Practice Marketing Newsletter - How to Attract The Patient …

5 Reasons Why Your Practice Should COMMIT to Google Ads PPC

What if you could get 15 extra new patients every month? Google Ads will help you do just that! Google Ads PPC allows you to advertise on Google, getting your clinic’s message out to thousands more people searching on Google for your services. Google Ads are used by millions of websites and businesses across the world, and are a great way to drive more traffic to your website, increase patient appointments, and get ahead of the competition. Using Google Ads to attract new patients will change how your clinic does business. Here are 5 reasons you should use Google Ads PPC to attract patients... REASON #1: You’ll dominate the 1st page of Google in multiple places. Running Google Ads will increase the number of times your practice’s name appears on the 1st page of Google– and that means you will attract more new patients to your website. Why? The more times you show up on Page 1, the more trustworthy your practice looks! REASON #2: Google Ads target people who are already looking for a solution. There are many forms of physical therapy advertising, including on the radio, in a local paper/publication, and social media advertising. But Google Ads are the only kind of advertising that targets people in pain who are already looking for a solution! That’s why Google Ads are so powerful: your clinic’s name will only show up when people in your community search for solutions to their pain like “physical therapy near me” or “back pain help.” REASON #3: Google Ads are a cost-effective and fast way to get more appointments online. Cost Effective: A lot of people are worried that if they start doing Google Ads, the costs will just keep increasing every month until

they are bleeding money. Wrong! You can control your budget.

Let’s take a look at an example budget from First Colony Aquatic & Rehab:

531 CLICKS

27 CONVERSIONS

$ 27,000 RETURN

$ 1,000 AD SPEND

Wouldn’t you pay $1000 to make $27,000 and help 27 new people get their lives back? Fast: Google Ads start working to get you new patients immediately; in contrast, it can take weeks to design, create, print, and mail newsletters and postcards. REASON #4: Google Ads are location-specific, which can help a new or underperforming clinic. When you launch your Google Ads, you won’t be showing these ads to everyone in the world! In fact, you can narrow it down so your practice’s ads are only shown to a specific zip code! Get found in the specific zip codes you want to be found in! With the Google Vicinity Update severely restricting small businesses’ ability to show up on Google, Google Ads can make sure that you’re showing up in nearby communities. REASON #5: It’s easy to track your results. Have you ever spent money on a radio ad... but were never sure if it worked or not? That’s bonkers! That’s not marketing! It’s absolutely insane to spend money on something and NOT know if it works! The awesome thing about Practice Google Ads is that it’s easy to track your results through call tracking. You can PROVE that a new patient call came from Google Ads–and that your investment was worth it!

WE HELP 100+ PRACTICES RUN THEIR GOOGLE ADS—WITH WILD SUCCESS!

Visit PracticePromotions.Net/PPC to learn how Practice Google Ads can change how your practice does business! Ready TO Commit Commit To Google Ads? To Google Ads?

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