Love Law Firm February 2018

Book Review: TOP OF MIND

Y ou want to build influence within your niche, your industry, and your community. It’s something all entrepreneurs and small-

If you’re completely unfamiliar with content development or have tried it in the past only to move on to other things, this book is

business owners have in common. It’s also something John Hall is acutely aware of. That’s why he wrote “Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You.” John Hall, co-founder and CEO of Influence & Co — a firm dedicated to building influence through content and content strategy — has been helping business owners achieve their goal of building influence for a number of years. Now, his insight is in one convenient book. “Top of Mind” gives you tips, advice, and strategy you can take and apply to your business. It is practical advice that is accessible and applicable to just about any business or industry. It is far-reaching advice, but it’s not over- generalized for the sake of reaching as many readers as possible.

for you. If you have no clue where to start or where to go once you get started, again, this book is for you. “Top of Mind” gives you what you need to overcome these hurdles, and then some. Content creation doesn’t come easy to everyone. When you’re focused on other things around your business, it may not even be on your mind. But it should be. Content is a key aspect of building your brand and establishing yourself as a thought leader. When you get down to it, content is king, and it’s a powerful king, at that — if you know how to create and leverage it. As Hall explains, content is what helps build trust with customers and others within your industry. With trust firmly in place, you can take your expertise and brand to heights you’ve never imagined. If you want to get more out of your business and connect with more people, “Top of Mind” is a book you need to add to your library and read ASAP! Do you LOVE your LOVE LAW FIRM newsletter? Tell us about it for a chance to win $150 worth of spring bulbs and blooms for planting in your garden. Enjoy the beauty of spring with this assortment. Raffle entries are simple — just give us a call and tell us you love your newsletter for one entry, OR post a picture of you with your newsletter on our social media page to receive two entries! The winner will be picked on March 31 Good luck, and thanks for showing us some LOVE.

AROUND THE FIRM

February 19 – Presidents’ Day. Offices Closed. February 28 – Building Blocks Webinar: “Contracts 101.” To attend, register at www.buildnotbilled.com March 6 – Networking luncheon at Havana Central. To attend, register at 516ads.com . March 9 – Offices Closed. It’s My Birthday! March 16 – LIBF Women’s Forum Luncheon. To attend, please contact me.

March 19 – Offices Closed. It’s My Spouse’s Birthday! March 28 – Building Block Webinar: “Choosing A Legal Entity.” To attend, register at www.buildnotbilled.com March 30 – Good Friday. Offices Closed.

ATTORNEY ADVERTISING. The purpose of this newsletter is to provide information about Love Law Firm, PLLC’s qualifications and experience. The information provided in this newsletter does not, and is not intended to, constitute legal advice. Any prior results described in this newsletter do not guarantee a similar outcome. Love Law Firm, PLLC’s distribution of this newsletter is not intended to create, and will not create, an attorney-client relationship with you.

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