Practice Marketing Newsletter FEBRUARY 2023
2 GIVE YOUR PRACTICE WEBSITE A MAKEOVER
If your current volume isn’t giving you the satisfaction you need... it’s time to see other patients. Let’s face it, nobody else is going to love your clinic like you can. And what does your clinic really want most this Valentine’s Day? Instead of an unpredictable box of toothpaste chocolates where “ya never know what you’re gonna get”… Why not give your practice a steady patient volume, consistently full schedule, and even predictable marketing results throughout the year?
Unlike fancy dating platforms, your website is not powered by sophisticated profile matching algorithms to put you in front of your ideal patient at the perfect time – making your clinic “attract” people online is up to you. Here’s how your practice website could be attracting people on autopilot: • Speaking to your patients’ pain points • Ranking highly on organic Google searches for local physical therapy AND for specific conditions • Running Condition-specific Google Ads • Make the process of getting an appointment clear and easy
It’s a gift that actually does keep giving.
Follow these three “Laws of Patient Attraction” to have a successful 2023.
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BUILD TRUST IN YOUR EXPERTISE
GO WHERE THE NEW PATIENTS ARE
Every lasting relationship is built on trust. Online reviews are one of the first things potential customers in any industry look for and private practices are no exception. Reviews are often the final nudge a patient needs to calm any fears or excuses. So, do you have several fresh, new reviews coming in every month? If you want potential patients to trust you more, make this a priority. THE FINAL DANCE: Lastly, if you really want to boost your new patients this year and love your clinic more than ever, don’t just wish upon a star. Make a real plan with goals, target dates, and a strategy.
Just like dating, the first step to getting better results after the last two bad years is to meet people in new places. In the world of marketing, that means no longer relying on the same old well of doctor referrals and word of mouth! Be discoverable on Facebook, Google, patients’ physical mailboxes…and more! To really find the most new patients, you need to write an annual marketing plan that works to cast a wider net than you have before – getting your message and clinic in front of as many people as possible in as many places as possible.
Take The Next Step In Attracting The Right Patient Volume! SCAN THE CODE to Get Your FREE MARKETING KIT!
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