s financing ability with lender Discuss and confirm acceptance Facilitate executing the sales contract Send executed contract to all parties expediently Receive and manage earnest money Facilitate access for Buyer and their Licensed Home Inspector Mediate or negotiate any issues raised by the inspection Meet Buyer’s Lender’s Appraiser and provide comparable properties Monitor all contract deadlines and purchase contingencies

NEGOTIATION & ACCEPTANCE

FROM CONTRACT TO MOVING DAY

You’re finally ‘under contract.’ What’s next? Plenty! The buyer will most likely want to inspect the property and may request that items be repaired or a credit given in lieu of repairs. Your agent will walk you through the inspection and remaining highly involved throughout the process. Need recommendations for agreed-upon repairs? Ask your agent for referrals to any number of licensed technicians who are readily available to us. Financed purchases lead to a property appraisal by the buyer’s lender. Your agent will assist in facilitating. Once the lender approves the loan, the closing is scheduled. The buyers will perform a final walk- through beforehand, which your agent will set up. While under contract, the potential for problems will sometimes arise. While agents can help dodge the pitfalls, even the most experienced agent can’t avoid all obstacles. They will expertly advise and employ their experience to help you make the optimal choices for you and your property.

Provide referrals for moving company and cleaning service Advise on utility shut off times and mail forwarding Schedule the final walkthrough of the property Choreograph closing on existing property and new property if applicable to gain necessary access for moving in and moving out of old and new properties Attend closing and transfer keys to new owners Consider hiring a stager to give guidance on laying out your new home

TRANSITION MANAGEMENT

THANK YOU! We can’t wait to work with you on selling your home.

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www.fultongrace.com

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