1. Executive Summary
The Outdoor Power Equipment Institute of Canada (OPEIC) manages an approved extended producer responsibility program (“Program”) for electric outdoor power equipment (EOPE) in British Columbia. The Program operates pursuant to the terms set out in the Outdoor Power Equipment Extended Producer Responsibility (EPR) Program for Outdoor Power Equipment (“Program Plan”) first approved by the British Columbia Ministry of Environment and Parks (BCMEP) on April 20, 2012. The most recent amendments to the Program Plan received Ministry approval on July 30, 2020. This report covers the period of January 1, 2024, to December 31, 2024, in accordance with the Program Plan.
Electric outdoor power equipment, categorized into four groups: hand-held, walk-behind, free-standing and lawn tractors.
Products within the plan
Program Website
www.opeic.ca
Regulations Provision
Topic
Summary
Part 2, section 8 (2)(a)
• Updated and maintained easy-to-use website (https://www.opeic.ca/) with an up-to-date collection site locator tool. • Provided additional consumer support through the Recycling Council of BC (RCBC) for the hotline, website, and Recyclepedia services. • Maintained membership with the Stewardship Agencies of BC (SABC) and partnership with the First Nations Recycling Initiative (FNRI). • Promoted OPEIC at Service Provider collection events. • Executed Linear TV campaigns with prime-time placements on Global BC, CBC, CTV, and others. • Ran Google Search ads, ensuring visibility for users searching for relevant recycling information. • Conducted Google Display and Video (YouTube and partners) campaigns, targeting BC residents with interest in EOPE recycling. • Utilized digital audio (Spotify) and social media (Facebook, Instagram, and Reddit) ads to engage diverse audiences. • High-impact sports media placements, including Sportsnet and TSN CTV ads to reach sports fans across BC. • Distributed OPEIC promotional materials upon request.
Public Education Materials and Strategies
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