Let’s face it, nobody else is going to love your clinic like you can. And what does your clinic really want most this Valentine’s Day? Instead of an unpredictable box of toothpaste chocolates where “ya never know what you’re gonna get”… Why not give your practice a steady patient volume, consistently full schedule, and even predictable marketing results throughout the year?
NEWSLETTER • FEBRUARY 2023 Practice Marketing
Practice Marketing Newsletter FEBRUARY 2023
2 GIVE YOUR PRACTICE WEBSITE A MAKEOVER
If your current volume isn’t giving you the satisfaction you need... it’s time to see other patients. Let’s face it, nobody else is going to love your clinic like you can. And what does your clinic really want most this Valentine’s Day? Instead of an unpredictable box of toothpaste chocolates where “ya never know what you’re gonna get”… Why not give your practice a steady patient volume, consistently full schedule, and even predictable marketing results throughout the year?
Unlike fancy dating platforms, your website is not powered by sophisticated profile matching algorithms to put you in front of your ideal patient at the perfect time – making your clinic “attract” people online is up to you. Here’s how your practice website could be attracting people on autopilot: • Speaking to your patients’ pain points • Ranking highly on organic Google searches for local physical therapy AND for specific conditions • Running Condition-specific Google Ads • Make the process of getting an appointment clear and easy
It’s a gift that actually does keep giving.
Follow these three “Laws of Patient Attraction” to have a successful 2023.
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BUILD TRUST IN YOUR EXPERTISE
GO WHERE THE NEW PATIENTS ARE
Every lasting relationship is built on trust. Online reviews are one of the first things potential customers in any industry look for and private practices are no exception. Reviews are often the final nudge a patient needs to calm any fears or excuses. So, do you have several fresh, new reviews coming in every month? If you want potential patients to trust you more, make this a priority. THE FINAL DANCE: Lastly, if you really want to boost your new patients this year and love your clinic more than ever, don’t just wish upon a star. Make a real plan with goals, target dates, and a strategy.
Just like dating, the first step to getting better results after the last two bad years is to meet people in new places. In the world of marketing, that means no longer relying on the same old well of doctor referrals and word of mouth! Be discoverable on Facebook, Google, patients’ physical mailboxes…and more! To really find the most new patients, you need to write an annual marketing plan that works to cast a wider net than you have before – getting your message and clinic in front of as many people as possible in as many places as possible.
Take The Next Step In Attracting The Right Patient Volume! SCAN THE CODE to Get Your FREE MARKETING KIT!
After NetHealth discontinued their website services in 2022, River Parish Physical Therapy & Wellness had a choice—find another website hosting company or take a step further and invest in an all-in-one website + marketing partner! Happily, River Parish PT, a single-location practice in Louisiana, chose the second option. They quickly chose Practice Promotions as their new marketing partner, investing in the Pro Marketing Plan, which includes… River Parish PT Switches from NetHealth to Practice Promotions, Sees 115 New + Returning Patient Calls in 5 Months! Former NetHealth Client RAKES IN BOOMING RESULTS with Practice Promotions
92 Patient Calls
13 Appointment Request Forms
A New PT Website
Advanced SEO Services
PT-Specific Google Ads
And they’ve seen immediate success! In just 5 months, website pageviews have increased every month! They’ve received 115 new and returning patient leads . Even if only half of those 115 patient calls turned into paying patients, at an average patient value of $1000, River Parish PT has made an extra $57,500 in revenue! When faced with the crisis of their website shutting off, River Parish PT decided to take a step towards growth and invest in a comprehensive marketing system—which didn’t just include a PT Website, but also Advanced SEO Services and PT-Specific Google Ads! We look forward to their continued success!
7 Contact Forms
3 Chatbot Leads
PracticePromotions.Net/Demo
WANT THESE RESULTS FOR YOUR CLINIC? SCHEDULE YOUR FREE DEMO!
5 Reasons Why Your Practice Should COMMIT to Google Ads PPC
What if you could get 15 extra new patients every month? Google Ads will help you do just that! Google Ads PPC allows you to advertise on Google, getting your clinic’s message out to thousands more people searching on Google for your services. Google Ads are used by millions of websites and businesses across the world, and are a great way to drive more traffic to your website, increase patient appointments, and get ahead of the competition. Using Google Ads to attract new patients will change how your clinic does business. Here are 5 reasons you should use Google Ads PPC to attract patients... REASON #1: You’ll dominate the 1st page of Google in multiple places. Running Google Ads will increase the number of times your practice’s name appears on the 1st page of Google– and that means you will attract more new patients to your website. Why? The more times you show up on Page 1, the more trustworthy your practice looks! REASON #2: Google Ads target people who are already looking for a solution. There are many forms of physical therapy advertising, including on the radio, in a local paper/publication, and social media advertising. But Google Ads are the only kind of advertising that targets people in pain who are already looking for a solution! That’s why Google Ads are so powerful: your clinic’s name will only show up when people in your community search for solutions to their pain like “physical therapy near me” or “back pain help.” REASON #3: Google Ads are a cost-effective and fast way to get more appointments online. Cost Effective: A lot of people are worried that if they start doing Google Ads, the costs will just keep increasing every month until
they are bleeding money. Wrong! You can control your budget.
Let’s take a look at an example budget from First Colony Aquatic & Rehab:
531 CLICKS
27 CONVERSIONS
$ 27,000 RETURN
$ 1,000 AD SPEND
Wouldn’t you pay $1000 to make $27,000 and help 27 new people get their lives back? Fast: Google Ads start working to get you new patients immediately; in contrast, it can take weeks to design, create, print, and mail newsletters and postcards. REASON #4: Google Ads are location-specific, which can help a new or underperforming clinic. When you launch your Google Ads, you won’t be showing these ads to everyone in the world! In fact, you can narrow it down so your practice’s ads are only shown to a specific zip code! Get found in the specific zip codes you want to be found in! With the Google Vicinity Update severely restricting small businesses’ ability to show up on Google, Google Ads can make sure that you’re showing up in nearby communities. REASON #5: It’s easy to track your results. Have you ever spent money on a radio ad... but were never sure if it worked or not? That’s bonkers! That’s not marketing! It’s absolutely insane to spend money on something and NOT know if it works! The awesome thing about Practice Google Ads is that it’s easy to track your results through call tracking. You can PROVE that a new patient call came from Google Ads–and that your investment was worth it!
WE HELP 100+ PRACTICES RUN THEIR GOOGLE ADS—WITH WILD SUCCESS!
Visit PracticePromotions.Net/PPC to learn how Practice Google Ads can change how your practice does business! Ready TO Commit Commit To Google Ads? To Google Ads?
FREE 2023 Practice Marketing Sample Kit
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