The Orchard™

CHELTENHAM RACECOURSE THE HOME OF JUMP RACING

A truly iconic, global sporting event with the ultimate of Jump racing at its heart, The Festival™, Presented by Magners hosted at the Home of Jump Racing delivers Four Days of Extraordinary.

Featuring a cast of the world’s best Jump horses, Jockeys, Owners and Trainers battling it out for the highest racing honours, their reputations and over £4.5 million in prize money. Playing to an audience of over 265,000 people, all of whom are determined to have the time of their lives.

To win here any day is extraordinary… to be here any day is extraordinary…

• 4th Largest Sporting Event in the UK with over 265,000 racegoers • Often referred to as ‘The Olympics of Jump Racing’ 28 races featuring the best Jump horses

• Over £4.5 million worth of prize money available

• Noted as the quietest week in ‘The City’, outside of the holidays, as enthusiasts descend on Cheltenham

• ITV audience of 5.7 million

• 80 Annual boxes with an entry level of between £75,000 - £125,000 excluding catering • 50,000 hospitality guests paying between £385 - £1,200 per head

• Over 1,000 press accredited

A SOCIETY FIXTURE

The first event of the year on Tatler’s British Social Season calendar. ‘You won’t be disappointed, no one ever is,’ Tatler Magazine. Celebrity attendees include; Andy Murray, Jamie Dornan, Mary Berry, Eddie Jordon, Zara Tindall, Carol Vorderman, Chris Evans and Rod Stewart – all attending of their own accord. 250 Helicopters landed on Gold Cup Day – busiest air space in the UK 1 hr before the first race. £3 million spent on horses after racing on Thursday of The Festival, average £150,000 per horse. £2.3 million withdrawn from cash machines across the four days of The Festival. 80,000 Club Tickets Purchased 50,000 Hospitality Clients 9,000 Members 2,800 Owners & Trainers

A premium experience available to those in the Club Enclosure, Hospitality, Owners and Trainers and to Cheltenham’s Annual Members, The Orchard offers a fun, unique area from which to enjoy the racing - a first in British horseracing. Introduced in 2019, The Orchard™ is created to showcase exceptional products, styles and experiences in a manner in which is true to the selected brand, offering racegoers an additional premium experience alongside their day. Situated in the heart of the tented village The Orchard™ delivers top-class entertainment, behind the scenes access to racing’s most influential/high-profile people, and unique Festival experiences. World Class Jump Racing / Entertainment High Net-Worth Footfall / Efficient and Effective Prospecting

DEFINING THE FUTURE OF EXTRAORDINARY CARS & EXPERIENCES

Bentley has enjoyed an affinity partnership with The Jockey Club since 2016. 2019 was Bentley’s 100th year, and as part of the celebration, they utilised The Orchard™ to showcase their heritage from developing their unique space to create a 1919 Lounge and Bar experience for their key customers, prospects, celebrities and influencers, as well as a showroom displaying their latest models, including the new Continental GT Convertible.

2019 Results

• Over 1,200 in car customer experiences

• 245 Qualified Leads

• 120 HNWI prospects attended the 1919 evening bar

• 4.4 million social impressions

• National ITV coverage at prime time featuring the 1919 Lounge and Bar and showroom

DRIVING BRAND EXPERIENCE, CUSTOMER RELATIONSHIPS AND SERVICE

The leading British fine jeweller, Boodles has been a partner of The Jockey Club for five years. With a reputation built on the excellence of its innovative design, quality and exceptional customer relationships and service, Boodles created a unique display experience in The Orchard™ to exhibit and sell their passion for jewellery and feature pieces for racegoers. Boodles, delivered a great place to visit after placing a winning bet. “Boodles sales have grown significantly through our Festival relationship and we have met some really good “Boodles types” who would not necessarily walk into one of our shops. The Orchard has a lovely ambience and people create far more time to shop than you would think. The Cheltenham Festival is a key week for Boodles in every way.” Michael Wainwright - Managing Director

BRINGING THE FINEST ENGLISH SPARKLING WINE EXPERIENCE

For over 30 years, Nyetimber has had a single aim: to make the finest English sparkling wine, one to rival the very best in the world. A true pioneer, Nyetimber was the first producer of English sparkling wine to exclusively grow the three celebrated grape varieties: Pinot Noir, Pinot Meunier and Chardonnay. A new partner of The Jockey Club for 2019, Nyetimber is committed to producing wines of exceptional quality and delivered their Routemaster bus as part of their activation experience providing racegoers with product via both a bar and entertaining tasting sessions across the four days.

DELIVERING UNIQUE PERSONAL SHOPPING EXPERIENCES AND SHOWCASING PRODUCT

As the ‘new resident’ in Cheltenham Town, John Lewis & Partners aligned their brand with The Festival in 2019. Utilising The Orchard™ to host a beauty and fragrance lounge delivering all those make-up essentials to the daily racegoers, John Lewis & Partners main aim was to drive footfall to their new Cheltenham Town store and their Personal Shopping experiences to HNWI.

ENTERTAINMENT

DJ & LIVE MUSIC BIG SCREEN RACING & CONTENT COCKTAIL FLARING & TASTING PREMIUM BRAND EXPERIENCES

CareyWeeks Regional Head of Partnerships – SouthWest 01242 537 616 // 07850 179 315 // Carey.weeks@thejockeyclub.co.uk THANK YOU FOR YOUR TIME

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