View the property as a product we are now positioning to sell rather than a personal home Discuss current market conditions from a national, regional and local perspective Review recently sold comparable properties, pending sales and active market competition to determine supply and demand and market time Review available financing options that potential buyers would utilize Discuss recent and suggested repairs or improvements Discuss a potential pre-listing home inspection by licensed home inspector Define any exclusions to the sale Agree on Market Based Pricing Strategy Execute listing agreement and property disclosures per local and federal law Determine appropriate showing times and preferred method of notification of showings
MARKET BASED PRICING STRATEGY
Marketing your home includes a vital component: selecting a listing price. This amount must reflect the property’s fair market value. Because most of the activity on your home occurs in the first few weeks, it is essential to determine a strategic price from the start. Our pricing strategies maximize your profit, and minimize your property’s market time. In order to recommend a listing price, our agents evaluate and analyze the fair market values of properties. They closely examine comparable home sales and overall market trends while considering unique characteristics of your property that may impact, and even increase, its value. The art of pricing combines intelligent analysis of statistical data with our agents’ experience and intimate knowledge of current market trends. A listing price is not something to “set and forget”. It requires reevaluation throughout the life of an active listing to ensure that the property remains competitive in ever-changing market conditions. Our agents provide you with recommendations and feedback to guarantee your property is always priced on point.
Our marketing consultation begins with a shift in thinking. As we discuss listing your property, we intentionally move our thought process from selling your home, to marketing a product we are now positioning for sale. Our focus from this point forward is to create a scenario where potential buyers are compelled to take immediate action on your product.
PRODUCT PRICING & POSITIONING
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